50 results about "Location-based advertising" patented technology

The present invention provides methods to improve the relevancy of rendered advertising material to one or more consumers based on user-defined preferences, geolocation, and user-granted permission. The present invention achieves this through the presentation of exemplary methods for: i) the consolidation of advertisement information to include description, inventory, price, quantity and geolocation information of one or more merchants in a commerce network; ii) the delivery of relevant advertising material to one or more consumers using preference filters that can specify one or more merchants, merchant locations, products and services, and/or regions of interest at any time; and, iii) the presentation of location-based advertisements that are based on consumer-based permission and preference filters. These methods improve the user-targeting, geographic and time relevancy of advertisements by connecting merchants with relevant consumers who are looking to purchase items at that point in time.

A location-based advertising system automatically analyzes messages posted on social networking systems or other publicly accessible or private computer systems for posting messages for viewing by others. The messages are analyzed to identify messages that contain offers, such as offers that may be construed as location-based offers. Information about the offers is extracted from the messages and placed in a database. The database may be used by a location-based advertising application to send advertisements to targeted users or to respond to user who are qualified according to their current or recent geographic location. Optionally or alternatively, merchants may send messages, such as e-mail messages or instant messages (IMs), to the system to notify the system of offers. These messages are also analyzed and information about their respective offers is extracted and placed in the database.

The invention relates to a method, system and apparatus for managing a small business' advertising. More specifically, the system creates and administers a virtual online world accessible to users (players) within a virtual environment. A player interacts with various elements of the virtual environment and during those interactions the advertising is displayed to the user. To subscribe to the virtual environment, a player provides user information through a registration process to create a user profile. The system selects and displays advertisements that are correlated to a given user. The correlation between advertisement and user in one embodiment of the invention is based on a user's zip code. Further, in order to facilitate the quick adoption of the system among small business owners, a fundraising paradigm is implemented. More specifically, people volunteer to sell advertising opportunities within a virtual environment in exchange for a share of sales revenues.

The present invention provides a method and system for acquiring, storing and displaying content on a mobile terminal. The mobile terminal mobile terminal is adapted to acquire content from content providing devices or sources such as the Internet, e-mail, or direct download from a PC to the mobile terminal for display. Content providing devices of the system are stand-alone devices which store content, such as location based advertising information, for downloading by a mobile terminal in close proximity to the content providing device. An application resident on the mobile terminal can provide scrolling player functionality to enable stored data content to be easily viewed.

There is provided a media content server for inserting a location-based advertisement into an online media content. The media content server comprises a memory including an online media content for online access; a processor configured to receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. The online media content has a first and second sequential segments, and the local advertisement may be provided to the client after the first segment is provided and before the second segment is provided.

A method in a server coupled to a device through a network for delivering message content to the device, the method comprising: maintaining at the server a message content store, the message content store including message content sorted by geographic position, class, and subclass; receiving at the server from the device a request message for message content, the request message including a geographic position of the device, an extent of a geographic region surrounding the geographic position of the device, a class, and a subclass; determining at the server the message content using the geographic position, the extent, the class, and the subclass; and, sending a response message including the message content from the server to the device, wherein the message content is displayed on a display screen of the device.

The invention relates to the technical field of data mining, in particular to a location prediction system and a method based on historical track data mining. In the method, the location prediction problem is decomposed into two sub-problems of offline track mining and online mode matching, wherein the offline track mining mainly adopts the data mining technology to process and analyze the historical track data of a user; and the online mode matching is mainly based on the online motion conditions of the user and the mined motion mode to perform matching and searching. According to the invention, various needs based on the location-based services (such as location-based advertisement, recommendation, reminding and other services) are effectively met, and the problems of the prior art are solved.

A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided.

