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Method and device for determining click recommendation word, storage medium and electronic device

A recommended word and click technology, applied in the Internet field, can solve the problems of search and inability to accurately guide users, achieve good recommendation effect, improve user experience, and increase search rate.

Active Publication Date: 2019-03-29
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiment of the present invention proposes a method, device, storage medium and electronic device for determining click-to-recommended words to solve the following problems in the prior art: the existing click-to-recommended words are only recommended based on the content of the article title , there will be a large number of click recommendation words that are not related to the search term, and it is impossible to accurately guide users to further search for related content based on the click recommendation words

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  • Method and device for determining click recommendation word, storage medium and electronic device
  • Method and device for determining click recommendation word, storage medium and electronic device

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Embodiment Construction

[0018] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention more clear, the technical solutions of the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings of the embodiments of the present invention. Apparently, the described embodiments are some, not all, embodiments of the present invention. Based on the described embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0019] Unless otherwise defined, the technical terms or scientific terms used in the present invention shall have the usual meanings understood by those skilled in the art to which the present invention belongs. "First", "second" and similar words used in the present invention do not indicate any order, quantity or importance, but are only used to d...

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Abstract

The embodiment of the invention discloses a method and device for determining a click recommendation word, a storage medium and an electronic device. The method comprises the following steps: constructing a set of associated search terms of a predetermined search term according to historical behavior data of a predetermined number of users, wherein the associated search term is a search term having a predetermined correlation with the predetermined search term; In the case of performing a search operation based on a predetermined search term, determining a set of first click recommendations according to a title of a predetermined article clicked on a search result page; Determining a click recommendation word matching the set of associated search terms in the set of first click recommendations to generate a set of second click recommendation words; displaying a click recommendation word in a collection of second click recommendations at a predetermined position on a predetermined pageaccording to a predetermined display rule. The embodiment of the invention filters the existing click recommendation words through the collection of related search terms, thereby improving the user experience and the search rate.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a method, device, storage medium and electronic equipment for determining click-to-recommended words. Background technique [0002] When an existing user performs a search operation based on a certain search term, the search result page presents articles and other content found based on the search term. [0003] When a user clicks on an article, based on the title of the article clicked by the user, the click-recommended words recommended to the user are determined, and then more search operations are triggered through the recommended click-on recommended words. [0004] In the process of realizing the present invention, the inventor found that the existing technology has at least the following defects: the existing click-to-recommended words are only recommended based on the content of the article title, and there will be a large number of click-to-recommended words that are not rela...

Claims

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Application Information

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IPC IPC(8): G06F16/9535
Inventor 彭睿棋
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD
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