Marketing platform management system for Internet promotion

Abstract

The invention discloses a marketing platform management system for Internet promotion, and relates to the technical field of marketing platform management.The marketing platform management system comprises a commodity information analysis module, a customer information analysis module, a promotion information analysis module and a sales information analysis module, environment protection information of all commodities is obtained by collecting commodity information of a target enterprise, and the environment protection information is analyzed by a client; obtaining each threat commodity of each commodity of the target enterprise through the environmental protection information of each commodity of other enterprises, obtaining a green platform according to the environmental protection browsing information of each promotion platform, and obtaining each preset promotion platform according to the promotion advertisement quantity, the effective customer quantity and the potential customer quantity of each threat commodity of the green platform; the promotion platform is selected for promotion according to the provided budget, then the promotion scheme is changed according to the sales volume of the promoted commodities, the promotion platform is selected according to the environmental protection feature information of the commodities, and the pertinence of promotion is enhanced.

Description

Technical Field

[0001] The present invention relates to the technical field of marketing platform management, and in particular to a marketing platform management system for Internet promotion. Background Art

[0002] With the popularization of the Internet and the development of e-commerce platforms, traditional sales models are gradually transforming to digitalization. Online sales platforms allow consumers to compare products intuitively, which increases market coverage and improves the sales potential of enterprises. At the same time, the concept of environmental protection has gradually become popular, and consumers hope to engage in green consumption through marketing platforms.

[0003] Prior art, such as the invention patent application with announcement number CN117235364A, discloses a marketing platform management system for Internet promotion, which relates to the field of Internet promotion technology, specifically a marketing platform management system for Internet promotion, including a marketing center, the output end of which is respectively connected to customer development management, customer management, promotion management, data analysis, order management and customer feedback; the output end of the promotion management is connected to a promotion platform, the output end of the promotion platform is divided into online channels and offline channels, the output ends of the online channels and offline channels are connected to customer management, and the output end of the offline channel is connected to customer feedback. The Internet promotion marketing platform management system can use the promotion platform to monitor the online browsing volume and transaction volume of the brand in real time, and rely on data analysis to count the real-time data of order management and customer feedback one by one, so as to judge the feasibility of the current marketing promotion method and make timely adjustments to the promotion method.

[0004] With respect to the above scheme, the applicant of the present invention has found that the above technology has at least the following technical problems: the above scheme only markets the goods, but does not market the goods according to the specific attributes of the goods, especially does not analyze the environmental protection data of the goods. The attribute analysis of the goods is too one-sided, which reduces the accuracy of Internet delivery. At the same time, the above invention only divides customers into old customers and new customers, and does not analyze the customers' purchase records and browsing records, and the selection of corresponding promotion is too one-sided. Summary of the invention

[0005] In view of the above-mentioned technical deficiencies, the purpose of the present invention is to provide a marketing platform management system for Internet promotion.

[0006] In order to solve the above technical problems, the present invention adopts the following technical solutions: The present invention provides a marketing platform management system for Internet promotion, including the following modules: a product information analysis module, which is used to analyze the product information of each product of a target enterprise in a database to obtain the environmental protection information of each product of the target enterprise, and analyze the environmental protection information of each product of other enterprises based on the environmental protection information of each product of other enterprises in the database to obtain the threatening products of each product of the target enterprise.

[0007] The customer information analysis module is used to collect the purchase information and browsing information of each customer, analyze the purchase information of each customer to obtain the effective customers of the target enterprise, and analyze the browsing information of each customer to obtain the potential customers of each product of the target enterprise.

[0008] The promotion information analysis module is used to analyze the environmental information browsing data of each promotion platform in the database, obtain each green platform, and obtain the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform according to the effective customers of the target enterprise and the potential customers of each commodity of the target enterprise. At the same time, according to the threat commodities of each commodity of the target enterprise, the promotion information of each green platform is collected, and the promotion information of each green platform is analyzed according to the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform to obtain the promotion index of each green platform of each commodity of the target enterprise, and then obtain each preset promotion platform of each commodity of the target enterprise, and generate the promotion plan of each commodity of the target enterprise according to the marketing data of each commodity of the target enterprise in the database.

