New and old customer judgment method and system based on time information, medium and terminal

Abstract

The invention provides a new and old customer judgment method and system based on time information, a medium and a terminal. The method comprises the following steps: collecting MAC address information of a customer mobile terminal starting a WiFi function within preset evaluation time and visiting time of a customer; acquiring historical MAC address information of all customer mobile terminals before the visit time and within a preset time period from the visit time; when the historical MAC address information contains the MAC address information, judging that the customer corresponding to the MAC address information is an old customer; and when the historical MAC address information does not contain the MAC address information, determining that the customer corresponding to the MAC address information is a new customer. By learning different behavior modes of customers, the customers are divided into old customers and new customers, and the problem that in the prior art, terminal owners judged to be the customers cannot be continuously distinguished so as to implement different marketing means according to different types of customers is solved.

Description

technical field [0001] The invention belongs to the technical field of shopping mall customer classification, and in particular relates to a method, system, medium and terminal for judging new and old customers based on time information. Background technique [0002] WiFi probe technology refers to the identification of smartphones or WiFi terminals (notebooks, tablets, etc.) that have turned on WiFi near the AP (Wireless Access Point) based on WiFi detection technology. The MAC information of the user's smart phone or WiFi terminal is obtained. At present, the WiFi probe technology of the shopping mall can automatically record the time when the customer who carries the smart phone or WiFi terminal and turns on the WiFi function of the smart phone or WiFi terminal enters the mall and the signal of the smart phone or WiFi terminal. Intensity, in the actual shopping mall customer analysis scenario, the basic data of the WiFi probe cannot identify whether the owner of the smart...

AI Technical Summary

Problems solved by technology

[0003] In view of the shortcomings of the prior art described above, the purpose of the present invention is to provide a method, system, medium and terminal for judging new and old customers based on time information. By learning different behavior patterns of customers, customers can be divided into regular customers and old customers. New customers, which solves the problem in the existing technology that it is impossible to continue to distinguish the terminal owners who have been determined as customers, so as to implement different marketing methods according to different types of customers

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