System and method for measuring mobile advertisement, advertisement control subsystem and service control subsystem
A mobile advertising and mobile business technology, applied in wireless communication services, accounting/billing services, messages/mailboxes/notifications, etc., can solve problems such as error-prone analysis results, long-term offline analysis, and inability to meet real-time measurement requirements. To achieve the effect of improving the accuracy
Active Publication Date: 2012-07-11
CHINA MOBILE SUZHOU SOFTWARE TECH CO LTD +2
View PDF0 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0010] The above solutions allow the mobile advertising control subsystem to obtain the advertising measurement data, but due to the long period of offline analysis and transmission, it cannot meet the real-time measurement requirements, and the offline analysis of the original communication data requires a lot of work, and the analysis results are not accurate. Error-prone
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0051] Advertising release has event-driven characteristics, that is, when an advertising event occurs, the relevant monitoring module of the advertising event collects the advertising event information, and the advertising measurement data can be calculated according to the advertising event information. Based on the event-driven characteristics of advertisement release, the embodiment of the present invention provides a mobile advertisement measurement system including a mobile advertisement control subsystem and a mobile service control subsystem in order to realize real-time measurement of mobile advertisement and simplify the complexity of mobile advertisement measurement. An advertisement measurement data transmission interface is established between the control subsystem and the mobile service control subsystem, and the mobile service control subsystem performs advertisement measurement in real time according to the advertisement events triggered by itself, and establishe...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention relates to the technical field of the mobile communication, in particular to an advertisement data measurement technology, and provides a system and a method for measuring a mobile advertisement, a mobile advertisement control subsystem and a mobile service control subsystem for realizing the real-time measurement of the mobile advertisement and simplifying the complexity of the mobile advertisement measurement. In the system for measuring the mobile advertisement, which is provided by the embodiment of the invention, the mobile service control subsystem acquires advertisement measurement data in real time in the advertisement releasing process and can report the advertisement measurement data to the mobile advertisement control subsystem according to reporting conditions, and the mobile advertisement control subsystem can automatically filter the noneffective advertisement measurement data according advertisement task data so as to realize real-time measurement of the advertisement and simplify the advertisement measurement work, and further also can carry out anti-fraud judgement on advertisement feedback information record data in the advertisement measurement data according to historical advertisement feedback information record data received before so as to improve the accuracy rate of the advertisement measurement data.
Description
technical field [0001] The invention relates to the technical field of mobile communication, in particular to an advertisement data measurement technology. Background technique [0002] In the prior art, a realization principle of issuing short message or multimedia message advertisements to mobile communication devices (such as mobile phones) is as follows: figure 1 shown, including the following steps: [0003] S101. The mobile advertisement control subsystem receives the advertisement information submitted by the advertisement operator; [0004] S102. The mobile advertisement control subsystem generates advertisement release task instruction information when it needs to release an advertisement, and sends the advertisement release task instruction information and the mobile advertisement to be released to the mobile service control subsystem; [0005] The mobile advertisement control subsystem is, for example, a short message center or a multimedia message center, and t...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/26H04W4/12H04W12/12H04W4/24H04W12/128
Inventor 周华钱岭安宁周文辉
Owner CHINA MOBILE SUZHOU SOFTWARE TECH CO LTD