A system for providing advertisements receives a location-based advertisement from an advertiser, transmits the advertisement to at least one navigation terminal in a wire or wireless network environment, and in the case that a user's location on a map is in an advertisement area registered by the advertiser, informs the user of the advertisement corresponding to the advertisement area in real time. The system includes an advertisement providing server for receiving application of an advertisement from the advertiser, storing the advertisement therein and transmitting the advertisement to at least one navigation terminal; and a navigation terminal for receiving the advertisement from the advertisement providing server, storing the advertisement therein, comparing a user's current location displayed on a map screen with an advertisement area, and in the case that the user's location is in the advertisement area, informing the user of the corresponding advertisement.

A method of measuring a location based advertising campaign is disclosed. The location based advertising campaign is determined to have a direct response component. A response address associated with the direct response component is received. The location based advertising campaign with the direct response component is distributed to a location based advertising network. The location based advertising campaign is measured based on the response address's action statistics.

A method for providing real-time location-based advertising within a transit system includes receiving origin information and destination information related to a user's trip using the transit system. The method includes receiving device location information from a mobile device and vehicle location information from a transit vehicle. The device location information includes a location of the mobile device, and the vehicle location information includes a location of the transit vehicle. The method includes matching an advertisement profile with one or more of the device location information, the vehicle location information, the original information, or the destination information to identify an advertisement. The method includes causing a display of a remote device to reproduce an electronic version of the identified advertisement and providing real-time arrival time information to the user's mobile device. The real-time arrival time information is based on the vehicle location and the destination information.

A computer-implemented method of managing location-based advertising in a location-based service system between a server side and client sides, said method comprising storing member accounts registered in the location-based service system in first database on the server side; storing advertisement files in second database on the server side; and selecting a first member account from the member accounts on the server side, distance between member coordinate corresponding with the selected first member account and advertisement coordinate corresponding with specified one of the advertisement files is smaller than or equal to first distance; transmitting at least one of the specified one of the advertisement files or link corresponding with the specified one of the advertisement files to a first client side corresponding with the selected first member account from the server side; and increasing value of points of the selected first member account by first amount on the server side.

A media streamer providing multiple-network connectivity including both Bluetooth® and Wifi™ connectivity. The appliance allows mobile devices to surf the internet, and allows the owner of the device to advertise on these mobile devices. By identifying individual mobile device, the appliance allows targeted advertising, for example making use of MAC address for target identification. The appliance allows for a location-based advertising experience, since the range of wireless connectivity it offers (such as BlueTooth® and WiFi™) each have well-defined spatial extent. By use of several such appliances a location- and history-aware advertising experience can be provided.

A method of determining a location based advertising campaign is disclosed. A specification of location based advertising campaign characteristics is received. Available spots in an advertising supply are scored based on the specification. Selected spots are automatically determined from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots. A description of the location based advertising campaign for displaying the selected spots is outputted.

Systems and methods for providing location-based advertising on transit vehicles comprising the installation of one or more digital displays capable of displaying advertisements, wherein the advertisement displayed is controlled by a media player that determines the advertisements to be played based on the current time and location of the transit vehicle. Through the use of the system, the displayed advertisement can be selected based on the geographical location of the transit vehicle on its route. Additionally, through the use of digital displays, the advertisements displayed can be rotated throughout the transit vehicle to allow both more individual advertisements to be displayed on a single vehicle and to allow riders to view more advertisements while on the transit vehicle.

The invention discloses a method of spatiotemporal-frequent-region mining based on multi-dimensional time granularities. The method includes: collecting location information of a moving object and corresponding time information; dividing a time period of interest according to a time granularity hierarchy to form the multi-layer time granularities; acquiring spatiotemporal staying regions of the moving object under all the time granularities according to the location information; calculating spatiotemporal frequent regions of the moving object under all the time granularities according to the acquired spatiotemporal staying regions; calculating core spatiotemporal-frequent-regions of the moving object under all the time granularities according to the spatiotemporal frequent regions; and acquiring activity rules of the moving object according to information of the core spatiotemporal-frequent-regions, and formulating an advertising strategy based on the location information. The method is used for solving the problem of spatiotemporal-frequent-region moving-object activity-law semantic-information mining insufficiency under single time granularities and scenes of location-based advertising, and improves advertising efficiency.