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Method for providing advertisement based on location and system for providing advertisement

A technology for advertising and advertisers, which is applied in special data processing applications, equipment, business, etc., and can solve problems such as confusion in search results

Inactive Publication Date: 2013-07-24
HYUNDAI MOTOR CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] When managing data matched based on XY position coordinate values, multiple pieces of location-based data are matched with the same location, so that several pieces of coordinate information are generated, or multiple pieces of data with the same content are represented at the same coordinates, resulting in confusion in search results confusion

Method used

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  • Method for providing advertisement based on location and system for providing advertisement
  • Method for providing advertisement based on location and system for providing advertisement
  • Method for providing advertisement based on location and system for providing advertisement

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Embodiment Construction

[0080] Reference will now be made in detail to various embodiments of the invention, examples of which are illustrated in the accompanying drawings and described below. The same reference numerals in the figures denote the same elements. When it is determined that a detailed description of the structure or function in the relevant disclosure prevents the understanding of the embodiment in explaining the embodiment of the present invention, the detailed description will be omitted.

[0081] It should be understood that in the following detailed description, as suffixes of structural elements, 'module' and 'unit' are simultaneously assigned or used for clarity, but there is no distinguishing meaning or function between themselves.

[0082] To improve the point of interest (POI) problem, the concept of space of interest (SOI) is introduced, in which a fixed area, building or road in the map is managed in fixed units. The SOI is not a specific point such as XY coordinates, but ma...

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Abstract

The invention provides a system for providing advertisement based on location and a method thereof. The advertising effect can be maximized when the system is providing advertisement for popular SOI adjacent to the SOI of an advertisement owner. The system for providing advertisement based on location includes an advertisement registering unit, an information searching popular interest space (SOI) based on location of the advertisement owner and providing SOI advertisement information of searched SOI, matching popular SOI with advertisement owner identifier according to a bid result based on SOI bid information of the advertisement owner and storing the matching result; and an advertisement providing unit configured to responding to searches of popular SOI and providing demonstration advertisement information corresponding to the advertisement identifier matched with the popular SOI.

Description

[0001] Cross References to Related Applications [0002] This application claims priority from Korean Patent Application No. 10-2012-0005933 filed on Jan. 18, 2012, the disclosure of which is incorporated herein by reference in its entirety. technical field [0003] The present invention relates to a method and system for serving advertisements based on Space of Interest (SOI). More particularly, the present invention relates to an advertisement providing method and system for selecting adjacent SOIs based on the location of an advertisement providing subject and providing advertisements to the selected SOIs. Background technique [0004] Usually, when searching for a specific point of interest (POI) through the location information search service as an internal portal of the current service, the POI location information is expressed as an XY location coordinate value, and the XY location coordinates of the corresponding POI are displayed as a dot in a constant size map. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0256G06Q30/0261G06Q30/0267
Inventor 朴哲佑权纯晟卞承植
Owner HYUNDAI MOTOR CO LTD
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