Click rate estimating method and device and electronic equipment

A click-through rate and preset technology, applied in the computer field, can solve problems such as low click-through rate accuracy and failure to consider differences in element exposure effectiveness, etc., to achieve an accurate click-through rate effect
CN106372249AActive Publication Date: 2017-02-01BEIJING SANKUAI ONLINE TECH CO LTD
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Patent Information

Authority / Receiving Office
CN ยท China
Patent Type
Applications(China)
Current Assignee / Owner
BEIJING SANKUAI ONLINE TECH CO LTD
Publication Date
2017-02-01

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Abstract

The invention provides a click rate estimating method, and belongs to the technical field of computers. The click rate estimating method comprises the following steps: setting a click label for an exposure log according to a click log; based on the click label of the exposure log and the contextual similarity of a page element, setting an exposure weight corresponding to the exposure log; according to the exposure log set with the exposure weight, performing click rate estimation. By the click rate estimating method, the problem of low accuracy caused by no consideration on difference between exposure effectiveness of the page element in different contexts during the click rate estimation in the prior art is solved. According to the scheme disclosed by the invention, by setting the exposure weight corresponding to the exposure log based on the click label of the exposure log and the recorded contextual similarity of the page element, and then by introducing the exposure weight during the click rate estimation, the estimated click rate is more accurate.
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Description

technical field

[0001] The present application relates to the field of computer technology, in particular to a click rate estimation method, device and electronic equipment. Background technique

[0002] With the development of the Internet and big data technology, more and more users obtain information through the Internet, for example, users browse information on website pages or application pages, users enter keywords to search, or users filter search results by setting search conditions range etc. Regardless of the application for obtaining information, after the background server receives a search request or a request from a user to open a certain page, it first performs a first round of simple sorting according to the search keywords or the preset sorting rules of the page, and recalls the qualified ones. TopK page elements to be displayed, such as search results and pushed information; then, the background server performs a second round of complex sorting, usually es...

Claims

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