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Method and apparatus for digital shopping

Inactive Publication Date: 2008-10-30
DIGITAL NETWORK SHOPPING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Non-commercial programming may, however, include “product placements” such as brand name products or services that appear in such programming but are not expressly offered for sale.

Method used

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  • Method and apparatus for digital shopping
  • Method and apparatus for digital shopping
  • Method and apparatus for digital shopping

Examples

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Embodiment Construction

[0009]In the following detailed description of the preferred embodiments, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific preferred embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention, and it is to be understood that other embodiments may be utilized and that logical, mechanical and electrical changes may be made without departing from the spirit and scope of the present invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is defined only be the appended claims.

Method Embodiments

[0010]As described below in greater detail, the invention exploits, in various embodiments described below, the concept of using, in particular but without limitation, traditionally non-commercial programming as a medium for selling pro...

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PUM

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Abstract

Disclosed herein, in various embodiments, are methods and apparatus incorporating, among other things, the concept of using, in particular but without limitation, traditionally non-commercial programming as a medium for selling products or services on-line, and again in particular over the Internet. Using this concept, for example, an element identified in motion picture programming can be made identifiable by a viewer of the motion picture programming, and thereby enabling a viewer to determine the source, location, or other information referred to by the element. Using this concept, for example, a viewer viewing a soap opera is able to use a device to electronically select a element identified in the broadcast. In turn, information referred to by the content element can be displayed to the viewer, including purchase information. Using this particular concept of the invention, traditionally non-commercial programming can be efficiently used to indirectly advertise goods or services and offer them for sale on-line.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application is a continuation of commonly assigned Robinson et al. U.S. patent application Ser. No. 10 / 393,608 filed Mar. 21, 2003, which is a continuation of PCT / US01 / 29560 filed Sep. 21, 2001 and published in English as WO 02 / 25556 A1 on Mar. 28, 2002, which claims priority from U.S. provisional application 60 / 234,128 filed Sep. 21, 2000, which applications and publications are hereby incorporated by reference.TECHNICAL FIELD OF THE INVENTION[0002]The present invention pertains generally to displaying information, and in particular to method and apparatus for displaying information about an element identified in motion picture programming.BACKGROUND OF INVENTION[0003]Broadcast television has long existed as a premier medium for the advertisement and sale of goods and services. The overwhelming volume of advertising and sales is conducted on television using advertising spots, typically running between 15 and 60 seconds each, that ar...

Claims

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Application Information

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IPC IPC(8): H04N5/445G06Q30/00H04N11/00H04N21/235H04N21/435
CPCG06Q30/06H04N21/235H04N21/435H04N21/47815H04N21/4782
Inventor ROBINSON, MARYSETHOMAS, JOHN G.
Owner DIGITAL NETWORK SHOPPING
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