Method and device for constructing activity based on double canvases and electronic equipment

Abstract

The invention provides a method and device for constructing an activity based on double canvases and electronic equipment, and the method comprises the steps: responding to the editing operation of a marketing activity in a digital marketing platform, determining a target marketing activity selected by a user, loading an outer-layer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer-layer canvas, in response to a switching operation of entering the inner layer canvas from the outer layer canvas, adding a plurality of target content packets of the target marketing activity into the inner layer canvas, performing different scene configuration on the plurality of target content packets to obtain the configured target content packets and target marketing activity, and in response to a list configuration operation of the outer layer canvas, performing different scene configuration on the target content packets to obtain the target marketing activity. And performing list configuration on the user groups participating in the target marketing activity on the outer canvas to obtain a plurality of customer groups, and popularizing the plurality of target content packets to the corresponding customer groups.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a method, device and electronic device for constructing an activity based on a dual canvas. Background Art

[0002] With the continuous development of the Internet, digital marketing has been more and more widely used. When marketing to customers, it is necessary to carry out targeted marketing to cater to their preferences. This leads to the possibility that different groups of people may participate in the same activity, and the marketing strategies and rights and interests for different groups of people are also different.

[0003] At present, in order to meet the needs of event marketing in different scenarios, multiple marketing activities with different strategies but similar processes are often established to market to different customers.

[0004] However, the current marketing methods have greatly increased operating costs and maintenance costs, and are also average in terms of marketing convenience and efficiency. Summary of the invention

[0005] In view of this, the purpose of the present application is to provide a method, device and electronic device for building activities based on dual canvases, which can configure multiple target content packages for different scenarios through an outer canvas and multiple inner canvases, obtain the configured target content packages and target marketing activities, and after configuring the list of user groups participating in the target marketing activities to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas, and there is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, thereby reducing operating costs and maintenance costs and improving the convenience and efficiency of marketing; in addition, target content packages for different reach channels can be configured, thereby realizing the promotion of each target content package to the corresponding customer group through their respective reach channels, as well as activities with different scenarios in different channels, satisfying the activity marketing in different scenarios, and no longer needing to establish multiple marketing activities with different strategies but similar processes to market to different customers, thereby greatly reducing operating costs and maintenance costs.

[0006] In a first aspect, an embodiment of the present application provides a method for constructing an activity based on a dual canvas, the method comprising:

[0007] In response to an editing operation of a marketing activity in the digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas;

[0008] In response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the target content packages and the target marketing activity after the configuration is completed;

[0009] In response to the list configuration operation of the outer canvas, a list is configured for the user group participating in the target marketing activity on the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups.

[0010] In a possible implementation manner, adding a plurality of target content packages of the target marketing activity in the inner canvas includes:

[0011] In response to the operation of adding a new content package under the content configuration column in the inner canvas, a corresponding content package template window pops up; wherein the content package template window includes a plurality of content package templates;

[0012] In response to a selection operation on a content package template in the content package template window, determining a corresponding target content package template;

[0013] A corresponding target content package is generated based on the target content package template, and the target content package is added to the inner layer canvas.

[0014] In a possible implementation, configuring the multiple target content packages for different scenarios includes:

[0015] In response to an editing operation on the target content package, entering a corresponding inner canvas, and selecting a target component corresponding to a target scene on the inner canvas, so as to configure the target content package with the content of the target scene;

[0016] In response to a click operation on the target content package, the rule data of the target content package continues to be configured to complete the configuration of the target content package.

[0017] In a possible implementation, the user groups participating in the target marketing activity are configured on the outer canvas to obtain multiple customer groups, including:

[0018] On the process canvas of the outer canvas, select a corresponding list design function;

[0019] Based on the list design function, a list is configured for the user group participating in the target marketing activity to split the user group into multiple customer groups.

[0020] In a possible implementation manner, the promoting the plurality of target content packages to corresponding customer groups includes:

[0021] On the outer canvas, select a corresponding channel delivery function;

[0022] Based on the channel delivery function, the reaching channel for each customer group is determined, and the corresponding target content package is referenced for each reaching channel to promote each target content package to the corresponding customer group.

[0023] In a possible implementation, the quoting of the corresponding target content package for each reach channel includes:

[0024] For each reach channel, in response to a setting operation of a channel delivery function for the reach channel, determining a configuration interface of the channel delivery function;

[0025] On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

[0026] In a possible implementation manner, before promoting the plurality of target content packages to corresponding customer groups, the method further includes:

[0027] Submitting the configured target marketing activity to the digital marketing platform for review;

[0028] In response to the target marketing activity being approved, the target marketing activity is published.

