Advertisement expired release dynamic control method and system

A technology of dynamic control and advertising, which is applied in the field of advertisement placement and settlement of Internet online advertisements, can solve the problems of revenue loss of the advertising system, achieve the effect of good over-investment control and reduce the difficulty of implementation.

Inactive Publication Date: 2018-11-13
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] Embodiments of the present invention provide a dynamic control method and system for advertising overshooting to solve the problem of "overshooting" in the advertising system and avoid revenue loss to the advertising system

Method used

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  • Advertisement expired release dynamic control method and system
  • Advertisement expired release dynamic control method and system
  • Advertisement expired release dynamic control method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0061] The embodiment of the present invention provides a method for specifically solving the problem of overdelivery. By monitoring the account balance and delivery speed of the current advertisement, the advertising delivery speed is adjusted in real time, and different "personalized" treatments are performed for different advertisements. By adopting this technical solution, the single overinvestment amount can be reduced to a minimum while ensuring the profit of the current advertising system.

[0062] Such as figure 1 As shown, an embodiment of the present invention provides a dynamic control method for advertising over-investment, which includes:

[0063] Step 110: Obtain the delivery speed of the target advertisement in the current period and the delivery speed limit coefficient in the current period.

[0064] Specifically, the delivery speed of the target advertisement in the current period and the delivery speed limit coefficient in the current period can be obtained from th...

Embodiment 2

[0106] Such as Figure 5 As shown, the embodiment of the present invention provides a dynamic control system 200 for advertising overinvestment, which includes: an acquisition module 210 for acquiring the delivery speed of the target advertisement in the current period and the delivery speed limit coefficient in the current period; and a remaining delivery time calculation module 220, configured to obtain the remaining delivery time of the target advertisement according to the delivery speed of the current period and the delivery speed limit coefficient of the current period; the delivery speed limit coefficient determining module 230 is configured to obtain the remaining delivery time of the target advertisement Determine the delivery speed limit coefficient of the target advertisement in the next time period; the output module 240 is configured to output the delivery speed limit coefficient of the target advertisement in the next time period.

[0107] Further, the remaining deli...

Embodiment 3

[0118] The embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, any one of the above-mentioned dynamic control methods for advertising overcast is realized. The method includes:

[0119] Get the delivery speed of the target advertisement in the current period and the delivery speed limit coefficient in the current period;

[0120] Obtaining the remaining delivery time of the target advertisement according to the delivery speed of the current time period and the delivery speed limit coefficient of the current time period;

[0121] Determining the delivery speed limit coefficient of the target advertisement in the next period according to the remaining delivery time of the target advertisement;

[0122] Output the speed limit coefficient of the target advertisement in the next time period.

[0123] Optionally, the obtaining the remaining delivery time of the target advertis...

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Abstract

Embodiments of the invention provide an advertisement expired release dynamic control method and system. The method comprises the steps of obtaining a release speed of a target advertisement in a current time period and a release speed limit coefficient in the current time period; according to the release speed of the target advertisement in the current time period and the release speed limit coefficient in the current time period, obtaining the remaining release time of the target advertisement; determining a release speed limit coefficient of the target advertisement in the next time periodaccording to the remaining release time of the target advertisement; and outputting the release speed limit coefficient of the target advertisement in the next time period. According to the method andthe system, the optimization is performed for the problem of expired release; by utilizing a characteristic that the release speeds of different advertisements are different, dynamic speed control iscarried out, so that the personalization of speed control strategies is realized. While the personalized speed control is ensured, the effective time of the speed control strategies of all the advertisements is measured by the remaining release time in a unified mode, so that the implementation difficulty of the system is lowered.

Description

Technical field [0001] The invention relates to the field of advertisement placement and settlement of Internet online advertisements, in particular to a method and system for dynamic control of advertisement overinvestment. Background technique [0002] For high-concurrency advertising systems, if the advertiser's budget cannot be stopped in time, it will cause the advertising system to "over-deliver", that is, the advertisers are still performing "free" delivery even if they have no budget. . This will cause losses to the revenue of the advertising platform. In extreme cases, some advertisers continuously increase their budgets by small amounts, causing the advertising system to continuously produce "over-investment", thereby causing a greater loss of revenue to the advertising system. [0003] Overinvestment is essentially caused by the delay of the advertising system. When an advertisement reaches the budget limit, the settlement system must notify the delivery system. If th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0272
Inventor 刘清涛李铁牛王世涛
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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