System for Delivering Advertisements to Wireless Communication Devices
a wireless communication device and advertisement technology, applied in the field of advertising delivery systems, can solve the problems of inability to facilitate and coordinate the business and economic needs of subscribers, advertisers, service providers, lack of incentive and failure to target advertisements to maximize the benefit of the advertiser and the subscriber, and achieve the effect of reducing the cost of the communication servi
Inactive Publication Date: 2013-05-16
OPPORTUNITY NOTIFICATION TECH
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AI Technical Summary
Benefits of technology
The patent describes a system and method that allows subscribers to receive advertisements that anticipate their needs. This increases the likelihood of the subscriber engaging with the advertisement and potentially buying the product or service. The system provider can also accept advertisements from advertisers and reduce the cost to the subscriber. The amount of advertisement a subscriber receives is also adjustable based on their profile. Overall, this improves the effectiveness of advertisements and increases revenues for the system provider.
Problems solved by technology
Unfortunately, there are deficiencies to the above advertisement systems including the lack of incentive and failure to target the advertisement to maximize the benefit for the advertiser and the subscriber.
In addition, the prior art advertisement systems do not facilitate and coordinate the business and economic needs of subscribers, advertisers, and service providers, offering each the incentives necessary to justify their participation in the program.
Method used
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[0033]An advertising system and method for a communication system that delivers advertisements to subscribers based on the respective subscriber data. The advertisers through the provider of the system have advertisements selected and delivered to the subscriber based on the subscriber data. The advertiser pays for advertisement delivery such that the provider can offer reduced rates or free communication services to the subscribers. The provider is capable through the system to update the subscriber data including persona profile, purchase history, financial condition, and location in real time. The provider through the system is capable of establishing advertisement delivery priority by evaluating the subscriber data in real time just prior to triggering advertisement delivery. The advertisement can be delivered in place of ring tones, at the end of the conversation, and while awaiting the other party to answer.
[0034]Referring to FIG. 1, a schematic view of a cellular telephone-sy...
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An advertising system and method for a communication system that delivers advertisements to subscribers based on the respective subscriber data. The advertisers, through the provider of the system, have advertisements selected and delivered to the subscriber based on the subscriber data. The advertiser pays for advertisement delivery such that the provider can offer reduced rates or free communication services to the subscribers. The provider is capable through the system to update the subscriber data in real time including personal profile, purchase history, financial condition, and location. The provider through the system is capable of establishing advertisement delivery priority by evaluating the subscriber data in real time just prior to triggering advertisement delivery. The advertisement can fee delivered in place of ring tones, at the end of the conversation, and while waiting for the other party to answer.
Description
CROSS REFERENCE TO RELATED APPLICATIONS[0001]The present application is a divisional application of U.S. patent application Ser. No. 12 / 002,459 filed Dec. 17, 2007, which is incorporated herein by reference.TECHNICAL FIELD[0002]The present invention relates to a system for delivering advertisements. More specifically, it relates to a system for delivering advertisements to a wireless communication device (a “WCD”) which term is used here to include any wireless devices by which an individual may receive cellular telephone calls, instant messages, or emails.BACKGROUND OF THE INVENTION[0003]Advertisers are always looking for new and better, i.e. more targeted methods, to advertise their products. For example, this search has lead to the proliferation of advertising on the Internet. It is a new advertising medium, and it offers a more targeted approach, in which search engines can present advertisements related to a given search and retailers can present advertisements related to previ...
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0207G06Q30/0255G06Q30/0258H04M15/00G06Q30/0269G06Q30/0273G06Q30/0277G06Q30/0267
InventorROBERTS, JOSEPH
OwnerOPPORTUNITY NOTIFICATION TECH