[0029] In a possible implementation, the method further includes:

[0030] In response to the reward distribution operation of the outer canvas, a corresponding target-reaching rights and interests function is determined on the outer canvas, and the target-reaching rights and interests function is added to the corresponding target content package; wherein the target-reaching rights and interests function at least includes target-reaching determination and rights and interests incentive;

[0031] In response to a customer group entering the target-reaching rights function after completing a corresponding target content package, and when the customer group is determined to have reached the target in the target-reaching determination, the customer group is guided to enter the rights incentive to send the corresponding rights incentive to the customer group.

[0032] In a second aspect, the embodiment of the present application further provides a device for constructing activities based on a dual canvas, which is applied to a digital marketing platform; the device includes:

[0033] An editing module, for responding to an editing operation of a marketing activity in the digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas;

[0034] A first configuration module is configured to, in response to a switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing activity in the inner canvas, and configure the multiple target content packages for different scenarios to obtain the target content packages and the target marketing activity after the configuration is completed;

[0035] The second configuration module is used to respond to the list configuration operation of the outer canvas, configure the list of user groups participating in the target marketing activity in the outer canvas, obtain multiple customer groups, and promote multiple target content packages to corresponding customer groups.

[0036] In a possible implementation manner, the first configuration module is specifically configured to:

[0037] In response to the operation of adding a new content package under the content configuration column in the inner canvas, a corresponding content package template window pops up; wherein the content package template window includes a plurality of content package templates;

[0038] In response to a selection operation on a content package template in the content package template window, determining a corresponding target content package template;

[0039] A corresponding target content package is generated based on the target content package template, and the target content package is added to the inner layer canvas.

[0040] In a possible implementation manner, the first configuration module is specifically configured to:

[0041] In response to an editing operation on the target content package, entering a corresponding inner canvas, and selecting a target component corresponding to a target scene on the inner canvas, so as to configure the target content package with the content of the target scene;

[0042] In response to a click operation on the target content package, the rule data of the target content package continues to be configured to complete the configuration of the target content package.

[0043] In a possible implementation manner, the second configuration module is specifically configured to:

[0044] On the process canvas of the outer canvas, select a corresponding list design function;

[0045] Based on the list design function, a list is configured for the user group participating in the target marketing activity to split the user group into multiple customer groups.

[0046] In a possible implementation manner, the second configuration module is specifically configured to:

[0047] On the outer canvas, select a corresponding channel delivery function;

[0048] Based on the channel delivery function, the reaching channel for each customer group is determined, and the corresponding target content package is referenced for each reaching channel to promote each target content package to the corresponding customer group.

[0049] In a possible implementation manner, the second configuration module is specifically configured to:

[0050] For each reach channel, in response to a setting operation of a channel delivery function for the reach channel, determining a configuration interface of the channel delivery function;

[0051] On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

[0052] In a possible implementation, the device for constructing an activity based on dual canvases further includes:

[0053] A submission module, used to submit the configured target marketing activity to the digital marketing platform for review;

[0054] The publishing module is used to publish the target marketing activity in response to the target marketing activity being approved.

[0055] In a possible implementation, the device for constructing an activity based on dual canvases further includes:

[0056] A determination module, configured to determine, in response to the reward distribution operation of the outer canvas, a corresponding target-reaching rights and interests function on the outer canvas, and add the target-reaching rights and interests function to the corresponding target content package; wherein the target-reaching rights and interests function at least includes target-reaching determination and rights and interests incentive;

[0057] The incentive module is used to respond to a customer group entering the target benefit function after completing the corresponding target content package, and when the customer group is determined to have met the target in the target determination, guide the customer group to enter the benefit incentive to send the corresponding benefit incentive to the customer group.

[0058] In a third aspect, an embodiment of the present application provides an electronic device, comprising: a processor, a storage medium and a bus, wherein the storage medium stores machine-readable instructions executable by the processor, and when the electronic device is running, the processor communicates with the storage medium through the bus, and the processor executes the machine-readable instructions to perform the steps of the method for constructing an activity based on a dual canvas as described in any one of the first aspects.

[0059] The embodiments of the present application provide a method, device and electronic device for constructing activities based on dual canvases. The method responds to the editing operation of marketing activities in a digital marketing platform, determines the target marketing activities selected by the user, loads the outer canvas of the target marketing activities, and creates basic information of the target marketing activities based on the outer canvas. In response to the switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activities are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities. In response to the list configuration operation of the outer canvas, a list of user groups participating in the target marketing activities is configured in the outer canvas to obtain multiple customer groups, and the multiple target content packages are promoted to the corresponding customer groups. The method of building activities based on dual canvases of the present application configures multiple target content packages for different scenarios through an outer canvas and multiple inner canvases to obtain target content packages and target marketing activities after the configuration is completed, and after the list of user groups participating in the target marketing activities is configured to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas, and there is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, thereby reducing operating costs and maintenance costs and improving the convenience and efficiency of marketing; in addition, target content packages for different contact channels can be configured, thereby realizing the promotion of each target content package to the corresponding customer group through their respective contact channels, as well as activities with different scenarios in different channels, thereby satisfying activity marketing in different scenarios, and there is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, thereby greatly reducing operating costs and maintenance costs.