[0009] The sales information analysis module is used to collect the sales information of each product of the target enterprise, and obtain the marketing change plan of the target enterprise by analyzing the sales information of each product of the target enterprise.

[0010] Preferably, the commodity information of each commodity of the target enterprise is analyzed, and the specific analysis process is as follows: the commodity information of each commodity of the target enterprise includes the production materials of each commodity of the target enterprise and the estimated carbon footprint of each commodity. If the production material of a certain commodity of the target enterprise is an environmentally friendly material, it indicates that the commodity is a green commodity. If the production material of a certain commodity of the target enterprise is not an environmentally friendly material, it indicates that the commodity is a non-green commodity. In this way, the green commodities and non-green commodities of the target enterprise are obtained. According to the carbon footprint of each commodity of the target enterprise, the carbon footprint of each green commodity and the carbon footprint of each non-green commodity are obtained, so as to obtain the environmental protection information of each commodity of the target enterprise.

[0011] Preferably, the promotion information of each green platform is analyzed, and the specific analysis process is as follows: the promotion information of each green platform includes the number of promotion advertisements of each commodity threatening the target enterprise of the green platform and the total amount of promotion advertisements of each green platform, and the number of promotion advertisements of each commodity threatening the target enterprise of each green platform, the total amount of promotion advertisements of each green platform, the number of effective customers of the target enterprise of each green platform and the number of potential customers of each commodity are substituted into the promotion index calculation formula The promotion index of green platform f of target enterprise product e is obtained , e is the product number of the target enterprise, , , f is the green platform number, , , , , and They are the number of promotional advertisements for the threat products of product e of the target enterprise of green platform f, the total amount of promotional advertisements of green platform f, the number of effective customers of the target enterprise of green platform f, and the number of potential customers of product e of the target enterprise of green platform f. and are the standard effective customer volume and standard potential customer volume of green platform f, respectively. , and They are the impact factor of promotional advertising, the impact factor of effective customer volume and the impact factor of potential customer volume. , , ,and , in this way, the promotion index of each green platform of each product of the target enterprise is obtained. If the promotion index of a green platform of a product of the target enterprise is greater than or equal to the preset promotion index, it indicates that the green platform is the preset promotion platform of the product of the target enterprise. The preset promotion platforms of each product of the target enterprise are summarized. If the number of effective customers of a preset promotion platform of a product of the target enterprise is greater than the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending new products. If the number of effective customers of a preset promotion platform of a product of the target enterprise is less than or equal to the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending promotions.

[0012] The beneficial effects of the present invention are as follows: 1. The present invention obtains the environmental protection information of each target enterprise's product by analyzing the product information of each product of the target enterprise, obtains the threatening products of each target enterprise's product based on the environmental protection information of products of other enterprises, obtains the green platform based on the browsing data of each promotion platform, and then makes promotion selection through the promotion data of each threatening product of each green platform, conducts environmental protection promotion on the green platform by analyzing the environmental protection information of each product, and pushes the environmental protection products to the platform with environmental protection atmosphere in a targeted manner for promotion, thereby improving the efficiency of green promotion.

[0013] 2. The present invention divides customers into effective customers and potential customers by analyzing their browsing data and purchasing data. Different promotion plans are selected according to the number of effective customers and potential customers on each platform, which can accelerate the conversion of potential customers into effective customers, reduce the loss of effective customers, and increase marketing effects. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0015] Figure 1 It is a schematic diagram of the system structure connection of the present invention. DETAILED DESCRIPTION

[0016] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0017] Embodiments of the present invention Figure 1 As shown, a marketing platform management system for Internet promotion includes the following modules: a product information analysis module, a customer information analysis module, a promotion information analysis module and a sales information analysis module.

[0018] The customer information analysis module is connected to the commodity information analysis module and the promotion information analysis module respectively, and the sales information analysis module is connected to the promotion information analysis module.

