Internet advertisement anti-spamming method and system

An Internet advertising and anti-cheating technology, applied in the Internet field, can solve problems such as the inclusion of cheating log data, inaccurate statistical results of Internet advertisement display volume or click volume, and the inability to distinguish cheating log data from non-cheating log data, so as to avoid duplication statistical effect

Inactive Publication Date: 2013-11-13
亿赞普(北京)科技有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention discloses an Internet advertisement anti-cheating method and system to solve the problem that cheating log data is mixed among all log data, and it is impossible to distinguish cheating log data from non-cheating log data, so that the amount of display or clicks of Internet advertisements, etc. The problem of inaccurate statistical results of information

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  • Internet advertisement anti-spamming method and system
  • Internet advertisement anti-spamming method and system

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Experimental program
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Embodiment 1

[0085] An Internet advertisement anti-cheating method disclosed in the embodiment of the present invention is introduced in detail.

[0086] refer to image 3 , shows a flow chart of an Internet advertisement anti-cheating method in an embodiment of the present invention.

[0087] Step 100, read each log data through the first single thread, and divide the log data.

[0088] Log data can be classified according to log types, such as display log data and click log data.

[0089] If an Internet advertisement is displayed or clicked, at least one display log data or click log data of the Internet advertisement will be generated, but one display log data or click log data can only correspond to one Internet advertisement.

[0090] The division of each log data is to divide the log data according to a predetermined configuration format to obtain a segment of data, and each segment of data represents a meaning, such as log type, log time and so on.

[0091] Step 102: Count the da...

Embodiment 2

[0105] An Internet advertisement anti-cheating method disclosed in the embodiment of the present invention is introduced in detail.

[0106] refer to Figure 4 , shows a flow chart of an Internet advertisement anti-cheating method in an embodiment of the present invention.

[0107] Step 200, read each log data through the first single thread, and divide the log data.

[0108] Wherein, the log data may be text data.

[0109] Preferably, the splitting of the log data may be:

[0110] The text data is divided according to a pre-configured log format to obtain field values.

[0111]The log data can be text data line by line. To divide the log data is to divide the text data into many segments through delimiters, and each segment represents a specific meaning. For example, configure the split format of a log data as time|logType|adid|ip|cookie, and a log data is: 20130513080910show123456127.0.0.19dc92c0c6d0. After splitting this log data, you get: 20130513080910|show|123456|127...

Embodiment 3

[0159] An Internet advertisement anti-cheating system disclosed in the embodiment of the present invention is introduced in detail.

[0160] refer to Figure 5 , shows a structural diagram of an Internet advertisement anti-cheating system in an embodiment of the present invention.

[0161] Described a kind of Internet advertising anti-cheating system may include:

[0162] The first reading segmentation module 300 , the statistical module 302 , the second reading segmentation module 304 , the judging module 306 , and the marking module 308 .

[0163] The functions of each module and the relationship between each module are introduced in detail below.

[0164] The first reading and dividing module 300 is configured to read each log data through a first single thread, and divide each log data.

[0165] The statistical module 302 is configured to use the first multi-thread to count the data required by each predetermined cheating rule among the log data divided by the first sin...

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Abstract

The embodiment of the invention discloses an internet advertisement anti-spamming method and an internet advertisement anti-spamming system, so as to solve the problem that the statistical result of information, such as impressions or click rate of an internet advertisement is inaccurate caused by incapability of distinguishing spamming log data from non-spamming log data due to the fact that the spamming log data is mingled with all log data. The method comprises the steps of reading and partitioning various log data through a first single-thread; counting data required by various predetermined spamming rules in the log data partitioned by the first single-thread through a first multi-thread; reading and partitioning various log data through a second single-thread; judging whether the log data partitioned by the second single-thread is spamming log data or not through a second multi-thread according to the predetermined spamming rules and the data required by the predetermined spamming rules; and marking the log data partitioned by the second single-thread according to a judging result. The log data is only required to be counted for one time, so that the repeated counting of log data in the same dimensionality is avoided.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, in particular to an Internet advertisement anti-cheating method and system. Background technique [0002] With the vigorous development of the Internet, the number of Internet users in China continues to increase, and the value of Internet advertising has been recognized by more and more advertisers. However, unlike the traditional media industry, the Internet industry has higher technical thresholds and more complex data structures. Evaluation indicators have more dimensions and higher technical requirements for advertising. In order to increase the income of Internet advertisements, some media use various methods to cheat and maliciously increase the exposure or clicks of Internet advertisements, which will generate a lot of cheating log data. The cheating log data is mixed among all the log data, making the statistical results of information such as the display ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 元张毅罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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