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Method and device for estimating video click-through rate

A click-through rate and video technology, applied in the field of data processing, can solve problems such as inaccurate video click-through rate estimation results

Active Publication Date: 2021-12-24
FLYING FOX INFORMATION TECH TIANJIN CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a method and device for estimating video click-through rate, which can solve the problem of inaccurate video click-through rate estimation in the prior art due to the use of GBDT to extract user behavior characteristics

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  • Method and device for estimating video click-through rate
  • Method and device for estimating video click-through rate

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Embodiment Construction

[0074] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0075] The present invention provides a method and device for estimating video click-through rate, which can solve the problem in the prior art that the result of video click-through rate estimation is inaccurate due to the use of GBDT to extract user behavior features.

[0076] like figure 1 As shown, a flow chart of a method for estimating video click-through rate is disclosed for an embodiment of the present invention, and the method includes the following ...

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Abstract

The invention discloses a method and device for estimating the click-through rate of a video. When it is judged that the user operation satisfies the preset trigger condition for estimating the click-through rate, the user data of the user and the operation time of the user operation are collected; The user characteristics in the user data and the video characteristics of the video to be estimated are called, and the first video click rate estimation model is called to process the user characteristics, the video characteristics of the video to be estimated and the operation time to obtain The estimated result of the click-through rate of the video to be estimated. The present invention uses a video click-through rate estimation model constructed by means of deep learning to process feature data, and can make full use of non-continuous feature data to obtain accurate click-through rate estimation results.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method and device for estimating the click-through rate of a video. Background technique [0002] The click-through rate refers to the ratio of the number of times a certain content is clicked on a website page to the number of times it is displayed, which can reflect the degree of attention of a certain content on a web page. The higher the click-through rate, the higher the degree of attention. Video website managers often use the method of estimating the click-through rate to prioritize videos with higher click-through rates on the webpage, thereby increasing the real click-through rate of users. [0003] Currently, video click rate estimation methods on the market generally use a fusion model of GradientBoosting Decision Tree (GBDT) and logistic regression model (Logistic regression, LR) to estimate video click rate. However, with more and more data generated by user behavio...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/442H04N21/45
CPCH04N21/44204H04N21/44213H04N21/4532
Inventor 赵欣莅李修鹏田文宝王超赵东伟张志朋樊锐强刘庆标尹学正温连魁
Owner FLYING FOX INFORMATION TECH TIANJIN CO LTD
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