Financial product marketing method and device

Abstract

The invention discloses a financial product marketing method and device, and relates to the technical field of mobile internet, and the method comprises the steps of determining a user of to-be-pushed financial product information, and retrieving a user financial portrait which is constructed according to the financial behavior data of the user in a 5G message platform; determining a target financial product pushed to the user according to the user financial portrait; obtaining target financial product information, wherein the target financial product information comprises texts, pictures, audios and videos and / or hyperlinks; sending a 5G message of the target financial product information to the user, where the 5G message is in butt joint with the financial system, and when the user triggers the financial system to log in, financial products are selected and bought through information interaction between the 5G message and the financial system. According to the invention, the characteristics of the message delivery group can be accurately identified, the marketing group range is expanded while a large amount of useless information is prevented from being brought to the user, and the popularization degree of financial management and marketing business is improved.

Description

technical field [0001] The invention relates to the field of mobile internet technology, in particular to a marketing method and device for wealth management products. Background technique [0002] This section is intended to provide a background or context to embodiments of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] The current wealth management product recommendation requires users to download the APP independently, and the user can only see relevant product marketing information after entering the wealth management page, which is based on the premise that the user has already generated the willingness to purchase wealth management products. For financial institutions, there are many types of financial APPs, uneven coverage, low public participation, a small range of product marketing groups, and a lack of marketing initiative, which is not conducive to the popularization an...

AI Technical Summary

Problems solved by technology

For financial institutions, there are many types of financial APPs, uneven coverage, low public participation, a small range of product marketing groups, and a lack of marketing initiative, which is not conducive to the popularization and promotion of financial marketing services

[0004] At present, there is also a solution to send marketing information through SMS, but due to the inability to accurately identify the characteristics of the message delivery group, the traditional marketing information based on the SMS bulk sending platform is not targeted, and it is easy to bring a lot of useless information to users, resulting in a bad experience.

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