A method and device for displaying virtual gifts based on live broadcast

A virtual gift and gift technology, applied in the field of virtual gift display based on live broadcast, can solve the problems that the gift display does not provide effective value incentives, the gift display method and animation effect are single, and the interactive effect is weak, so as to increase the fun , intelligent interactive experience, and enhanced sense of participation

CN105897770BActive Publication Date: 2018-11-27WUHAN DOUYU NETWORK TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Publication Date
2018-11-27

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Abstract

The invention discloses a virtual gift display method and a virtual gift display device based on live broadcasting. The method comprises the steps of receiving virtual gift presentation instructions sent by a plurality of user terminals, wherein the virtual gift presentation instructions comprise presentation object information, picture information and value information of virtual gifts and the identity information of the user terminals; generating animations and display logics of the virtual gifts according to the virtual gift presentation instructions, wherein the display logics are the display sequence of the virtual gifts at a presentation object terminal; and according to the animations and the display logic, displaying the virtual gifts to the presentation object. The virtual gift display method and device based on live broadcasting implemented according to the invention provide a more intelligent algorithm for interactive design and interactive experience design laying emphasis on user experience, and can acquire beneficial effect on stimulating and enhancing interactivity and gift presentation in a live broadcasting platform.
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Description

technical field

[0001] The invention belongs to the field of interactive network video live broadcast on mobile terminals, and relates to a method and device for displaying virtual gifts based on live broadcast. Background technique

[0002] In common live webcast platforms, in order to increase the fun of the interaction between the anchor and users, and to encourage the anchor to produce more high-quality live video content, the virtual gift option is usually designed under the web page of the live video broadcast. Virtual gifts are linked to real currency and require users to recharge or complete tasks to obtain them. Users can obtain experience points by purchasing and giving gifts to anchors, and at the same time attract the attention of anchors to create opportunities for anchors to interact with themselves in a targeted manner. According to the popularity and the excitement of the live broadcast content, the host can obtain different types of virtual gifts from the nu...

Examples

Embodiment Construction

[0041] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific examples described here are only used to explain the present invention, not to limit the present invention. In addition, the technical features involved in the various embodiments of the present invention described below can be combined with each other as long as they do not constitute a conflict with each other.

[0042] This embodiment mainly involves the following subjects:

[0043] Application refers to the application running on the mobile terminal, through which the user can select a live broadcast channel and send a virtual gift to the anchor on the corresponding channel page

[0044] The live broadcast forms an anchor-to-user, user-to-user communication mode through real-time video

[0045] Initiato...