[0019] The commodity information analysis module is used to analyze the commodity information of each commodity of the target enterprise in the database to obtain the environmental protection information of each commodity of the target enterprise. According to the environmental protection information of each commodity of other enterprises in the database, the environmental protection information of each commodity of other enterprises is analyzed to obtain the threat commodities of each commodity of the target enterprise.

[0020] In a specific embodiment, the commodity information of each type of commodity of the target enterprise is analyzed, and the specific analysis process is as follows: the commodity information of each type of commodity of the target enterprise includes the production materials of each commodity of the target enterprise and the estimated carbon footprint of each commodity. If the production material of a certain commodity of the target enterprise is an environmentally friendly material, it indicates that the commodity is a green commodity. If the production material of a certain commodity of the target enterprise is not an environmentally friendly material, it indicates that the commodity is a non-green commodity. In this way, the green commodities and non-green commodities of the target enterprise are obtained. According to the carbon footprint of each commodity of the target enterprise, the carbon footprint of each green commodity and the carbon footprint of each non-green commodity are obtained, so as to obtain the environmental protection information of each type of commodity of the target enterprise.

[0021] It should be noted that the carbon footprint of a product is the sum of the carbon emissions generated by the production, use and recycling of the product.

[0022] In a specific embodiment, the environmental information of each product of other enterprises is analyzed, and the specific analysis process is as follows: the environmental information of each product of other enterprises includes the production materials and carbon footprints of each product of other enterprises. According to the types of green products of the target enterprise in the database, each product of each green product type of other enterprises is obtained, which is recorded as each competing product of each green product. If the production material of a competing product of a green product is an environmentally friendly material and the carbon footprint of the competing product of the green product is less than or equal to the carbon footprint of the green product, it indicates that the competing product of the green product is a threatening product of the green product, thereby obtaining each green product. According to the types of non-green products of the target enterprise in the database, the products of each type of non-green products of other enterprises are obtained, which are recorded as the competing products of each non-green product. If the production material of a competing product of a green product is an environmentally friendly material or the carbon footprint of the competing product of the non-green product is less than or equal to the carbon footprint of the non-green product, it indicates that the competing product of the non-green product is a threat product of the non-green product. In this way, the threat products of each non-green product are obtained, and the threat products of each green product and the threat products of each non-green product are summarized to obtain the threat products of each product of the target enterprise.

[0023] The customer information analysis module is used to collect the purchase information and browsing information of each customer, analyze the purchase information of each customer to obtain the effective customers of the target enterprise, and analyze the browsing information of each customer to obtain the potential customers of each product of the target enterprise.

[0024] In a specific embodiment, the purchase information of each customer is analyzed, and the specific analysis process is as follows: the browsing information of each customer includes the number of purchases of the target enterprise's products by each customer and the frequency of repeated purchases of the target enterprise. If the number of purchases of the target enterprise's products by a customer is greater than the preset standard product purchase number and the purchase frequency of the customer is greater than the preset standard purchase frequency, it indicates that the customer is a valid customer of the enterprise.

[0025] In a specific embodiment, the browsing information of each customer is analyzed, and the specific analysis process is as follows: the browsing information of each customer includes the number of keyword searches for each type of product by each customer and the number of page views related to each type of product by each customer, and is substituted into the purchase expectation index calculation formula In the example above, we get the purchase expectation index of customer a for product b. , a is the customer number, , , b is the product category number, , , and They are the number of keyword searches for customer a and product b and the number of page views for customer a and product b, respectively. and They are the number of standard keyword searches and the number of standard page views. and They are the weight factors of keyword search and page views respectively. , ,and , in this way, we can obtain the purchase expectation index of each product of each customer's target enterprise. If the purchase expectation index of a certain type of product of a customer's target enterprise is greater than the standard purchase expectation index, it indicates that the customer is a potential customer of the product of the target enterprise.

[0026] It should be noted that , , j and k are the average keyword search times and average page views for a single purchase of a product.

