The invention relates to the technical field of business propaganda and pushing, in particular to a telecommunication business propaganda and pushing method based on
artificial intelligence. Comprising the following steps: S1, collecting behavior data,
preference data and telecommunication service data of a user, and sending the collected data to a
database for storage; s2, obtaining a push value of a telecommunication service product through multi-
dimensional analysis of the
user information and the telecommunication service product information; s3, performing comprehensive analysis on the user
active time, the login frequency and the response behavior to realize accurate pushing of related telecommunication services; s4, obtaining real-time feedback of the user to the pushed content by providing a
user feedback entrance; through analysis of the time period and the activity degree, pushing is carried out at the
active time of the user, the opening rate and the click rate of pushing are improved, the pushing frequency and the pushing interval are adjusted, and excessive interference to the user is avoided; the invalid pushing frequency is reduced, pushing in a low-response-rate channel and an inactive time period is avoided, and
resource use is optimized.