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Method and device for generating evaluation report

An evaluation report and a technology to be evaluated, applied in the computer field, can solve problems such as difficult merger evaluation or horizontal comparison, and achieve the effect of fine evaluation

Pending Publication Date: 2021-12-10
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Each of these indicator data reflects the situation from a broad perspective, and is not further divided into finer dimensions to analyze the effect of activities. Moreover, different channels process evaluations separately, and it is difficult to combine evaluations or make horizontal comparisons

Method used

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  • Method and device for generating evaluation report
  • Method and device for generating evaluation report
  • Method and device for generating evaluation report

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Embodiment Construction

[0062] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0063] It should be noted that, in the case of no conflict, the embodiments of the present invention and the technical features in the embodiments can be combined with each other.

[0064] At present, the marketing data generated by different channels or systems only shows some large and general changes, and can only judge excellent or extremely poor situations. However, i...

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Abstract

The invention discloses a method and device for generating an evaluation report, and relates to the technical field of computers. A specific embodiment of the method comprises the steps of obtaining evaluation data from each channel server according to a to-be-evaluated activity and an activity time range; dividing the evaluation data according to the evaluation indexes, and calculating an index change condition corresponding to each evaluation index in the activity time range; and generating an assessment report of the to-be-assessed activity based on the index change condition. According to the embodiment, the evaluation data can be divided in different dimensions based on the evaluation indexes, and the advertisement effect can be evaluated more finely.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for generating an evaluation report. Background technique [0002] In order to increase sales or build brands, most platforms or merchants will carry out various marketing activities, such as advertising, holiday discounts, coupons, etc. After the marketing activities are carried out, the evaluation of the actual effect of the marketing activities is currently mainly judged by the more general indicators such as new users, order numbers, and sales volume brought about by the quantitative activities. Each of these indicator data reflects the situation from a broad perspective, and is not further divided into finer dimensions to analyze the effect of activities. Moreover, different channels handle evaluations separately, making it difficult to combine evaluations or make horizontal comparisons. Contents of the invention [0003] In view of this, the embodim...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0201G06Q30/0207G06Q30/0242G06Q30/0251
Inventor 李尚邦郭李明周德辉吴迪
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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