[0060] In order to make the above-mentioned objects, features and advantages of the present application more obvious and easy to understand, preferred embodiments are specifically cited below and described in detail with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the embodiments will be briefly introduced below. It should be understood that the following drawings only show certain embodiments of the present application and therefore should not be regarded as limiting the scope. For ordinary technicians in this field, other related drawings can be obtained based on these drawings without paying creative work.

[0062] Figure 1 is a flowchart of a method for constructing an activity based on a dual canvas according to an embodiment of the present application;

[0063] Figure 2 It is a schematic diagram of a digital marketing platform;

[0064] Figure 3 It is a schematic diagram of the outer canvas of a target marketing campaign;

[0065] Figure 4 It is a schematic diagram of a configuration page for basic information of a target marketing campaign;

[0066] Figure 5 It is a schematic diagram of the content configuration column of the target content package;

[0067] Figure 6 is a schematic diagram of the inner canvas of the target content package;

[0068] Figure 7 It is a schematic diagram of list configuration on the outer canvas of the target marketing campaign;

[0069] Figure 8 is a flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of the present application;

[0070] Fig. 9 This is a schematic diagram of the content package template window;

[0071] Fig.10 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of the present application;

[0072] Fig.11 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of the present application;

[0073] Fig.12 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of the present application;

[0074] Fig.13 It is a schematic diagram of the main process of building activities based on the double canvas;

[0075] Fig.14 is a schematic diagram of the structure of a device for constructing activities based on dual canvases according to an embodiment of the present application;

[0076] Fig.15 It is a structural diagram of a computer device according to an embodiment of the present application. DETAILED DESCRIPTION

[0077] To make the purpose, technical scheme and advantages of the embodiments of the present application clearer, the technical scheme in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. It should be understood that the drawings in the present application only serve the purpose of explanation and description and are not used to limit the scope of protection of the present application. In addition, it should be understood that the schematic drawings are not drawn in real proportion. The flowchart used in this application shows the operations implemented according to some embodiments of the present application. It should be understood that the operations of the flowchart can be implemented out of sequence, and the steps without logical context can be reversed in order or implemented simultaneously. In addition, those skilled in the art can add one or more other operations to the flowchart under the guidance of the content of the present application, or remove one or more operations from the flowchart.

[0078] In addition, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. The components of the embodiments of the present application described and shown in the drawings here can be arranged and designed in various configurations. Therefore, the following detailed description of the embodiments of the present application provided in the drawings is not intended to limit the scope of the application claimed for protection, but merely represents the selected embodiments of the present application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without making creative work belong to the scope of protection of the present application.

[0079] It should be noted that the term "comprising" will be used in the embodiments of the present application to indicate the existence of the features declared thereafter, but does not exclude the addition of other features.

[0080] Considering that with the continuous development of the Internet, digital marketing has been more and more widely used. When marketing to customers, it is necessary to carry out targeted marketing to customers and cater to their preferences. This leads to the possibility that different groups of people may participate in the same activity, and for different groups of people, the marketing strategies and rights are also different.

[0081] At present, in order to meet the needs of marketing activities in different scenarios, multiple marketing activities with different strategies but similar processes are often established to market to different customers. However, the current marketing method greatly increases the operating and maintenance costs, and is also average in terms of marketing convenience and efficiency.

[0082] To address this problem, the present application provides a method, device and electronic device for constructing activities based on dual canvases, which can configure multiple target content packages for different scenarios through an outer canvas and multiple inner canvases to obtain target content packages and target marketing activities after the configuration is completed, and after the list of user groups participating in the target marketing activities is configured to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas, and there is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, thereby reducing operating costs and maintenance costs and improving the convenience and efficiency of marketing; in addition, target content packages for different reach channels can be configured, thereby realizing the promotion of each target content package to the corresponding customer group through their respective reach channels, as well as activities with different scenarios in different channels, thereby satisfying activity marketing in different scenarios, and there is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, thereby greatly reducing operating costs and maintenance costs.

[0083] Figure 1 This is a flow chart of a method for building activities based on dual canvases according to an embodiment of the present application, which is applied to a digital marketing platform. Figure 1 As shown, the method for constructing an activity based on dual canvases in the embodiment of the present application may specifically include:

[0084] S101, responding to an editing operation of a marketing activity in a digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas.

[0085] S102, in response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities.

[0086] S103, in response to the list configuration operation of the outer canvas, a list is configured for the user groups participating in the target marketing activity in the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups.

