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Location-based service lbs method, device and equipment for determining advertising area for advertisers

An advertiser, advertising technology, applied in advertising, data processing applications, instruments, etc., can solve the problems of online traffic waste, the service scope cannot be fully covered, and the advertising area cannot be purchased, so as to avoid waste.

Active Publication Date: 2022-04-05
北京三快网络科技有限公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the current push method, once the advertising area is sold, other merchants cannot purchase the remaining advertising area
In fact, the service scope of the merchant may not completely cover the purchased advertising area, thus causing a waste of online traffic

Method used

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  • Location-based service lbs method, device and equipment for determining advertising area for advertisers
  • Location-based service lbs method, device and equipment for determining advertising area for advertisers
  • Location-based service lbs method, device and equipment for determining advertising area for advertisers

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Embodiment Construction

[0024] The technical solution of the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0025] The embodiment of the present invention provides a location-based service (LBS) method for determining an advertisement area for an advertiser, which is applied to a computing device. The functions implemented by the method can be implemented by calling a program code from a processor in the computing device. Of course, the program code can be stored in a computer storage medium, it can be seen that the computing device includes at least a processor and a storage medium.

[0026] Figure 1A It is a schematic diagram of the implementation flow of the method for determining the advertising area for the advertiser based on the location-based service LBS of the embodiment of the present invention, as shown in Figure 1A As shown, the method includes:

[0027] Step S101, determining the delivery range of ad...

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Abstract

The embodiment of the present invention discloses a location-based service (LBS) method, device, and device for determining an advertisement area for an advertiser, wherein the method includes: determining the delivery range of the advertiser to be recommended; The scope of delivery is to determine the corresponding candidate advertising area for the advertiser to be recommended; if the remaining area in the candidate advertising area satisfies the first preset condition, determine the remaining area of ​​the candidate advertising area as the advertiser to be recommended The corresponding recommended advertising area.

Description

technical field [0001] The present invention relates to a location based service (Location Based Service, LBS) technology, in particular to a location based service (LBS) method, device and equipment for determining an advertisement area for an advertiser. Background technique [0002] With the development of Internet technology, many Internet services such as advertising promotion, online takeaway and catering, and online sales with time requirements (such as fruits and vegetables, housekeeping services) are based on location information. In other words, many Internet services are currently based on location services. When providing LBS, it is often necessary to determine the advertising area (also called business district) where the user is located according to the user's location information, and then provide corresponding services for the user in the advertising area. The existing technical solution is to utilize online traffic once based on geographical limitations, an...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0277
Inventor 张硕望金蓉王兴星谢乾龙
Owner 北京三快网络科技有限公司
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