[0027] The promotion information analysis module is used to analyze the environmental information browsing data of each promotion platform in the database, obtain each green platform, and obtain the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform according to the effective customers of the target enterprise and the potential customers of each commodity of the target enterprise. At the same time, according to the threat commodities of each commodity of the target enterprise, the promotion information of each green platform is collected, and the promotion information of each green platform is analyzed according to the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform to obtain the promotion index of each green platform of each commodity of the target enterprise, and then obtain each preset promotion platform of each commodity of the target enterprise, and generate the promotion plan of each commodity of the target enterprise according to the marketing data of each commodity of the target enterprise in the database.

[0028] In a specific embodiment, the browsing data of each promotion platform in the database is analyzed. The specific analysis process is as follows: the browsing data of each promotion platform is obtained from the database. The browsing records of each promotion platform include the number of browsing times of the environmental protection interface of each platform customer and the browsing time of the environmental protection interface of each platform, and the environmental protection index calculation formula is substituted The environmental protection index of the promotion platform c is obtained , c is the promotion platform number, , , and are the number of views and browsing duration of the customer environmental protection interface of promotion platform c, and Standard browsing times and standard browsing duration, respectively. and are the weight factors of the number of views and the browsing time, respectively. , ,and , in order to obtain the environmental protection index of each promotion platform. If the environmental protection index of a promotion platform is greater than the preset standard environmental protection index, it means that the promotion platform is a green platform. In this way, each green platform is obtained, the customer attributes of each green platform are queried from the database, and the number of potential customers of each green platform is obtained by statistics.

[0029] In a specific embodiment, the promotion information of each green platform is analyzed, and the specific analysis process is as follows: The promotion information of each green platform includes the number of promotion advertisements of each commodity threatening the target enterprise of the green platform and the total amount of promotion advertisements of each green platform. The number of promotion advertisements of each commodity threatening the target enterprise of each green platform, the total amount of promotion advertisements of each green platform, the number of effective customers of the target enterprise of each green platform and the number of potential customers of each commodity are substituted into the promotion index calculation formula. The promotion index of green platform f of target enterprise product e is obtained , e is the product number of the target enterprise, , , f is the green platform number, , , , , and They are the number of promotional advertisements for the threat products of product e of the target enterprise of green platform f, the total amount of promotional advertisements of green platform f, the number of effective customers of the target enterprise of green platform f, and the number of potential customers of product e of the target enterprise of green platform f. and are the standard effective customer volume and standard potential customer volume of green platform f, respectively. , and They are the impact factor of promotional advertising, the impact factor of effective customer volume and the impact factor of potential customer volume. , , ,and , in this way, the promotion index of each green platform of each product of the target enterprise is obtained. If the promotion index of a green platform of a product of the target enterprise is greater than or equal to the preset promotion index, it indicates that the green platform is the preset promotion platform of the product of the target enterprise. The preset promotion platforms of each product of the target enterprise are summarized. If the number of effective customers of a preset promotion platform of a product of the target enterprise is greater than the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending new products. If the number of effective customers of a preset promotion platform of a product of the target enterprise is less than or equal to the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending promotions.

[0030] It should be noted that , , , r is the number of customers affected by the average number of advertising pushes per time, s is the average number of effective customers for a single purchase, and t is the average number of potential customers for a single purchase.

[0031] In a specific embodiment, the promotion plan for each product of the target enterprise is generated, and the specific generation result is as follows: the marketing data of each product of the target enterprise includes the marketing amount of each product of the target enterprise, the marketing price of each promotion platform, the required number of marketing people for each product of the target enterprise and the active number of people on each promotion platform; according to each preset promotion platform of each product of the target enterprise, the marketing price and the active number of people on each preset promotion platform are obtained; the preset promotion platforms of each product of the target enterprise are combined to obtain the preset promotion plan for each product of the target enterprise, thereby obtaining each preset promotion plan for each product of the target enterprise; the marketing prices of each preset promotion platform of each preset promotion plan of each product of the target enterprise are added to obtain the expenditure amount of each preset promotion plan of each product of the target enterprise; the active number of each preset promotion platform of each preset promotion plan of each product of the target enterprise is added to obtain the expected number of people affected by each preset promotion plan of each product of the target enterprise; when the expenditure amount of each preset promotion plan of a product of the target enterprise is less than the marketing amount of the product, the preset promotion plan with the maximum expected number of people affected is selected to obtain the promotion plan for each product of the target enterprise.

