Advertisement delivery method, device, electronic equipment and storage medium

An advertising and advertising technology, applied in the computer field, can solve the problem of reducing the efficiency of advertising, and achieve the effect of improving the efficiency of advertising and avoiding language conversion.

Inactive Publication Date: 2021-07-09
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In related technologies, most of the advertisement delivery interfaces provided by advertising platforms to manufacturers are based on traditional languages ​​such as php, python, java, and ruby. Complicated work, the efficiency of advertising delivery is greatly reduced

Method used

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  • Advertisement delivery method, device, electronic equipment and storage medium
  • Advertisement delivery method, device, electronic equipment and storage medium
  • Advertisement delivery method, device, electronic equipment and storage medium

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Embodiment Construction

[0039] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0040] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0041] Please refer to figure 1 , which shows a schematic diagram of an implementation environment provided by an embodiment of the present application. The implementation environment includes terminals, servers and advertising platforms.

[0042] Terminals and servers can be connected to the advertising platform through wired or wireless networks. The terminal or server can log in to the advertising platform, and under the guidance of the page provided by the advertising platform, carry out the advertisement deliv...

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Abstract

The embodiment of the invention discloses an advertisement delivery method, device, electronic equipment and storage medium, relates to the field of computer technology, and can effectively improve the efficiency of advertisement delivery. The method includes: acquiring advertisement placement configuration information, the advertisement placement configuration information including at least one of the following: campaign configuration information, advertisement group configuration information, advertisement configuration information; format, performing data integration on the advertisement delivery configuration information to obtain target configuration information; the data integration includes at least one of the following: data structure integration, data logic integration; sending the target configuration information to the advertising platform to obtain Make the advertising platform create corresponding advertisements according to the target configuration information. The invention can be used in network advertisement delivery.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an advertisement delivery method, device, electronic equipment and storage medium. Background technique [0002] With the development of computer and Internet technology, the network has become an important way for people to obtain information. More and more manufacturers will choose to place advertisements on major websites and social media for product promotion. When advertising, the manufacturer can submit the advertising plan according to the method stipulated by the advertising platform of the website and social media, and the advertising platform can automatically play the corresponding advertisement on the network according to the advertising plan submitted by the manufacturer. [0003] In related technologies, most of the advertisement delivery interfaces provided by advertising platforms to manufacturers are based on traditional languages ​​such as php, python...

Claims

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Application Information

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Patent Type & AuthorityPatents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0276G06Q30/0277
Inventor康思为特
OwnerBEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD