Marketing service management system

Abstract

The invention discloses a marketing service management system. The system comprises a service management system, and the service management system internally comprises system management and decision-making management which can be used for internal operation management; authority management, user management and remote shop management are included in the system management; the decision management system internally comprises sales indexes, operation indexes, inventory indexes and profit indexes, the service management system is connected with an offline store data system and an online platform data system, and the online platform comprises inventory management, regulation and control management, purchase management, online order and store management. According to the invention, an operation mode of traditional operation management is changed, online and offline management is carried out in a unified manner by using the system, a large amount of human resource cost can be saved, a managercan directly check real-time information of each shop through a mobile port, the expandability is strong, and new services can be carried at will.

Description

technical field [0001] The invention relates to the field of marketing management, in particular to a marketing service management system. Background technique [0002] As we all know, marketing management refers to the analysis, design, implementation and control of the marketing plan for the establishment, development and improvement of the exchange relationship with target customers in order to achieve business goals. Marketing management is a dynamic and systematic management process in which an enterprise plans and implements marketing concepts, formulates marketing mixes, and creates exchange opportunities to meet the needs of target customers and corporate interests. In order to pursue sustainable development and sustainable competitiveness, it is The delivery of this customer value must be effective and durable, that is, effective management of customer relationships, not just management of demand levels. The related corporate behavior and functions will help the co...

AI Technical Summary

Problems solved by technology

[0003] Most of the marketing management in the existing technology uses a large number of human resources for overall management, not only the work efficiency is low, the cost of use is too high, and it cannot meet the needs of the current operation and management. In the actual management process, the operation is difficult , there is a lack of a complete management system, and the online platform and the offline platform are managed separately, each store operates independently, and a reasonable chain operation cannot be carried out

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