[0032] The sales information analysis module is used to collect the sales information of each product of the target enterprise, and obtain the marketing change plan of the target enterprise by analyzing the sales information of each product of the target enterprise.

[0033] In a specific embodiment, the sales information analysis of each commodity of the target enterprise is specifically analyzed as follows: the commodity sales data includes the sales quantity of each commodity of the target enterprise before promotion, the current sales quantity of each commodity of the target enterprise and the current sales quantity of each promotion platform channel. The sales quantity of each commodity of the target enterprise is substituted into the sales growth rate. In the calculation formula, the sales growth rate of the target enterprise's product e is obtained , and They are respectively the sales volume of the target enterprise's product e before promotion in the past and the current sales volume of the target enterprise's product e. If the sales growth rate of a product is less than the preset growth rate, it indicates that the promotion plan of the product is a low-efficiency promotion plan. If the sales volume of a promotion platform channel of the product is less than the preset channel sales volume of the promotion platform, the future promotion investment funds of the promotion platform will be reduced. If the sales volume of a green platform channel of the product is greater than the preset channel sales volume of the promotion platform, the future promotion investment funds of the promotion platform will be increased, so as to obtain the marketing change plan of the target enterprise.

[0034] The above contents are merely examples and explanations of the concept of the present invention. Those skilled in the art may make various modifications or additions to the specific embodiments described or replace them in a similar manner. As long as they do not deviate from the concept of the invention or exceed the scope defined in this specification, they shall all fall within the protection scope of the present invention.

Claims

1. A marketing platform management system for Internet promotion, characterized in that: Includes the following modules: The commodity information analysis module is used to analyze the commodity information of each commodity of the target enterprise in the database, obtain the environmental protection information of each commodity of the target enterprise, and analyze the environmental protection information of each commodity of other enterprises according to the environmental protection information of each commodity of other enterprises in the database to obtain the threat commodities of each commodity of the target enterprise; The customer information analysis module is used to collect the purchase information and browsing information of each customer, analyze the purchase information of each customer to obtain the effective customers of the target enterprise, and analyze the browsing information of each customer to obtain the potential customers of each product of the target enterprise; The promotion information analysis module is used to analyze the environmental information browsing data of each promotion platform in the database, obtain each green platform, and obtain the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform according to the effective customers of the target enterprise and the potential customers of each commodity of the target enterprise. At the same time, according to the threat commodities of each commodity of the target enterprise, the promotion information of each green platform is collected, and according to the effective customer volume of the target enterprise and the potential customer volume of each commodity of each green platform, the promotion information of each green platform is analyzed to obtain the promotion index of each green platform of each commodity of the target enterprise, and then obtain each preset promotion platform of each commodity of the target enterprise, and generate the promotion plan of each commodity of the target enterprise according to the marketing data of each commodity of the target enterprise in the database; The sales information analysis module is used to collect the sales information of each product of the target enterprise, and obtain the marketing change plan of the target enterprise by analyzing the sales information of each product of the target enterprise.

2. The Internet marketing platform management system according to claim 1, characterized in that: The commodity information of various commodities of the target enterprise is analyzed, and the specific analysis process is as follows: The commodity information of each commodity of the target enterprise includes the production materials of each commodity of the target enterprise and the estimated carbon footprint of each commodity. If the production material of a certain commodity of the target enterprise is an environmentally friendly material, it means that the commodity is a green commodity. If the production material of a certain commodity of the target enterprise is not an environmentally friendly material, it means that the commodity is a non-green commodity. In this way, the green commodities and non-green commodities of the target enterprise are obtained. According to the carbon footprint of each commodity of the target enterprise, the carbon footprint of each green commodity and the carbon footprint of each non-green commodity are obtained, so as to obtain the environmental protection information of each commodity of the target enterprise.