[0087] The above-mentioned method of constructing activities based on dual canvases configures multiple target content packages for different scenarios through an outer canvas and multiple inner canvases to obtain target content packages and target marketing activities after the configuration is completed, and after the list of user groups participating in the target marketing activities is configured to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas. There is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, which reduces operating costs and maintenance costs and improves the convenience and efficiency of marketing. In addition, target content packages for different reach channels can be configured, so that each target content package can be promoted to the corresponding customer group through their respective reach channels, as well as activities with different scenarios in different channels, which meets the needs of activity marketing in different scenarios. There is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, which greatly reduces operating costs and maintenance costs.

[0088] The above exemplary steps of the embodiment of the present application are described below with reference to specific examples:

[0089] S101, responding to an editing operation of a marketing activity in a digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas.

[0090] In the embodiment of the present application, the digital marketing platform is a digital platform for marketing activities, for example, Figure 2 As shown in the figure, the entire page represents a digital marketing platform; the target marketing activity is the activity to be marketed selected by the user; the outer canvas is the outer page for constructing the target marketing activity, which can also be understood as a process canvas. For example, Figure 3 As shown, the entire page represents the outer canvas of the target marketing activity; in response to the editing operation of the marketing activity in the digital marketing platform, the target marketing activity selected by the user is determined, the outer canvas of the target marketing activity is loaded, and basic information of the target marketing activity is created based on the outer canvas for subsequent processing. For example, Figure 2 to Figure 3 As shown, in Figure 2 In the digital marketing platform, you can see a list of multiple marketing activities. When the user selects one of the marketing activities for editing, for example, the teacher card activity, the marketing campaign "teacher card activity" is determined as the target marketing activity, and the Figure 3 The outer canvas of the target marketing campaign shown, when the user clicks Figure 3 Click "Edit Basic Information" on the left side of the outer canvas. Figure 4 The basic information configuration page shown is used to create basic information of the target marketing campaign on the basic information configuration page of the outer canvas, such as campaign type, participating organizations, campaign theme, delivery type, life cycle, campaign tag, campaign description, etc.

[0091] S102, in response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities.

[0092] In the embodiment of the present application, the inner canvas is an inner page for constructing a target marketing activity, for example, Figure 3 As shown, the user clicks the content configuration column in the outer canvas to switch from the outer canvas to the inner canvas and enter the content canvas; the target content package is the content package of the target marketing activity, for example, Figure 5 As shown, the content packages include loan activity content packages, asset enhancement activity content packages, sign-in activity content packages, etc.; different scenarios include but are not limited to marketing mini-games, equity draws, and web questionnaires, etc.; in response to the user's switching operation from the outer canvas to the inner canvas, multiple target content packages of target marketing activities are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities. Figure 3 , Figure 5 As shown, the user clicks the content configuration column in the outer canvas to switch from the outer canvas to the inner canvas, imports the target content package to be used in the inner canvas, and clicks the edit button of the content package to enter the inner canvas of the content package, as shown in Figure 6 As shown, in Figure 6 On the inner canvas of the content package, the contents of different scenes are configured. It can be seen that these scenes can be composed of arbitrarily components such as activities and games. For example, the scene of the find the difference game can be constructed through the game core component - find the difference class.

[0093] Therefore, marketing activities are constructed through outer canvases and inner canvases, and content is distributed and configured in the inner canvases of multiple content packages, forming a one-to-many scenario between outer canvases and inner canvases, that is, multiple inner canvases can be referenced in one outer canvas at the same time.

[0094] S103, in response to the list configuration operation of the outer canvas, a list is configured for the user groups participating in the target marketing activity in the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups.

[0095] In the embodiment of the present application, the list configuration operation is an operation of configuring a list of user groups participating in the target marketing activity. In response to the list configuration operation of the outer canvas, the list configuration of the user groups participating in the target marketing activity is performed on the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups. Figure 7As shown, this is the outer canvas, also known as the process canvas. In the outer canvas, user groups participating in the activity are grouped, screened, and list diverted. The list design nodes (including list diversion and diversion optimization) on the left side of the outer canvas are used to configure the data flow of the activity participation list to obtain multiple customer groups.

[0096] The method for constructing activities based on dual canvases provided in an embodiment of the present application responds to an editing operation of a marketing activity in a digital marketing platform, determines a target marketing activity selected by a user, loads an outer canvas of the target marketing activity, and creates basic information of the target marketing activity based on the outer canvas; in response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain a target content package and a target marketing activity after the configuration is completed; in response to a list configuration operation of the outer canvas, a list of user groups participating in the target marketing activity is configured in the outer canvas to obtain multiple customer groups, and the multiple target content packages are promoted to the corresponding customer groups. The method of building activities based on dual canvases of the present application configures multiple target content packages for different scenarios through an outer canvas and multiple inner canvases to obtain target content packages and target marketing activities after the configuration is completed, and after the list of user groups participating in the target marketing activities is configured to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas, and there is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, thereby reducing operating costs and maintenance costs and improving the convenience and efficiency of marketing; in addition, target content packages for different contact channels can be configured, thereby realizing the promotion of each target content package to the corresponding customer group through their respective contact channels, as well as activities with different scenarios in different channels, thereby satisfying activity marketing in different scenarios, and there is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, thereby greatly reducing operating costs and maintenance costs.

