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Virtual content insertion system and method based on augmented reality

A virtual content and augmented reality technology, applied in selective content distribution, image data processing, instruments, etc., to solve problems such as limiting the scope of advertising audiences

Inactive Publication Date: 2017-10-10
ZHONGAN INFORMATION TECH SERVICES CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, if it is a physical billboard, it can only display a single advertisement content, which actually limits the audience range of the advertisement, especially in live broadcasts with a large number of viewers around the world. will be completely clueless

Method used

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  • Virtual content insertion system and method based on augmented reality
  • Virtual content insertion system and method based on augmented reality
  • Virtual content insertion system and method based on augmented reality

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Embodiment Construction

[0063] In the following, the augmented reality-based virtual content insertion system and method of the present invention will be further described in detail with reference to the drawings and specific embodiments of the specification, but the detailed description does not constitute a limitation to the present invention.

[0064] figure 1 The structure of the virtual content insertion system based on augmented reality of this embodiment is shown. figure 2 The setting scene and scope of the positioning mark of the virtual content insertion system based on augmented reality of this embodiment are shown. Figure 3-Figure 6 The graphic style of the positioning mark 1 of the virtual content insertion system based on augmented reality of this embodiment is shown. Figure 7 Indicates advertisement content 7.

[0065] Such as figure 1 Shown, combined with reference Figure 2-Figure 3 The virtual content insertion system based on augmented reality of this embodiment uses augmented reality t...

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Abstract

The invention discloses a virtual content insertion system based on augmented reality. The system comprises a positioning mark; a shooting apparatus which shoot a image in a physical area and captures the positioning mark; and a processing unit which calculates a projection matrix of the shooting apparatus and determines a scope of a display area on the basis of positioning mark information, and calculates a transformation matrix from pixel coordinates representing the scope of virtual content to be inserted to physical coordinates representing the scope of the display area. The processing unit performs three-dimensional transformation on the virtual content to be inserted by use of the transformation matrix and then transforms the virtual content subjected to the three-dimensional transformation again by use of the projection matrix so as to insert the transformed virtual content into the display area displayed by the image. The invention further correspondingly discloses a virtual content insertion method. According to the invention, the virtual content to be inserted can be displayed in real time in the scope of the display area of the corresponding physical area in the image in a mode of augmented reality such that non-invasive personalized live-broadcast advertisement insertion is realized.

Description

Technical field [0001] The present invention relates to a virtual content insertion system and method, in particular to a virtual content insertion system and method based on augmented reality. Background technique [0002] At present, more and more live broadcasts of events and performances are developing in the direction of globalization. NBA, Premier League and other events are broadcast to audiences all over the world. Therefore, the billboards in the stadium also have many international elements. However, if it is a physical billboard, it can only display a single advertisement content, which actually limits the audience of the advertisement. This is especially obvious in live broadcasts with a large number of viewers around the world. For example, viewers in the UK will see the Chinese billboard on the spot. Will be totally incomprehensible. [0003] In addition, in the current system, taking live events as an example, local content providers usually provide live video signa...

Claims

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Application Information

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IPC IPC(8): H04N21/2187H04N21/235H04N21/431H04N21/81G06Q30/02G06T19/00G06T19/20
CPCH04N21/2187G06Q30/0252G06T19/006G06T19/20H04N21/235H04N21/4314H04N21/812
Inventor 王恒
Owner ZHONGAN INFORMATION TECH SERVICES CO LTD
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