Mobile internet advertisement system and advertisement method

A mobile Internet and advertising technology, applied in marketing and other directions, can solve problems such as the application of geographical location information without fixed position display advertisements, and the establishment of fixed position display advertisements and mobile terminal advertising links, etc., to improve the conversion rate of advertisements and shorten the action. the effect of time

Inactive Publication Date: 2014-09-10
YUNRANG BEIJING INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] None of the existing mobile Internet advertising systems has established a connection between fixed-position display advertisements and mobile terminal advertisements, nor has the geographical location information of fixed-position display advertisements been applied to mobile terminal advertising systems

Method used

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  • Mobile internet advertisement system and advertisement method
  • Mobile internet advertisement system and advertisement method
  • Mobile internet advertisement system and advertisement method

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Embodiment Construction

[0024] In order to further explain the technical means and effects of the present invention to achieve the intended purpose of the invention, the specific implementation, steps, structure, The features and their effects are detailed.

[0025] In the present invention, a fixed-position display advertisement refers to an audio, video or print advertisement that is played at a certain geographic location. For example, common outdoor billboard advertisements, store terminal video advertisements, etc. But not limited to this. Mobile terminal advertisements refer to advertisements displayed on mobile terminal display devices, and the forms of advertisements can be pictures, text, animation or audio, etc.

[0026] see figure 1 Shown is a schematic block diagram of the first embodiment of the mobile Internet advertising system of the present invention. The mobile Internet advertisement system 2 of the first embodiment of the present invention includes: a receiving module 21 , a ma...

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Abstract

The invention relates to a mobile internet advertisement system and advertisement method. The advertisement system comprises: a receiving module, which is used for receiving an advertisement request with geographic position information; an advertisement index database, which stores a plurality of advertisement contents designating putting geographic positions; a matching module, which is used for searching an advertisement contact matching the geographic position information of the advertisement request in the advertisement index database; and a feedback module, which is used for feeding back the advertisement content searched by the matching module. The advertisement method includes: receiving an advertisement request with geographic position information; searching an advertisement contact matching the geographic position information of the advertisement request; and feeding back the searched advertisement content. According to the invention, an advertisement contact can be provided based on the geographic position information.

Description

technical field [0001] The invention relates to an advertising system and an advertising method, in particular to an advertising system and an advertising method utilizing geographical location information. Background technique [0002] Currently, fixed-position display advertisements, such as outdoor advertisements and building advertisements, can display specific advertisement content at specific locations. The background of the fixed position display advertising system can record the geographical location and content of each ad display. [0003] With the popularity of mobile terminals, such as smart phones and smart tablet computers, mobile terminals are also used to place advertisements, such as display advertisements in mobile applications, advertisements in mobile webpages, and the like. At the same time, the mobile terminal can obtain the current geographic location information of the terminal through the GPS module or base station information. And connect to the In...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor刘骏曲径项锟孙峥盛佳王亮李大海
OwnerYUNRANG BEIJING INFORMATION TECH