Method and device for issuing network advertisement in network game

A technology for online games and online advertisements, which is applied in the field of advertisement publishing, can solve the problems of flexibility and poor effect, and achieve the effect of improving the playing effect and high flexibility of release and update
CN101046873AInactive Publication Date: 2007-10-03TENCENT TECH (SHENZHEN) CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
TENCENT TECH (SHENZHEN) CO LTD
Publication Date
2007-10-03
Estimated Expiration
Not applicable · inactive patent

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Abstract

The present invention discloses a method for releasing network advertisement in network game. Said method includes the following steps: down-lading advertisement index file from specific server, said index file includes definition information of advertisement required for play-back in the described network game and control information for controlling advertisement play-back; according to the definition information in the described index file down-loading correspondent advertisement material file from specific address; and according to the control information in index file playing back the described advertisement material file in defined position of network game field.
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Description

technical field

[0001] The invention relates to the advertisement release technology in the field of communication and computer field, in particular to a method and device for releasing network advertisements in online games. Background technique

[0002] With the popularization of the Internet and the continuous development of information technology, online advertisements on the Internet are constantly changing the traditional marketing model, and online advertisements are developing at a speed faster than traditional advertisements. Existing online advertisements mainly include forms such as banner advertisements (Banner) and text advertisements.

[0003] Online advertisements refer to advertisements posted on the Internet, including advertisements on websites and instant messaging tools. Text link advertisements and banners are the main forms of online advertisements, and generally use image files in GIF format. In addition to the common GIF format, the emerging Rich Me...

Claims

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