Screen audience rating counting and content recommendation system and method based on two-way set top box

Abstract

The invention discloses screen audience rating counting and content recommendation system and method based on a two-way set top box, belonging to the technical field of the application of digital TV set top boxes. In the method, a counting module is provided in digital TV program playing by utilizing the communication function of the two-way set top box and used for carrying out accumulative counting on programs and uploading a result to a central server; and the counting can be emptied according to required server ends. The audience rating of each program can be learnt by utilizing counted information server ends, and the related program recommendation can be provided for users by a video recommendation system according to user information for viewing programs and displayed on a set top box control interface in a menu manner. The system can provide accurate audience rating real-time counting for users and merchants as well as related information for the users, thereby greatly benefiting to the merchants and the users and having strong commercial values.

Description

technical field [0001] The invention belongs to the technical field of application of digital TV set-top boxes, and in particular relates to a system and method for statistics of video viewing rate and content recommendation based on two-way set-top boxes. Background technique [0002] As a new TV form and media, digital TV has begun to enter millions of households. The important feature of digital TV is that the content is rich and colorful. In addition to basic digital TV broadcast programs, there are also on-demand programs, various information browsing columns, and so on. With the development of digital TV technology and industry, more and more content and services will be provided to users through this platform. For example, in the emerging interactive digital TV with two-way network communication function, various communities, government and business services. Users can obtain these information and services by sitting at home and using the remote control in front of ...

AI Technical Summary

Problems solved by technology

[0004] The audience rating statistics of traditional digital TV program resources are carried out through sampling surveys. The audience ratings of different programs are sampled by distributing user questionnaires. This process undoubtedly has many inconveniences. First, the information update speed is slow. Real-time requirements cannot be met; second, the sampling is limited by the sample, and the data cannot be guaranteed to be accurate; third, the cost is too high; fourth, the statistical results are often used as an indicator of the operator and will not be provided to all users simultaneously. Lack of information for users

[0005] Although existing digital TV set-top boxes provide some additional value-added applications, including video recommendations, etc., these applications are basically aimed at all users, and do not provide personalized services for individual users

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