System and method for providing mobile advertising services

a mobile advertising and mobile technology, applied in the field of mobile advertising, can solve the problems of inconvenient mobile device users, mobile advertising methods cannot efficiently provide coverage of corresponding advertisements or provide advertising information, and achieve the effect of increasing the effectiveness of advertising
US20130144674A1Inactive Publication Date: 2013-06-06SAMSUNG ELECTRONICS CO LTD
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Patent Information

Authority / Receiving Office
US · United States
Current Assignee / Owner
SAMSUNG ELECTRONICS CO LTD
Publication Date
2013-06-06
Estimated Expiration
Not applicable · inactive patent

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Abstract

A system and method that can customize mobile advertising services and increase the effectiveness of advertising is provided. The method includes registering contact details of one or more advertisers in a phone book, receiving one or more mobile advertising messages from the registered advertisers, notifying a user of the reception of the mobile advertising messages, and displaying the received mobile advertising messages according to the user's confirmation request.
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Description

PRIORITY

[0001] This application claims the benefit under 35 U.S.C. §119(e) of a U.S. Provisional application filed on Dec. 1, 2011 in the U.S. Patent and Trademark Office and assigned Ser. No. 61 / 565,726, and under 35 U.S.C. §119(a) of a Korean patent application filed on Sep. 10, 2012 in the Korean Intellectual Property Office and assigned Serial No. 10-2012-0099997, the entire disclosure of which is hereby incorporated by reference.BACKGROUND OF THE INVENTION

[0002] 1. Field of the Invention

[0003] The present invention relates to mobile advertising. More particularly, the present invention relates to a system and method that can provide customized mobile advertising services, thereby increasing the effectiveness of advertising.

[0004] 2. Description of the Related Art

[0005] With the rapid development of information and communication technology and semiconductor technology, the use of various types of mobile devices has also increased. Mobile devices provide additional services provided b...

Claims

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