SMS marketing method and device

Abstract

Embodiments of the present invention provide a method and device for short message marketing, wherein the method includes: acquiring feature information of multiple objects to be recommended; inputting the feature information of the multiple objects to be recommended into each preset in the preset recommendation system, respectively. In the recommendation model, the recommendation results corresponding to the preset users output by each preset recommendation model are obtained; wherein, the preset recommendation system includes N preset recommendation models, and user information of the preset users is stored obtaining a target recommendation object from the plurality of objects to be recommended according to a recommendation result corresponding to a preset user outputted by each preset recommendation model; and sending the target recommendation object to the preset user through a short message. The embodiments of the present invention improve the efficiency and accuracy of short message marketing.

Description

technical field [0001] Embodiments of the present invention relate to the technical field of big data service support, and in particular, to a method and device for short message marketing. Background technique [0002] SMS marketing has always been one of the important marketing channels for major operators. From traditional phone bills, packages, and traffic products to various new expanded business products introduced later, such as audio-visual products, financial products, etc., they are all reached through SMS to varying degrees. user. [0003] At present, in the use of the SMS marketing system, marketing specialists and business experts manually set the marketing strategy and obtain a list of marketing users for precise promotion. However, with the expansion of the operator's external monetization business, the following problems have gradually emerged in the existing SMS marketing process: [0004] First, the marketing efficiency is low. In the period when major o...

AI Technical Summary

Problems solved by technology

[0006] The embodiment of the present invention provides a short message marketing method and device to solve the problems of low efficiency and unsatisfactory effects in marketing through short messages in the prior art

Images