3. A marketing platform management system for Internet promotion according to claim 2, characterized in that: The environmental protection information of each product of other companies is analyzed. The specific analysis process is as follows: The environmental protection information of each product of other enterprises includes the production materials and carbon footprint of each product of other enterprises. According to the types of green products of the target enterprise in the database, each product of each green product type of other enterprises is obtained, which is recorded as each competing product of each green product. If the production material of a competing product of a green product is an environmentally friendly material and the carbon footprint of the competing product of the green product is less than or equal to the carbon footprint of the green product, it indicates that the competing product of the green product is a threatening product of the green product, thereby obtaining each threatening product of each green product. According to the types of non-green products of the target enterprise in the database, each product of each non-green product type of other enterprises is obtained, which is recorded as each competing product of each non-green product. If the production material of a competing product of a green product is an environmentally friendly material or the carbon footprint of the competing product of the non-green product is less than or equal to the carbon footprint of the non-green product, it indicates that the competing product of the non-green product is a threatening product of the non-green product, thereby obtaining each threatening product of each non-green product. The threatening products of each green product and the threatening products of each non-green product are summarized to obtain the threatening products of each product of the target enterprise.

4. The Internet marketing platform management system according to claim 1, characterized in that: The purchase information of each customer is analyzed, and the specific analysis process is as follows: The browsing information of each customer includes the number of times each customer purchases the target enterprise's products and the frequency of repeated purchases of the target enterprise. If the number of times a customer purchases the target enterprise's products is greater than the preset standard product purchase number and the customer's purchase frequency is greater than the preset standard purchase frequency, it indicates that the customer is a valid customer of the enterprise.

5. The Internet marketing platform management system according to claim 1, characterized in that: The browsing information of each customer is analyzed, and the specific analysis process is as follows: Each customer's browsing information includes the number of keyword searches for each type of product by each customer and the number of page views for each type of product by each customer, which are substituted into the purchase expectation index calculation formula. In the example above, we get the purchase expectation index of customer a for product b. , a is the customer number, , , b is the product category number, , , and They are the number of keyword searches for customer a and product b and the number of page views for customer a and product b, respectively. and They are the number of standard keyword searches and the number of standard page views. and They are the weight factors of keyword search and page views respectively. , ,and , in order to obtain the purchase expectation index of each customer's target enterprise for each product. If the purchase expectation index of a customer's target enterprise for a certain type of product is greater than the standard purchase expectation index, it indicates that the customer is a potential customer of the target enterprise for the product, in order to obtain the potential customers of the target enterprise for the product.

6. The Internet marketing platform management system according to claim 1, characterized in that: The browsing data of each promotion platform in the database is analyzed, and the specific analysis process is as follows: Obtain browsing data of each promotion platform from the database. The browsing data of each promotion platform includes the number of browsing times of each platform's customer environmental protection interface and the browsing time of each platform's environmental protection interface, and substitute it into the environmental protection index calculation formula The environmental protection index of the promotion platform c is obtained , c is the promotion platform number, , , and are the number of views and browsing duration of the customer environmental protection interface of promotion platform c, and Standard browsing times and standard browsing duration, respectively. and are the weight factors of the number of views and the browsing time, respectively. , ,and , in order to obtain the environmental protection index of each promotion platform. If the environmental protection index of a promotion platform is greater than the preset standard environmental protection index, it means that the promotion platform is a green platform. In this way, each green platform is obtained, the customer attributes of each green platform are queried from the database, and the number of potential customers of each green platform is obtained by statistics.

