Personalized location-based advertisements

A technology for advertising and advertising content, which can be used in services, advertising, and commerce based on location information, and can solve problems such as failure and inability to provide fully personalized advertising content.

Inactive Publication Date: 2010-12-15
SONY CORP +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, while these users can be easily reached, it is also important to consider that unwanted or irrelevant advertisements may have a negative effect on consumers who have become accustomed to using their mobile devices without the interruption of advertisements
Thus, while some efforts have been made to push advertising content to mobile device users, such efforts have largely failed due to their inability to provide adequately personalized advertising content

Method used

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  • Personalized location-based advertisements
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Examples

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Embodiment Construction

[0010] Summary of the Disclosure

[0011] The present disclosure generally relates to selecting and presenting advertising content to mobile device users based on a combination of user location information and user profile information. In some embodiments, user profile information may be received during the sign-up process, or alternatively based on the user's online activity.

[0012] One aspect of the invention is to provide user location information for a given mobile device to an advertisement server over a network connection. In addition, user profile information corresponding to the historical online activity of the user of the mobile device is also provided to the advertisement server. In one embodiment, user profile information may also include historical location information for a given mobile device.

[0013] Another aspect of the invention is to use current location information in combination with profile information to perform a database lookup for the most rel...

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Abstract

Advertising content is selected and provided to a mobile device user based on user location information in combination with user profile information. In one embodiment, user location information and user profile information is provided to an advertisement server over a network connection. An advertisement database lookup operation may then be performed based on current location information for the mobile device, in combination with the aforementioned profile information. The result of this lookup operation is to identify the available advertisements that are most likely to be of interest to the user at the current time.

Description

technical field [0001] The present invention relates generally to providing location-based advertising content, and more particularly to providing location-based advertising content to mobile device users based on user profile information. Background technique [0002] In recent years, as wireless operators continue to provide their mobile subscribers with new services and content such as online gaming, Internet browsing, online shopping and social networking, such as personal digital assistants (PDAs), cellular phones, smart phones and other mobile devices have become more and more popular. [0003] In the advertising industry, there is always a desire to reach potential consumers in new and more efficient ways. To this end, advertisers have begun to realize the need to reach mobile device users, especially given that these users are reachable no matter where they are and virtually any time. However, while such users may be easily reached, it is also considered that unwan...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02
CPCG06Q30/0261G06Q30/0267G06Q30/02G06Q30/0277G06Q30/0271G06Q30/0255
Inventor 比海姆·达科斯塔
Owner SONY CORP
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