[0097] Further, such as Figure 8 As shown, in the step S102 of the above embodiment, "adding multiple target content packages of target marketing activities in the inner canvas" specifically includes the following steps:

[0098] S801, in response to an operation of adding a content package under a content configuration column in an inner canvas, a corresponding content package template window pops up.

[0099] In the embodiment of the present application, the content package template window includes multiple content package templates. In response to the operation of adding a new content package under the content configuration column in the inner canvas, a corresponding content package template window pops up for selection. Fig. 9As shown, the middle page represents the content package template window. It can be seen that the content package template window includes multiple content package templates, such as product promotion, financial management activities, etc.

[0100] S802: In response to a selection operation on a content package template in the content package template window, determine a corresponding target content package template.

[0101] In the embodiment of the present application, in response to the selection operation of the content package template in the content package template window in step S801, the corresponding target content package template is determined for subsequent processing. Fig. 9 As shown, in the content pack template in the content pack template window, click to select the desired content pack template, that is, determine the target content pack template.

[0102] S803: Generate a corresponding target content package based on the target content package template, and add the target content package to the inner layer canvas.

[0103] In the embodiment of the present application, a corresponding target content package is generated according to the target content package template in step S802, and the target content package is added to the corresponding inner layer canvas to form the following Figure 5 A list of target content packs is shown.

[0104] Further, such as Fig.10 As shown, the “configuring multiple target content packages for different scenarios” in step S102 in the above embodiment may specifically include the following steps:

[0105] S1001, in response to an editing operation on a target content package, entering a corresponding inner canvas, and selecting a target component corresponding to a target scene on the inner canvas to configure the target content package with content of the target scene.

[0106] In the embodiment of the present application, the target scene is the different scenes mentioned above: marketing mini-games, equity lottery and webpage questionnaire, etc., that is, the target scenes can be divided into at least three types: games, lottery and questionnaires; the contents of these scenes correspond to various components, for example, the content of the marketing mini-game scene corresponds to the game core component, and in response to the user's editing operation on the target content package, the inner canvas corresponding to the target content package is entered, and the target component corresponding to the target scene is selected on the inner canvas to configure the content of the target scene for the target content package. For example, Figure 6 As shown, in the marketing mini-game scenario, if the specific quiz game scenario is a quiz game scenario, then at this time, select the quiz game core component as the content of the target content package to realize the scenario. The specific operation is to drag the game core component to the right. The same is true for other types of components, all of which are constructed by dragging them to the right page.

[0107] Thus, the configuration of the outer canvas of the target content package is completed.

[0108] S1002: In response to a click operation on the target content package, continue to configure the rule data of the target content package to complete the configuration of the target content package.

[0109] In the embodiment of the present application, the rule data at least includes user verification rules, game rules and prize distribution rules, such as Figure 5 As shown, it can be seen that the verification rules can also include configurations such as verification methods and entry channels, which will not be repeated here; in response to Figure 5 By clicking on a target content package in the target content package list on the left, you can continue to configure the rule data of the target content package, namely the user verification rules, game rules and prize distribution rules, to complete the configuration of the target content package.

[0110] Thus, the configuration of the inner canvas of the target content package is completed.

[0111] Further, such as Fig.11 As shown, in step S103 in the above embodiment, "configuring a list of user groups participating in the target marketing activity in the outer canvas to obtain multiple customer groups" may specifically include the following steps:

[0112] S1101, on the outer canvas, select the corresponding list design function.

[0113] In the embodiment of the present application, the list design function includes at least list diversion and diversion optimization functions. On the outer canvas, select the corresponding list design function for subsequent processing, for example, Figure 7 As shown, select the list design function on the left.

[0114] S1102, configuring a list of user groups participating in the target marketing activity based on the list design function, so as to split the user group into multiple customer groups.

[0115] In the embodiment of the present application, based on the list design function selected in step S1101, a list is configured for the user group participating in the target marketing activity to split the user group into multiple customer groups. Figure 7 As shown, drag the functional components included in the list design function to the process canvas on the right to split the user group into multiple customer groups.

[0116] Further, such as Fig.12 As shown, in the step S103 in the above embodiment, "promoting multiple target content packages to corresponding customer groups" specifically includes the following steps:

[0117] S1201, on the outer canvas, select the corresponding channel delivery function.

[0118] S1202, determining the reaching channel for each customer group based on the channel delivery function, and referencing the corresponding target content package for each reaching channel, and promoting each target content package to the corresponding customer group.

