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Advertisement insertion method, electronic equipment and storage medium

A technology for advertisement and playback request, applied in the field of communication, can solve the problems of black screen, circle rotation, unsmooth display of advertisements and programs, and achieve the effect of simple implementation and enhanced processing capability.

Pending Publication Date: 2021-06-18
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The inventor found that in the prior art, when the client is controlling the switching of programs and advertisements, the switching process takes time, so it i

Method used

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  • Advertisement insertion method, electronic equipment and storage medium
  • Advertisement insertion method, electronic equipment and storage medium
  • Advertisement insertion method, electronic equipment and storage medium

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Embodiment Construction

[0025] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention more clear, various implementation modes of the present invention will be described in detail below in conjunction with the accompanying drawings. However, those of ordinary skill in the art can understand that, in each implementation manner of the present invention, many technical details are provided for readers to better understand the present application. However, even without these technical details and various changes and modifications based on the following implementation modes, the technical solution claimed in this application can also be realized. The division of the following embodiments is for the convenience of description, and should not constitute any limitation to the specific implementation of the present invention, and the various embodiments can be combined and referenced to each other on the premise of no contradiction.

[0026] The first embo...

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Abstract

The embodiment of the invention relates to the field of communication, and discloses an advertisement insertion method, electronic equipment and a storage medium. The method is applied to a streaming media server, and comprises the following steps: receiving a program playing request sent by a client, determining an advertisement needing to be inserted in the program, and splicing a description file of the advertisement and a description file of the program according to an advertisement insertion strategy carried in the program playing request, and sending the spliced description file to the client, so that the client plays according to the spliced description file. The streaming media server completes splicing processing of the description file of the program and the description file of the advertisement, and the client plays according to the received spliced description file. The phenomena of blank screen, circle turning and the like when the advertisement and the program are switched and played due to the fact that the client respectively receives the advertisement playing address and the program playing address to realize advertisement inter-cut in the prior art are avoided.

Description

technical field [0001] The embodiments of the present invention relate to the communication field, and in particular, to an advertisement insertion method, electronic equipment, and a storage medium. Background technique [0002] Video advertisements are the main source of profit for video content service providers, so advertisements will be inserted in many program contents. In the current advertising insertion process, the client needs to rely on the advertising server and the program service platform, that is, the client needs to obtain the program broadcast information from the program service platform, obtain the advertisement broadcast information from the advertisement server, and control the switching between the program and the advertisement to realize Ads play. [0003] The inventors found that in the prior art, when the client is controlling the switching of programs and advertisements, the switching process takes time, so it is easy to cause unsmooth playback pi...

Claims

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Application Information

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IPC IPC(8): H04N21/81H04N21/84H04N21/845G06Q30/02H04L29/06H04N5/265
CPCH04N21/812G06Q30/0277H04N5/265H04N21/8456H04N21/84H04L65/75H04N21/44016H04N21/23424H04N21/26258G06Q30/0251
Inventor 陈彬
Owner ZTE CORP