Information pushing method and device

Abstract

The embodiments of the present invention provide an information pushing method and a device, which relate to the technical field of computer applications. The information pushing method comprises: determining a comparing merchant for a target merchant; obtaining the first sales information and the second sales information with the former corresponding to the comparing merchant and latter corresponding to the target merchant; and pushing marketing suggestion information to the target merchant's device according to the first sales information and the second sales information. In the present invention, marketing suggestion information is proactively pushed to a target merchant to help it make or adjust marketing decisions, thereby eliminating the need for the merchants to collect relevant information necessary for making marketing decisions and making up the limitations of the access to information in prior art. Therefore, the marketing decision-making process is more streamlined and more intelligent. In addition, more targeted marketing suggestion information can be provided.

Description

technical field

[0001] The present invention relates to the technical field of computer applications, and more specifically, to an information push method and device. Background technique

[0002] With the advent of the era of knowledge economy and the popularization of IT (Information Technology, information technology), the market competition is becoming more and more fierce. If businesses want to obtain and maintain competitive advantages, they must improve the scientificity, timeliness and effectiveness of information management and marketing decisions. effectiveness.

[0003] However, in the prior art, there are certain limitations in the channels for merchants to obtain information. For example, merchants do not have a convenient channel to know the sales situation of other merchants, so it is difficult for them to formulate or adjust marketing decisions scientifically and rationally. Contents of the invention

[0004] Embodiments of the present invention provide an...

Examples

Embodiment approach 1

[0074] figure 1 It is a flow chart of the information push method according to Embodiment 1 of the method of the present invention. see figure 1 , in this embodiment, the method includes:

[0075] S11: Determine the comparison merchant of the target merchant.

[0076] S12: Obtain first sales information and second sales information.

[0077] For example, first sales information and second sales information are acquired from a database.

[0078] S13: According to the first sales information and the second sales information, push marketing suggestion information to the device of the target merchant.

[0079] In this embodiment, the sales information of the merchant includes, for example, information such as the selling price and sales volume of the commodities sold by the merchant.

[0080] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0081] Because in the present inventi...

Embodiment approach 2

[0083] figure 2 It is a flow chart of the information push method according to Embodiment 2 of the method of the present invention. see figure 2 , in this embodiment, the method includes:

[0084] S21: Determine the comparison merchant of the target merchant.

[0085] S22: Obtain first sales information and second sales information within a specified time period up to the current time point.

[0086] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0087] S23: According to the first sales information and the second sales information, push marketing suggestion information to the device of the target merchant.

[0088] Since in the present invention, the first sales information and the second sales information within a specified time period up to the current time point are acquired, the timeliness of information push can be improved.

Embodiment approach 3

[0090] image 3 It is a flow chart of the information push method according to Embodiment 3 of the method of the present invention. see image 3 , in this embodiment, the method includes:

[0091] S31: Identify the spatial area corresponding to the target merchant.

[0092] S32: Determine that in the spatial area, a merchant whose business overlap with the target merchant satisfies a set condition is a comparison merchant of the target merchant.

[0093] Among them, the degree of business overlap refers to the degree of overlap in the business scope of different merchants.

[0094] S33: Obtain first sales information and second sales information.

[0095] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0096] S34: According to the first sales information and the second sales information, push marketing suggestion information to the equipment of the target merchant.

[0097...

technical field

[0001] The present invention relates to the technical field of computer applications, and more specifically, to an information push method and device. Background technique

[0002] With the advent of the era of knowledge economy and the popularization of IT (Information Technology, information technology), the market competition is becoming more and more fierce. If businesses want to obtain and maintain competitive advantages, they must improve the scientificity, timeliness and effectiveness of information management and marketing decisions. effectiveness.

[0003] However, in the prior art, there are certain limitations in the channels for merchants to obtain information. For example, merchants do not have a convenient channel to know the sales situation of other merchants, so it is difficult for them to formulate or adjust marketing decisions scientifically and rationally. Contents of the invention

[0004] Embodiments of the present invention provide an...

Examples

Embodiment approach 1

[0074] figure 1 It is a flow chart of the information push method according to Embodiment 1 of the method of the present invention. see figure 1 , in this embodiment, the method includes:

[0075] S11: Determine the comparison merchant of the target merchant.

[0076] S12: Obtain first sales information and second sales information.

[0077] For example, first sales information and second sales information are acquired from a database.

[0078] S13: According to the first sales information and the second sales information, push marketing suggestion information to the device of the target merchant.

[0079] In this embodiment, the sales information of the merchant includes, for example, information such as the selling price and sales volume of the commodities sold by the merchant.

[0080] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0081] Because in the present inventi...

Embodiment approach 2

[0083] figure 2 It is a flow chart of the information push method according to Embodiment 2 of the method of the present invention. see figure 2 , in this embodiment, the method includes:

[0084] S21: Determine the comparison merchant of the target merchant.

[0085] S22: Obtain first sales information and second sales information within a specified time period up to the current time point.

[0086] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0087] S23: According to the first sales information and the second sales information, push marketing suggestion information to the device of the target merchant.

[0088] Since in the present invention, the first sales information and the second sales information within a specified time period up to the current time point are acquired, the timeliness of information push can be improved.

Embodiment approach 3

[0090] image 3 It is a flow chart of the information push method according to Embodiment 3 of the method of the present invention. see image 3 , in this embodiment, the method includes:

[0091] S31: Identify the spatial area corresponding to the target merchant.

[0092] S32: Determine that in the spatial area, a merchant whose business overlap with the target merchant satisfies a set condition is a comparison merchant of the target merchant.

[0093] Among them, the degree of business overlap refers to the degree of overlap in the business scope of different merchants.

[0094] S33: Obtain first sales information and second sales information.

[0095] Wherein, the first sales information corresponds to the comparison merchant, and the second sales information corresponds to the target merchant.

[0096] S34: According to the first sales information and the second sales information, push marketing suggestion information to the equipment of the target merchant.

[0097...

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