7. The Internet marketing platform management system according to claim 1, characterized in that: The promotion information of each green platform is analyzed, and the specific analysis process is as follows: The promotion information of each green platform includes the number of promotion advertisements of each commodity threatening the target enterprise of each green platform and the total amount of promotion advertisements of each green platform. The number of promotion advertisements of each commodity threatening the target enterprise of each green platform, the total amount of promotion advertisements of each green platform, the number of effective customers of the target enterprise of each green platform and the number of potential customers of each commodity are substituted into the promotion index calculation formula. The promotion index of green platform f of target enterprise product e is obtained , e is the product number of the target enterprise, , , f is the green platform number, , , , , and They are the number of promotional advertisements for the threat products of product e of the target enterprise of green platform f, the total amount of promotional advertisements of green platform f, the number of effective customers of the target enterprise of green platform f, and the number of potential customers of product e of the target enterprise of green platform f. and are the standard effective customer volume and standard potential customer volume of green platform f, respectively. , and They are the influencing factors of the number of promotional advertisements, the influencing factors of the number of effective customers and the influencing factors of the number of potential customers. , , ,and , in this way, the promotion index of each green platform of each product of the target enterprise is obtained. If the promotion index of a green platform of a product of the target enterprise is greater than or equal to the preset promotion index, it indicates that the green platform is the preset promotion platform of the product of the target enterprise. The preset promotion platforms of each product of the target enterprise are summarized. If the number of effective customers of a preset promotion platform of a product of the target enterprise is greater than the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending new products. If the number of effective customers of a preset promotion platform of a product of the target enterprise is less than or equal to the number of potential customers, the promotional copy of the preset promotion platform is mainly based on recommending promotions.

8. The Internet marketing platform management system according to claim 7, characterized in that: The specific results of generating the promotion plan for each product of the target enterprise are as follows: The marketing data of each product of the target enterprise includes the marketing amount of each product of the target enterprise, the marketing price of each promotion platform, the required number of marketing personnel for each product of the target enterprise and the active number of personnel on each promotion platform; according to each preset promotion platform of each product of the target enterprise, the marketing price and the active number of personnel for each preset promotion platform are obtained; the preset promotion platforms of each product of the target enterprise are combined to obtain the preset promotion plan of each product of the target enterprise, thereby obtaining the preset promotion plan of each product of the target enterprise; the marketing prices of each preset promotion platform of each preset promotion plan of each product of the target enterprise are added to obtain the expenditure amount of each preset promotion plan of each product of the target enterprise; the active number of each preset promotion platform of each preset promotion plan of each product of the target enterprise is added to obtain the expected number of affected people of each preset promotion plan of each product of the target enterprise; when the expenditure amount of each preset promotion plan of a product of the target enterprise is less than the marketing amount of the product, the preset promotion plan with the maximum expected number of affected people is selected to obtain the promotion plan of each product of the target enterprise.

9. The Internet marketing platform management system according to claim 1, characterized in that: The sales information analysis of each product of the target enterprise is as follows: The product sales data includes the sales volume of each product of the target enterprise before promotion, the current sales volume of each product of the target enterprise, and the current sales volume of each promotion platform channel. The sales volume of each product of the target enterprise is substituted into the sales growth rate. In the calculation formula, the sales growth rate of the target enterprise's product e is obtained , and They are respectively the sales volume of the target enterprise's product e before promotion in the past and the current sales volume of the target enterprise's product e. If the sales growth rate of a product is less than the preset growth rate, it indicates that the promotion plan of the product is a low-efficiency promotion plan. If the sales volume of a promotion platform channel of the product is less than the preset channel sales volume of the promotion platform, the future promotion investment funds of the promotion platform will be reduced. If the sales volume of a green platform channel of the product is greater than the preset channel sales volume of the promotion platform, the future promotion investment funds of the promotion platform will be increased, so as to obtain the marketing change plan of the target enterprise.

10. The Internet marketing platform management system according to claim 1, characterized in that: It includes a database for storing product information of each product of the target enterprise, environmental protection information of target type products of each enterprise, environmental protection information browsing data of each promotion platform and marketing data of each product of the target enterprise.

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