Similarity processing method and apparatus of advertisements

A processing method and a similarity technology, which are applied in the field of advertisement similarity processing methods and devices, and can solve problems such as inaccurate similarity of advertisements.

Active Publication Date: 2018-07-10
ALIBABA (CHINA) CO LTD
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0005] The present invention provides an advertisement similarity processing method and dev

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  • Similarity processing method and apparatus of advertisements
  • Similarity processing method and apparatus of advertisements
  • Similarity processing method and apparatus of advertisements

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Embodiment Construction

[0071] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0072] At first the terms involved in the present invention are explained:

[0073] Word Embedding: refers to the word embedding technology; specifically, the word is vectorized, and the abstraction of the entity becomes a mathematical description, which can be modeled and applied to many tasks, such as comparing the similarity between words , which can be determined directly by the c...

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Abstract

The invention provides a similarity processing method and apparatus of advertisements. The similarity processing method of advertisements includes the steps: acquiring an advertisement text set, wherein the advertisement text set includes the overall characteristic information of the advertisement text of a plurality of advertisements and the characteristic information of each word in the plurality of advertisements, and acquiring a user click set, wherein the user click set includes the characteristic information of a plurality of advertisements clicked by the user, and the plurality of advertisements includes a first advertisement and a second advertisement; according to the advertisement text set, determining the semantic similarity between the first advertisement and the second advertisement; according to the user click set, determining the click similarity between the first advertisement and the second advertisement; and according to the semantic similarity and the click similarity, determining the similarity information between the first advertisement and the second advertisement. The similarity processing method of advertisements can determine the similarity among all the advertisements so as to push the similar advertisement to the user when pushing the advertisements to the user.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method and device for processing advertisement similarity. Background technique [0002] With the development of media technology, more and more advertisements are applied to media technology. Advertisements are widely used as an important means of promoting products; when placing advertisements, it is necessary to consider the similarity between advertisements, so as to push advertisements of similar products to the user's terminal, thereby facilitating users to learn more product information. [0003] In the prior art, when analyzing the similarity between advertisements, it is generally to obtain the keyword information of the advertisements, and then determine whether the advertisements are similar according to the keyword information of the advertisements, and then push similar advertisements to suitable users group. [0004] However, in the prior art, due to the ...

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Application Information

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IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0254G06F18/22
Inventor 刘夏龙
Owner ALIBABA (CHINA) CO LTD
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