Advertisement experiment platform and method, and electronic equipment

An experimental platform and advertising technology, which is applied in the computer field, can solve problems such as the inability to analyze the confidence of experimental analysis results, and achieve the effects of improving the official launch effect, ensuring credibility, and improving accuracy

Pending Publication Date: 2022-01-07
作业帮教育科技(北京)有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The invention aims to solve the technical problem that the confidence of the experimental analysis results cannot be analyzed

Method used

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  • Advertisement experiment platform and method, and electronic equipment
  • Advertisement experiment platform and method, and electronic equipment
  • Advertisement experiment platform and method, and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0065] During the introduction of specific embodiments, detailed descriptions of structures, performances, effects or other features are intended to enable those skilled in the art to fully understand the embodiments. However, it does not exclude that those skilled in the art may implement the present invention with a technical solution that does not contain the above-mentioned structure, performance, effect or other features under certain circumstances.

[0066] The flow chart in the accompanying drawings is only an exemplary process demonstration, which does not mean that all the contents, operations and steps in the flow chart must be included in the solution of the present invention, nor must it be executed in the order shown in the figure. For example, some operations / steps in the flowchart can be decomposed, some operations / steps can be combined or partially combined, etc., without departing from the gist of the present invention, the execution order shown in the flowchar...

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Abstract

The invention belongs to the technical field of computers, and provides an advertisement experiment platform and method, and electronic equipment. The platform comprises: a creation module used for creating a directional crowd of an advertisement strategy in an experiment according to the input of a user; a putting module used for selecting a target advertisement strategy from the advertisement strategies created by the creating module according to a client advertisement request, screening out a target advertisement according to the target advertisement strategy and putting the target advertisement to the client; an effect analysis module used for analyzing each advertisement strategy according to the effect data; and a confidence coefficient effect analysis module used for generating a confidence coefficient analysis report according to the effect data after the experiment is completed. According to the advertisement experiment platform, the client advertisement request of the experiment is pre-estimated through the confidence coefficient effect analysis module, and the confidence coefficient analysis report is generated according to the effect data after the experiment is completed; and the confidence of the experiment analysis result is analyzed, so that the credibility of the experiment analysis result is ensured, and the formal online effect of the advertisement strategy is improved.

Description

technical field [0001] The invention belongs to the technical field of computers, and more specifically relates to an advertising experiment platform, a method, electronic equipment and a computer-readable medium. Background technique [0002] At present, due to the drive of big data, the quantitative evaluation of effect indicators has become possible. In order to achieve good advertising delivery efficiency, corresponding experiments and effect analysis can be carried out for each advertising strategy running online, and the effectiveness of the advertising strategy can be evaluated through quantitative analysis. The advertising strategy may need to be tried continuously, and the traffic should be distributed reasonably evenly, and the final decision value can be formed after multiple rounds of online A / B test experiment iterations. [0003] The existing advertising experiment platform cannot analyze the confidence of the experimental analysis results, and cannot guarante...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 田丰刘东陈云海李军
Owner 作业帮教育科技(北京)有限公司
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