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Method and device for issuing network advertisement in network game

A technology for online games and online advertisements, which is applied in the field of advertisement publishing, can solve the problems of flexibility and poor effect, and achieve the effect of improving the playing effect and high flexibility of release and update

Inactive Publication Date: 2007-10-03
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0013] The invention provides a method for issuing online advertisements in online games to solve the problems of poor flexibility and poor effect in the prior art when issuing game advertisements

Method used

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  • Method and device for issuing network advertisement in network game
  • Method and device for issuing network advertisement in network game
  • Method and device for issuing network advertisement in network game

Examples

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Effect test

Embodiment Construction

[0040] In order to improve the flexibility of publishing advertisements in online games, the present invention uses advertisement index files to define advertisements and corresponding control information to be played in online games, and plays by downloading the index files and downloading creative material files according to the index files.

[0041] Referring to Figure 2, the main process of playing an online game advertisement is as follows:

[0042] In step 200, the online game client downloads an advertisement index file from a specified server, and the index file includes definition information of online game advertisements to be played and control information for controlling advertisement playing.

[0043] Step 210, the online game client downloads the corresponding creative material file from the specified address according to the definition information in the index file.

[0044] Step 220, the online game client plays the advertisement material file at the designated...

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Abstract

The present invention discloses a method for releasing network advertisement in network game. Said method includes the following steps: down-lading advertisement index file from specific server, said index file includes definition information of advertisement required for play-back in the described network game and control information for controlling advertisement play-back; according to the definition information in the described index file down-loading correspondent advertisement material file from specific address; and according to the control information in index file playing back the described advertisement material file in defined position of network game field.

Description

technical field [0001] The invention relates to the advertisement release technology in the field of communication and computer field, in particular to a method and device for releasing network advertisements in online games. Background technique [0002] With the popularization of the Internet and the continuous development of information technology, online advertisements on the Internet are constantly changing the traditional marketing model, and online advertisements are developing at a speed faster than traditional advertisements. Existing online advertisements mainly include forms such as banner advertisements (Banner) and text advertisements. [0003] Online advertisements refer to advertisements posted on the Internet, including advertisements on websites and instant messaging tools. Text link advertisements and banners are the main forms of online advertisements, and generally use image files in GIF format. In addition to the common GIF format, the emerging Rich Me...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F19/00G06Q30/02
CPCG06Q30/02G06Q30/0251G06Q30/0252G06Q30/0276G06Q30/0277
Inventor 戴钊
Owner TENCENT TECH (SHENZHEN) CO LTD
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