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Method and system for determining pushing content

A technology for content and statistical results, applied in the field of determining the push content, can solve the problems of cumbersome operations and interference in the normal use of terminal-side equipment, and achieve the effect of good user experience

Inactive Publication Date: 2014-07-16
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since the user's interest will change over time, the information to be pushed determined by the user's subscription method does not match the user's current interest, resulting in pushing a lot of information that the user is not interested in. interference with the normal use of side equipment
At the same time, the method of allowing users to actively subscribe to push content also requires users to frequently modify the push content they subscribe to, which is cumbersome to operate

Method used

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  • Method and system for determining pushing content
  • Method and system for determining pushing content

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Embodiment Construction

[0071] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0072] Such as figure 1 As shown, a method for determining push content provided by an embodiment of the present invention is applied to a terminal-side device or a network-side device, and the method may include:

[0073] S100. Obtain the running state of each application running on the terminal-side device, wherein the running state includes: a foreground running state and a background running state;

[0074] When an application program is running in the fo...

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Abstract

The embodiment of the invention provides a method and system for determining pushing content. The pushing content can be determined according to an application program in a foreground running state in a terminal side device. The current interest of a user can be known in time according to the application program running in a foreground in the terminal side device, and therefore the pushing content better conform to the requirement of the user, and normal using for the terminal side device by the user cannot be interfered. Meanwhile, the user does not need to do operations such as initiative subscribing, and the user using feeling is good.

Description

technical field [0001] The invention relates to the technical field of information push, in particular to a method and system for determining push content. Background technique [0002] With the development of science and technology, various terminal-side devices have gradually entered people's lives. [0003] The network-side device sends a push message to the terminal-side device to let the user know more about the content that can be used or watched on the terminal-side device. Now the network-side device generally pushes through the way of user subscription: first, the network-side device provides various information that can be subscribed for the user to choose. In the terminal side equipment used. For example, if a user subscribes to a certain game, when the game is updated, the network-side device will push the message that the game is updated to the terminal-side device used by the user. [0004] However, since the user's interest will change over time, the inform...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04M1/725H04L12/58
Inventor 孟槟榔黄声声陈勇
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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