The application discloses an intelligent optimization method and device of a game activity template,
computer equipment and a readable storage medium, comprising: firstly, modularly encapsulating an activity rule, a participation condition, a reward mechanism and an
activity time configuration unit, and constructing a reusable activity
template library. When responding to a creation request, a target template is called and an activity instance is generated through parameterized configuration and deployed to a user end for running.
Data acquisition and burying points are arranged at key nodes of an activity interaction logic, user behavior data is collected in real time and uploaded to a
server. The
server processes and extracts features of the data, and then automatically dynamically adjusts and optimizes parameter configuration of the activity
template based on user behavior features obtained through analysis, generates an optimized activity configuration scheme, so that intelligent and data-driven
continuous optimization of the game activity template is realized.