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Information searching method and device

An information search and search request technology, applied in information search devices and information search fields, can solve the problems that search engines cannot effectively identify swiping click behavior, affect the accuracy of search engine sorting, and affect user search experience, etc., to reduce detection The effect of correcting upgrade cost, improving modeling accuracy, and improving generalization ability

Active Publication Date: 2017-09-12
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] However, at present, this mechanism is not only gradually being used by cheating groups, but also its ranking effect is not high, which seriously affects the accuracy of search engine ranking
[0013] For example, in order to make their information rank higher, a small number of illegal manufacturers employ the method of hiring people to click on their information to increase the click-through rate of their information in a short period of time. Generally, search engines cannot effectively identify these click-on behaviors and list these clicks. The information is sorted first, but the information needed by the user may be sorted later, which affects the user's search experience

Method used

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  • Information searching method and device
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Embodiment Construction

[0073] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0074] Some current search engines use a logistic regression (LR, Logistic Regression) model to estimate the click-through rate of the information based on the click-through and exposure data of the information, and sort the information according to the estimated click-through rate from high to low.

[0075] Let y represent whether the historical user clicks after browsing the information, f represents the information feature, and w represents the feature weight. The LR model uses the maximum likelihood to solve the feature weight w. The optimization target relationship (such as the expression) is as follows:

[0076]

[0077] Among them, y k Indicates the standard target of information k, if sample k...

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Abstract

The embodiment of the application provides an information searching method and device. The method includes the steps that when a searching request of information is received, one piece or multiple pieces of candidate information is searched based on the searching request; the behavior confidence corresponding to user identification where operation is initially conducted on the candidate information is searched; one piece or multiple pieces of targeted candidate information is selected from the candidate information based on the behavior confidence; the targeted candidate information is returned. By means of the information searching method and device, the condition that revision and upgrade are correspondingly carried out with the behavior mode of a user changing is avoided, the recall and precision of cheating behavior detection are guaranteed, and the cost of revision and upgrade detection is greatly reduced; the generalization capability is improved, the limitation of current information is solved, and the recall of cheating behavior recognition is improved.

Description

technical field [0001] The present application relates to the field of computer processing technology, in particular to an information search method and an information search device. Background technique [0002] With the rapid development of the network, network information has increased dramatically. In order to find desired network information among massive network information, users usually use search engines to search. [0003] A search engine refers to a system that automatically collects information from the Internet, and after a certain arrangement, provides users with a query system, allowing users to find the desired results as quickly as possible, generally including two links: [0004] 1. Recall relevant information based on the search terms submitted by users and according to the principle of text matching. [0005] 2. According to historical user behavior data, estimate the click-through rate of the information under the search term, sort by the click-through...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 霍承富汤佳宇廖剑林锋
Owner ALIBABA GRP HLDG LTD
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