Bank customer data processing method and device
A technology of customer data and processing methods, applied in the field of data analysis, can solve problems such as complex customer consumption behavior, poor classification accuracy and reliability, and achieve the effects of improving feature learning ability, improving accuracy and reliability, and cost efficiency
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Publication Date
- 2020-11-24
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Abstract
Description
technical field
[0001] The invention relates to the technical field of data analysis, in particular to a bank customer data processing method and device. Background technique
[0002] Commercial banks have a large number of customers, and different customers have huge differences in consumption habits, consumption behaviors, and consumption capabilities. In order to provide each customer with more targeted and personalized services, commercial banks need to conduct customer analysis based on customer behavior, value and other data. Classification and refined management.
[0003] With the increase in the number of commercial bank customers, customer consumption behavior is extremely complex, and the amount of data is increasing over time. The existing clustering algorithm or manual classification method can no longer meet the requirements of commercial banking for customer data classification results. , there is a problem of poor classification accuracy and reliability. [...
Examples
Embodiment Construction
[0018] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention more clear, the embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.
[0019] First of all, the nouns involved in the embodiments of this application are introduced:
[0020] lightgbm model: The lightgbm model is a gradient boosting framework proposed by Microsoft, using a tree-based learning algorithm. The model is fast, accurate and can handle large-scale data.
[0021] Customer group classification: Customer group classification refers to the behavior of classifying customers with similar behavior characteristics and value characteristics into the same group according to certain standards.
[0022] xgboost model: The xgboost model i...