[0119] Specifically, Figure 7 As shown, on the outer canvas, select the corresponding channel delivery function, such as active reach and contact reach, and drag the selected channel delivery function to the process canvas on the right to determine the reach channel for each customer group based on the channel delivery function, and reference the corresponding target content package for each reach channel, so that there are activities in different scenarios in different channels, and each target content package is promoted to the corresponding customer group.

[0120] Optionally, for each reach channel, in response to the setting operation of the channel delivery function for the reach channel, a configuration interface of the channel delivery function is determined; on the configuration interface of the channel delivery function, a target content package corresponding to the reach channel is selected and saved to complete the configuration of the target content package of the reach channel. Figure 7 As shown in the figure, after selecting the corresponding channel delivery function as active reach on the outer canvas and dragging it to the process canvas on the right, click Settings on the active reach to enter the configuration interface, and select the target content package corresponding to the reach channel in the configuration interface. Specifically, you can complete the configuration of the target content package for each reach channel by directly adding the target content package, adding the corresponding link of the target content package, etc.

[0121] In this way, target content packages for different reach channels can be configured, and each target content package can be promoted to the corresponding customer group through their respective reach channels. Activities with different scenarios can be held in different channels, which meets the needs of event marketing in different scenarios. There is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, which greatly reduces operating and maintenance costs.

[0122] Furthermore, before promoting multiple target content packages to corresponding customer groups, the configured target marketing activities are submitted to the digital marketing platform for review; in response to the target marketing activities being reviewed and approved, the target marketing activities are published. It should be noted that before promoting multiple target content packages to corresponding customer groups, the target marketing activities configured by the target content packages need to be submitted to the digital marketing platform for review; in response to the target marketing activities being reviewed and approved, the target marketing activities are published to start the promotion of the target marketing activities.

[0123] It should be noted that when promoting target marketing activities, you can use addresses, QR codes, etc. For example, the address and QR code of the target marketing activity can be sent to customers, and the customers open the address or scan the QR code to enter the target marketing activity page.

[0124] Therefore, by reviewing the target marketing activities, the accuracy of the target marketing activities is ensured and the probability of error is reduced.

[0125] Further, in response to the reward distribution operation of the outer canvas, the corresponding target-reaching rights and interests function is determined on the outer canvas, and the target-reaching rights and interests function is added to the corresponding target content package; in response to a customer group entering the target-reaching rights and interests function after completing the corresponding target content package, and when the customer group is determined to have reached the target in the target-reaching determination, the customer group is guided to enter the rights and interests incentive to send the corresponding rights and interests incentive to the customer group. Among them, the target-reaching rights and interests function at least includes the target-reaching determination and the rights and interests incentive.

[0126] Specifically, if Figure 7 As shown, in response to the reward issuance operation, select the corresponding target-achieving rights and interests function (target-achieving determination, and / or rights and interests incentive) on the left side of the outer canvas, drag the selected target-achieving rights and interests function to the process canvas on the right, and add the target-achieving rights and interests function to the corresponding target content package to complete the configuration of the target content package's target-achieving and rights and interests content. When a customer group enters the target-achieving rights and interests function after completing the corresponding target content package, it is determined whether the customer group has met the target. If so, the customer group is guided to enter the rights and interests incentive to send the corresponding rights and interests incentive to the customer group.

[0127] In this way, the target rights and interests function of the target content package in the target marketing activity is realized.

[0128] In short, marketing activities are constructed through the dual canvas model of outer canvas + inner canvas. The outer canvas is responsible for the flow of customer data, and the inner canvas is responsible for the actual marketing game and activity rights distribution. It can realize one-to-many marketing activities to content packages. Multiple inner canvases can be referenced in an outer canvas at the same time, so that different channels can have different inner canvases corresponding to them in different scenarios, ensuring that different channels can correspond to their own activities in different participation lists, and realizing the same marketing activity to operate similar activities in multiple different channels at the same time.

[0129] To better describe the method of building activities based on dual canvases in this application, Fig.13 Continue with the description. Fig.13 As shown, first create the basic information of the marketing campaign, generate the corresponding content package in the inner canvas configuration, split the selected customer groups in the outer canvas, and determine the corresponding contact channels based on the split customer groups. Reference the content package for these contact channels and finally go to the equity pool, thus completing the construction of the target marketing campaign.

[0130] Fig.14 is a flow chart of a device for constructing activities based on dual canvases according to an embodiment of the present application, such as Fig.14As shown, the device based on dual canvas construction activity in the embodiment of the present application may specifically include:

[0131] The editing module 1401 is used to respond to the editing operation of the marketing activity in the digital marketing platform, determine the target marketing activity selected by the user, load the outer canvas of the target marketing activity, and create basic information of the target marketing activity based on the outer canvas.

