Loss-of-user recovery method and device, electronic device, and storage medium

A user and target user technology, applied in the field of data processing, can solve problems such as lack of systematic analysis and recovery methods, and achieve the effect of improving vitality

Pending Publication Date: 2019-03-12
CHINA PING AN LIFE INSURANCE CO LTD
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  • Abstract
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Problems solved by technology

However, there is no systematic an...

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  • Loss-of-user recovery method and device, electronic device, and storage medium
  • Loss-of-user recovery method and device, electronic device, and storage medium
  • Loss-of-user recovery method and device, electronic device, and storage medium

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Embodiment Construction

[0030] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of example embodiments to those skilled in the art. The described attributes, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

[0031] In a solution of the related technology, relatively single recovery measures are taken for lost users, usually all lost users are edited into the lost user list, and short messages or push messages are regularly sent to all members. Poor in nature and easy to be regarded as spam by users, it is difficult to effectively restore users; in another scheme of related technologies, active users are encouraged to wake up lost users through inc...

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Abstract

The invention provides a method and a device for recovering lost users, an electronic device and a computer-readable storage medium, belonging to the technical field of data processing. The method includes acquiring characteristic data of one or more indicators of a target user; Calculating a viscosity coefficient of the target user according to the feature data; Generating a backflow probabilitycurve of the target user through the viscosity coefficient, wherein the abscissa of the backflow probability curve is a drain time and the ordinate is a backflow probability; Finding a drain time interval corresponding to a preset expected recovery probability interval in the return probability curve, and determining the drain time interval as a target time interval for implementing a recovery measure; The remedial measures are implemented within a target time period within which the remedial measures are to be implemented. The present disclosure provides a method for analyzing the return probability of lost users and taking remedial measures based on the analysis results, which can effectively save the lost users and improve the vitality of a website or App.

Description

technical field [0001] The present disclosure relates to the technical field of data processing, and in particular to a lost user recovery method and device, electronic equipment, and a computer-readable storage medium. Background technique [0002] The number of active users is an important indicator to measure the vitality of a website or App (Application, application program). With the development of data processing and big data technology, more and more website or app operators use data analysis to guide how to maintain users and keep users as active as possible, thereby bringing higher traffic, payment or other benefits . [0003] Most of the existing analysis methods are churn prevention methods for active users, such as generating a churn model for users, and taking corresponding measures when users are on the verge of churn. However, there is no systematic analysis and recovery method for lost users. [0004] Therefore, it is necessary to propose a method that can...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 陈伟源
Owner CHINA PING AN LIFE INSURANCE CO LTD
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