Method and device for determining target user group, equipment and computer storage medium

Abstract

The embodiment of the invention provides a method, device and equipment for determining a target user group and a computer storage medium, and the method comprises the steps: obtaining a first-step target user group containing a plurality of target users according to the target feature data of a plurality of users and a classification model, the classification model is obtained by learning a mapping relationship between the feature data of the sample user and the target user; a Tth step target user group is obtained through the following steps: T > 1: obtaining target feature data of a first user, the target feature data comprising a plurality of sub-target feature data; calculating m quantiles of each piece of sub-target feature data of the first user; determining a target quantile of each piece of sub-target feature data from the m quantiles based on a threshold search algorithm; and obtaining a Tth step target user group according to the feature data of each sub-target of the first user and the target quantile. The target user group determined by the embodiment of the invention has the advantages of moderate scale and accurate positioning.

Description

technical field

[0001] The present application belongs to the field of Internet application technology, and in particular relates to a method, device, equipment and computer storage medium for determining a target user group. Background technique

[0002] With the development of communication technology and the widespread use of communication equipment, there are fewer and fewer users who have not yet registered mobile phone numbers, and the business demand of users who have registered mobile phone numbers is also becoming saturated, causing operators to expand new users. Or it becomes more and more difficult when new business.

[0003] In order to improve the success rate of business promotion among users, the existing technology usually selects a target user group with a higher expected promotion success rate from a wide range of users. However, the prior art has the defects that the screened target user group is too large and the positioning is inaccurate when screening ...

Examples

Embodiment Construction

[0063] The characteristics and exemplary embodiments of various aspects of the application will be described in detail below. In order to make the purpose, technical solution and advantages of the application clearer, the application will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only configured to explain the application, not to limit the application. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is only to provide a better understanding of the present application by showing examples of the present application.

[0064] It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily ...

technical field

[0001] The present application belongs to the field of Internet application technology, and in particular relates to a method, device, equipment and computer storage medium for determining a target user group. Background technique

[0002] With the development of communication technology and the widespread use of communication equipment, there are fewer and fewer users who have not yet registered mobile phone numbers, and the business demand of users who have registered mobile phone numbers is also becoming saturated, causing operators to expand new users. Or it becomes more and more difficult when new business.

[0003] In order to improve the success rate of business promotion among users, the existing technology usually selects a target user group with a higher expected promotion success rate from a wide range of users. However, the prior art has the defects that the screened target user group is too large and the positioning is inaccurate when screening ...

Examples

Embodiment Construction

[0063] The characteristics and exemplary embodiments of various aspects of the application will be described in detail below. In order to make the purpose, technical solution and advantages of the application clearer, the application will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only configured to explain the application, not to limit the application. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is only to provide a better understanding of the present application by showing examples of the present application.

[0064] It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily ...

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