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Short message marketing method and device

A technology of SMS and feature information, applied in the field of SMS marketing methods and devices, can solve problems such as low efficiency and unsatisfactory effects, and achieve the effects of improving accuracy, realizing precise marketing, and saving manpower

Active Publication Date: 2020-02-21
CHINA MOBILE GROUP ZHEJIANG +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The embodiment of the present invention provides a short message marketing method and device to solve the problems of low efficiency and unsatisfactory effects in marketing through short messages in the prior art

Method used

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  • Short message marketing method and device
  • Short message marketing method and device

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Embodiment Construction

[0024] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0025] Such as figure 1 As shown, it is a flow chart of the steps of the SMS marketing method in the embodiment of the present invention, and the method includes the following steps:

[0026] Step 101: Obtain feature information of multiple objects to be recommended.

[0027] In this step, specifically, the objects to be recommended may be commu...

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Abstract

The embodiment of the invention provides a short message marketing method and device. The method comprises the steps of obtaining feature information of a plurality of to-be-recommended objects; respectively inputting the feature information of the plurality of to-be-recommended objects into each preset recommendation model in a preset recommendation system to obtain a recommendation result whichis respectively output by each preset recommendation model and corresponds to a preset user; wherein the preset recommendation system comprises N preset recommendation models, and user information ofa preset user is stored in the preset recommendation system; obtaining a target recommendation object from the plurality of to-be-recommended objects according to recommendation results which are output by each preset recommendation model and correspond to a preset user; and sending the target recommendation object to a preset user through a short message. According to the embodiment of the invention, the short message marketing efficiency and accuracy are improved.

Description

technical field [0001] The embodiment of the present invention relates to the technical field of big data service support, and in particular to a short message marketing method and device. Background technique [0002] SMS marketing has always been one of the important marketing channels of major operators. From traditional phone bills, packages, and traffic products to various new expansion business products introduced later, such as audio-visual products, financial products, etc., they are all reached through SMS to varying degrees. user. [0003] At present, in the use of the SMS marketing system, marketing specialists and business experts mainly set marketing strategies manually, and obtain a list of marketing users for precise promotion. However, with the expansion of the external monetization business of operators, the following problems gradually appear in the existing SMS marketing process: [0004] First, the marketing efficiency is low. In the period when major ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06H04W4/14
CPCG06Q30/0631H04W4/14
Inventor 储晶星陈永刚张昭傅一平朱骏
Owner CHINA MOBILE GROUP ZHEJIANG
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