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Commodity sales seasonality analysis method and device and electronic equipment

An analysis method and seasonal technology, applied in business, marketing, instruments, etc., can solve the problems of not dealing with promotional factors and not being able to objectively reflect consumers

Pending Publication Date: 2020-10-27
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The method of counting sales by season based on historical commodity sales data can reflect the seasonal regularity of commodity sales to a certain extent, but it has two deficiencies: First, because it needs to be based on historical sales data of commodities, it is relatively short for sales history Or new products on the shelves cannot predict the sales season; second, it is directly based on real sales data without dealing with the influence of promotional factors, which may lead to statistical results that cannot objectively reflect the needs of consumers

Method used

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  • Commodity sales seasonality analysis method and device and electronic equipment
  • Commodity sales seasonality analysis method and device and electronic equipment
  • Commodity sales seasonality analysis method and device and electronic equipment

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Embodiment Construction

[0052] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.

[0053] In the technical solution of the embodiment of the application, considering that the purchase behavior of the user on the e-commerce platform is affected by the product display information, the embodiment of the application combines the product information data perceived by the user on the e-commerce platform with the historical sales data of the produc...

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PUM

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Abstract

The embodiment of the invention discloses a commodity sales seasonal analysis method and device and electronic equipment. The method comprises the steps that the total daily sales volume and promotiondata of N commodities are acquired; determining the daily baseline sales volume of each commodity in the N commodities according to the total daily sales volume and promotion data of the N commodities; determining P seasonal factors of the N commodities according to the daily baseline sales volume of each commodity in the N commodities and the commodity information data, and determining a seasoncorresponding to each seasonal factor according to the sales volume of the full-volume commodity corresponding to each seasonal factor in each season; and for each commodity, determining the season corresponding to the seasonal factor matched with the commodity information data of the commodity as the sales season of the commodity. The sales seasonality of commodities which are short in sales history or newly put on shelves can be objectively predicted. Meanwhile, the demand degree of the consumer on the commodity in each season can be objectively and accurately reflected.

Description

technical field [0001] The embodiments of the present application relate to the technical field of sales, and in particular to a method, device and electronic equipment for analyzing seasonality of commodity sales. Background technique [0002] Seasonal commodities refer to commodities whose sales volume is significantly higher in a specific season or month, which reflects the seasonal law of consumer demand for the commodity. The research on the seasonality of commodity sales can grasp the seasons in which consumers' demand for a certain commodity is mainly concentrated, so as to guide the purchasing staff to control the purchase volume according to the season, so as to prevent the commodity from being unsalable or insufficient in supply, and at the same time guide the pricing of the commodity according to the season and promotions. [0003] The seasonality analysis of commodity sales, the main method currently used is to make statistics on the historical sales data of com...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/04
CPCG06Q30/0202G06Q10/04
Inventor 平霄霄
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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