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Click rate estimating method and device and electronic equipment

A click-through rate and preset technology, applied in the computer field, can solve problems such as low click-through rate accuracy and failure to consider differences in element exposure effectiveness, etc., to achieve an accurate click-through rate effect

Active Publication Date: 2017-02-01
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved in this application is: to provide a method for estimating the click-through rate, which solves the problem that when the click-through rate is estimated in the prior art, the difference in the exposure effectiveness of page elements under different contexts is not considered, which leads to the estimated click-through rate low accuracy problem

Method used

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  • Click rate estimating method and device and electronic equipment
  • Click rate estimating method and device and electronic equipment
  • Click rate estimating method and device and electronic equipment

Examples

Experimental program
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Effect test

Embodiment 1

[0026] A click-through rate estimation method disclosed in this application, such as figure 1 As shown, the method includes: step 100 to step 120.

[0027] Step 100, setting a click tag for the exposure log according to the click log, wherein the exposure log records information of page elements presented to the user.

[0028] In this embodiment, a page element is taken as an example of a search result to describe a specific scheme for estimating a click rate in detail.

[0029] When the server searches after accepting the keywords or filtering conditions entered by the user, it usually records the search results, records the search results presented to the user as exposure logs, and records the click behavior in the search results presented to the user as clicks log. Each search result displayed to the user is recorded as an exposure log, and the user's click behavior on each search result displayed to the user is recorded as a click log. In order to facilitate log managem...

Embodiment 2

[0041] A click-through rate estimation method disclosed in this application, such as figure 2 As shown, the method includes: Step 200 to Step 250.

[0042] In this embodiment, a page element is taken as an example of a search result to describe a specific scheme for estimating a click rate in detail.

[0043] Step 200, setting a click tag for the exposure log according to the click log, wherein the exposure log records information of page elements presented to the user.

[0044] Click tags are set for the exposure logs according to the click logs, where the exposure logs record the information of the page elements displayed to the user for specific implementation methods, refer to the relevant steps in Embodiment 1, which will not be repeated here.

[0045] Step 210, determining the similarity impact value of the exposure log.

[0046] The similarity influence value is used to represent the degree of influence of the page element recorded in the exposure log by the context ...

Embodiment 3

[0096] Correspondingly, the embodiment of the present application discloses a click rate estimation device, such as image 3 As shown, the device includes:

[0097] The log processing module 300 is configured to set a click tag for the exposure log according to the click log, wherein the exposure log records the information of the page elements presented to the user;

[0098] The exposure weight setting module 310 is used to set the exposure weight of the corresponding exposure log based on the click label of the exposure log and the context similarity of the page element;

[0099] The click-through rate estimation module 320 is configured to estimate the click-through rate according to the exposure logs with exposure weights set.

[0100] The click rate estimation device disclosed in the embodiment of the present application sets click tags for exposure logs according to the click logs, wherein the exposure logs record the information of page elements presented to users; for...

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Abstract

The invention provides a click rate estimating method, and belongs to the technical field of computers. The click rate estimating method comprises the following steps: setting a click label for an exposure log according to a click log; based on the click label of the exposure log and the contextual similarity of a page element, setting an exposure weight corresponding to the exposure log; according to the exposure log set with the exposure weight, performing click rate estimation. By the click rate estimating method, the problem of low accuracy caused by no consideration on difference between exposure effectiveness of the page element in different contexts during the click rate estimation in the prior art is solved. According to the scheme disclosed by the invention, by setting the exposure weight corresponding to the exposure log based on the click label of the exposure log and the recorded contextual similarity of the page element, and then by introducing the exposure weight during the click rate estimation, the estimated click rate is more accurate.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a click rate estimation method, device and electronic equipment. Background technique [0002] With the development of the Internet and big data technology, more and more users obtain information through the Internet, for example, users browse information on website pages or application pages, users enter keywords to search, or users filter search results by setting search conditions range etc. Regardless of the application for obtaining information, after the background server receives a search request or a request from a user to open a certain page, it first performs a first round of simple sorting according to the search keywords or the preset sorting rules of the page, and recalls the qualified ones. TopK page elements to be displayed, such as search results and pushed information; then, the background server performs a second round of complex sorting, usually es...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06K9/62G06Q30/02
CPCG06F16/955G06F16/9535G06Q30/0242G06F2216/03G06F18/22G06Q30/0247G06Q30/0254G06Q30/0277
Inventor 林玲钦
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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