[0132] The first configuration module 1402 is used to respond to the switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing activity in the inner canvas, and configure the multiple target content packages for different scenarios to obtain the configured target content packages and target marketing activities.

[0133] The second configuration module 1403 is used to respond to the list configuration operation of the outer canvas, configure the list of user groups participating in the target marketing activity in the outer canvas, obtain multiple customer groups, and promote multiple target content packages to the corresponding customer groups.

[0134] In a possible implementation manner, the first configuration module is specifically configured to:

[0135] In response to the operation of adding a new content package under the content configuration column in the inner canvas, a corresponding content package template window pops up; wherein the content package template window includes multiple content package templates;

[0136] In response to a selection operation on a content package template in the content package template window, determining a corresponding target content package template;

[0137] Generate a corresponding target content package based on the target content package template, and add the target content package to the inner canvas.

[0138] In a possible implementation manner, the first configuration module is specifically configured to:

[0139] In response to an editing operation on a target content package, enter a corresponding inner canvas, and select a target component corresponding to a target scene on the inner canvas to configure the target content package with the content of the target scene;

[0140] In response to the click operation on the target content package, the rule data of the target content package continues to be configured to complete the configuration of the target content package.

[0141] In a possible implementation manner, the second configuration module is specifically configured to:

[0142] On the process canvas of the outer canvas, select the corresponding list design function;

[0143] Based on the list design function, the user group participating in the target marketing activities is configured to split the user group into multiple customer groups.

[0144] In a possible implementation manner, the second configuration module is specifically configured to:

[0145] On the outer canvas, select the corresponding channel delivery function;

[0146] Based on the channel delivery function, determine the reach channel for each customer group, and reference the corresponding target content package for each reach channel to promote each target content package to the corresponding customer group.

[0147] In a possible implementation manner, the second configuration module is specifically configured to:

[0148] For each reach channel, in response to a setting operation of a channel delivery function for the reach channel, determining a configuration interface of the channel delivery function;

[0149] On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

[0150] In a possible implementation, the device for constructing an activity based on a dual canvas further includes:

[0151] The submission module is used to submit the configured target marketing activities to the digital marketing platform for review;

[0152] The publishing module is used to publish the target marketing activity in response to the target marketing activity being approved.

[0153] In a possible implementation, the device for constructing an activity based on a dual canvas further includes:

[0154] A determination module, for responding to the reward distribution operation of the outer canvas, determining the corresponding target-reaching rights and interests function on the outer canvas, and adding the target-reaching rights and interests function to the corresponding target content package; wherein the target-reaching rights and interests function at least includes target-reaching determination and rights and interests incentive;

[0155] The incentive module is used to respond to a customer group entering the target rights function after completing the corresponding target content package, and when the customer group is determined to have met the target in the target determination, guide the customer group to enter the rights incentive to send the corresponding rights incentive to the customer group.

[0156] The device for constructing activities based on dual canvases provided in the embodiment of the present application responds to the editing operation of marketing activities in the digital marketing platform, determines the target marketing activities selected by the user, loads the outer canvas of the target marketing activities, and creates basic information of the target marketing activities based on the outer canvas; in response to the switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activities are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities; in response to the list configuration operation of the outer canvas, a list of user groups participating in the target marketing activities is configured in the outer canvas to obtain multiple customer groups, and the multiple target content packages are promoted to the corresponding customer groups. The device for constructing activities based on dual canvases of the present application configures multiple target content packages for different scenarios through an outer canvas and multiple inner canvases to obtain target content packages and target marketing activities after the configuration is completed, and after the list of user groups participating in the target marketing activities is configured to obtain multiple customer groups, the multiple target content packages are promoted to the corresponding customer groups, thereby realizing one-to-many between the outer canvas and the inner canvas, and there is no need to establish multiple marketing activities with different strategies but similar processes based on multiple customer groups, thereby reducing operating costs and maintenance costs and improving the convenience and efficiency of marketing; in addition, target content packages for different contact channels can be configured, thereby realizing the promotion of each target content package to the corresponding customer group through their respective contact channels, as well as activities with different scenarios in different channels, thereby satisfying activity marketing in different scenarios, and there is no need to establish multiple marketing activities with different strategies but similar processes to market to different customers, thereby greatly reducing operating costs and maintenance costs.

[0157] like Fig.15 As shown, an electronic device 1500 provided in an embodiment of the present application includes: a processor 1501, a memory 1502 and a bus, wherein the memory 1502 stores machine-readable instructions executable by the processor 1501. When the electronic device is running, the processor 1501 communicates with the memory 1502 through the bus, and the processor 1501 executes the machine-readable instructions to perform the steps of the method for constructing an activity based on a dual canvas as described above.

[0158] Specifically, the memory 1502 and the processor 1501 can be general-purpose memories and processors, which are not specifically limited here. When the processor 1501 runs the computer program stored in the memory 1502, the method for constructing activities based on dual canvases can be executed.

[0159] Those skilled in the art can clearly understand that, for the convenience and simplicity of description, the specific working process of the system and device described above can refer to the corresponding process in the method embodiment, and will not be repeated in this application. In the several embodiments provided in this application, it should be understood that the disclosed system, device and method can be implemented in other ways. The device embodiments described above are merely schematic. For example, the division of the modules is only a logical function division. There may be other division methods in actual implementation. For example, multiple modules or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some communication interfaces, indirect coupling or communication connection of devices or modules, which can be electrical, mechanical or other forms.

[0160] The modules described as separate components may or may not be physically separated, and the components shown as modules may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0161] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.

[0162] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor. Based on this understanding, the technical solution of the present application, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for a computer device (which can be a personal computer, server, or network device, etc.) to perform all or part of the steps of the deployment method described in each embodiment of the present application. The aforementioned storage medium includes: various media that can store program codes, such as USB flash drives, mobile hard drives, ROM, RAM, magnetic disks, or optical disks.

[0163] The above are only specific implementations of the present application, but the protection scope of the present application is not limited thereto. Any technician familiar with the technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

Claims

1. A method for building activities based on dual canvases, applied to a digital marketing platform; characterized in that: The method comprises: In response to an editing operation of a marketing activity in the digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas; In response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the target content packages and the target marketing activity after the configuration is completed; In response to the list configuration operation of the outer canvas, a list is configured for the user group participating in the target marketing activity on the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups.

2. The method according to claim 1, characterized in that Adding multiple target content packages of the target marketing campaign in the inner canvas includes: In response to the operation of adding a new content package under the content configuration column in the inner canvas, a corresponding content package template window pops up; wherein the content package template window includes a plurality of content package templates; In response to a selection operation on a content package template in the content package template window, determining a corresponding target content package template; A corresponding target content package is generated based on the target content package template, and the target content package is added to the inner layer canvas.

3. The method according to claim 2, characterized in that The configuring the multiple target content packages for different scenarios includes: In response to an editing operation on the target content package, entering a corresponding inner canvas, and selecting a target component corresponding to a target scene on the inner canvas, so as to configure the target content package with the content of the target scene; In response to a click operation on the target content package, the rule data of the target content package continues to be configured to complete the configuration of the target content package.

4. The method according to claim 3, characterized in that The user groups participating in the target marketing activity are configured on the outer canvas to obtain multiple customer groups, including: On the process canvas of the outer canvas, select a corresponding list design function; Based on the list design function, a list is configured for the user group participating in the target marketing activity to split the user group into multiple customer groups.

5. The method according to claim 3, characterized in that: The step of promoting the plurality of target content packages to corresponding customer groups includes: On the outer canvas, select a corresponding channel delivery function; Based on the channel delivery function, the reaching channel for each customer group is determined, and the corresponding target content package is referenced for each reaching channel to promote each target content package to the corresponding customer group.

6. The method according to claim 5, characterized in that The target content package corresponding to each reach channel reference includes: For each reach channel, in response to a setting operation of a channel delivery function for the reach channel, determining a configuration interface of the channel delivery function; On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

7. The method according to claim 1, characterized in that Before promoting the plurality of target content packages to corresponding customer groups, the method further includes: Submitting the configured target marketing activity to the digital marketing platform for review; In response to the target marketing activity being approved, the target marketing activity is published.

8. The method according to claim 1, characterized in that: The method further comprises: In response to the reward distribution operation of the outer canvas, a corresponding target-reaching rights and interests function is determined on the outer canvas, and the target-reaching rights and interests function is added to the corresponding target content package; wherein the target-reaching rights and interests function at least includes target-reaching determination and rights and interests incentive; In response to a customer group entering the target-reaching rights function after completing a corresponding target content package, and when the customer group is determined to have reached the target in the target-reaching determination, the customer group is guided to enter the rights incentive to send the corresponding rights incentive to the customer group.

9. A device for constructing activities based on dual canvases, applied to a digital marketing platform; characterized in that: The device comprises: An editing module, for responding to an editing operation of a marketing activity in the digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas; A first configuration module is configured to, in response to a switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing activity in the inner canvas, and configure the multiple target content packages for different scenarios to obtain the target content packages and the target marketing activity after the configuration is completed; The second configuration module is used to respond to the list configuration operation of the outer canvas, configure the list of user groups participating in the target marketing activity in the outer canvas, obtain multiple customer groups, and promote multiple target content packages to corresponding customer groups.

10. An electronic device, characterized in that: include: A processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the electronic device is running, the processor and the memory communicate via the bus, and when the machine-readable instructions are executed by the processor, the steps of the method for constructing an activity based on a dual canvas are performed as described in any one of claims 1 to 8.

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