Information display method and information display screen system

Abstract

The invention relates to an information display method and an information display screen system.The method comprises the following steps that a first interface is displayed on a price tag screen, price tag information of a current commodity is displayed on the first interface, and the price tag information comprises the name and price of the current commodity; after the first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertisement picture is displayed on the second interface in a full screen mode; and after a second preset time, jumping from the second interface to a third interface on the price tag screen, the third interface comprising an advertisement area and a price tag area, and the advertisement area displaying a second advertisement picture associated with the first advertisement picture. In the information display process of the electronic price tag information, the information of the advertising product is displayed by the master screen, so that the information of more advertising products can be displayed, the advertising effect is improved, and meanwhile, the use value of the electronic price tag is improved.

Description

Technical Field

[0001] The present application relates to the technical field of electronic price tags, and in particular to an information display method and an information display screen system. Background Art

[0002] Electronic price tags, also called electronic shelf labels (ESL), are electronic display devices with information receiving and sending functions. They are mainly used in supermarkets, convenience stores, pharmacies, etc. Electronic labels that display price information. They are placed on shelves and can replace traditional paper price tags. Each electronic shelf label is connected to the computer database of the mall through a wired or wireless network, and the latest product information is displayed on the screen of the electronic shelf label.

[0003] However, although existing electronic price tags can also play advertising information while displaying the actual price of goods, existing electronic price tags usually divide the advertising area in the screen area to display advertising information, and the main content played is still the price information of the goods being sold. This advertising method results in limited product information being promoted and poor advertising effect. Summary of the invention

[0004] In view of the above problems, the present application provides an information display method and an information display screen system to solve the problem that the existing electronic price tags divide the screen into small areas to play advertising information, resulting in limited displayed advertising information and poor advertising effect.

[0005] To achieve the above object, the inventor provides an information display method, comprising the following steps:

[0006] Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0007] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0008] After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0009] In some embodiments, the method of displaying the first advertisement image on the second interface comprises the following steps:

[0010] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0011] In some embodiments, the following steps are also included:

[0012] When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

[0013] In some embodiments, the following steps are also included:

[0014] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination;

[0015] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0016] In some embodiments, the price tag information also includes a traceability QR code for the current product.

[0017] Another technical solution is provided, an information display screen system, comprising:

[0018] An electronic price tag, the electronic price tag comprising a price tag screen and a processor, the processor being connected to the price tag screen, and the processor being used for;

[0019] Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0020] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0021] After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0022] In some embodiments, the processor is further configured to:

[0023] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0024] In some embodiments, the electronic price tag further includes:

[0025] a speaker connected to the processor;

[0026] The processor is also used to play a prompt sound through the speaker when jumping from the first interface to the second interface on the price tag screen.

[0027] In some embodiments, further comprising a server;

[0028] The server is used for:

[0029] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination;

[0030] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0031] According to the delivery strategy, the screen-dominating combination is sent to the corresponding electronic price tag.

[0032] In some embodiments, the price tag information also includes a traceability QR code for the current product.

[0033] Different from the prior art, the above technical solution, in the process of information display, the electronic price tag displays a first interface on the price tag screen, and displays the price tag information of the current product, such as the price and product name, etc. through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. The second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0034] The above-mentioned records related to the invention content are only an overview of the technical solution of the present application. In order to enable ordinary technicians in the field to more clearly understand the technical solution of the present application, and then implement it according to the text of the specification and the contents recorded in the drawings, and to make the above-mentioned purpose and other purposes, features and advantages of the present application easier to understand, the following is an explanation in combination with the specific implementation mode and drawings of the present application. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] The drawings are only used to illustrate the principles, implementation methods, applications, characteristics and effects of the specific embodiments of the present application and other related contents, and shall not be considered as limitations of the present application.

[0036] In the drawings of the specification:

[0037] Figure 1 A schematic diagram of a flow chart of the information display method described in the implementation method;

[0038] Figure 2 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0039] Figure 3 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0040] Figure 4 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0041] Figure 5 A structural schematic diagram of the information display screen system described in a specific implementation method.

[0042] The reference numerals in the above drawings are described as follows:

[0043] 210. Electronic price tags

[0044] 211. Price tag screen,

[0045] 212. Processor,

[0046] 213. Speaker,

[0047] 220. Server. DETAILED DESCRIPTION

[0048] In order to explain in detail the possible application scenarios, technical principles, specific schemes that can be implemented, and the purposes and effects that can be achieved, the following is a detailed description of the specific embodiments listed in conjunction with the accompanying drawings. The embodiments described herein are only used to more clearly illustrate the technical solutions of the present application, and are therefore only used as examples, and cannot be used to limit the scope of protection of the present application.

[0049] Reference to "embodiment" herein means that the specific features, structures or characteristics described in conjunction with the embodiment may be included in at least one embodiment of the present application. The term "embodiment" appearing in various places in the specification does not necessarily refer to the same embodiment, nor does it particularly limit its independence or association with other embodiments. In principle, in the present application, as long as there is no technical contradiction or conflict, the various technical features mentioned in the embodiments can be combined in any way to form a corresponding implementable technical solution.

[0050] Unless otherwise defined, the technical terms used in this document have the same meanings as those generally understood by those skilled in the art to which this application belongs; the use of relevant terms in this document is only for describing specific embodiments and is not intended to limit this application.

[0051] In the description of this application, the term "and / or" is an expression used to describe the logical relationship between objects, indicating that three relationships may exist, for example, A and / or B, which means: A exists, B exists, and A and B exist at the same time. In addition, the character " / " in this article generally indicates that the objects before and after are in an "or" logical relationship.

[0052] In the present application, terms such as “first” and “second” are merely used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship of quantity, priority or sequence between these entities or operations.

[0053] Without further limitations, in this application, the words "include", "comprises", "has" or other similar expressions used in the sentences are intended to cover non-exclusive inclusion. These expressions do not exclude the presence of additional elements in the process, method or product including the elements, so that the process, method or product including a series of elements may include not only those limited elements, but also other elements not explicitly listed, or also include elements inherent to such process, method or product.

[0054] Similar to the understanding in the Examination Guidelines, in this application, expressions such as "greater than", "less than", "exceed" and the like are understood to exclude the number itself; expressions such as "above", "below", "within" and the like are understood to include the number itself. In addition, in the description of the embodiments of this application, "multiple" means more than two (including two), and similar expressions related to "multiple" are also understood in this way, such as "multiple groups", "multiple times", etc., unless otherwise clearly and specifically limited.

[0055] In the description of the embodiments of the present application, space-related expressions used, such as "center", "longitudinal", "lateral", "length", "width", "thickness", "up", "down", "front", "back", "left", "right", "vertical", "horizontal", "vertical", "top", "bottom", "inside", "outside", "clockwise", "counterclockwise", "axial", "radial", "circumferential", etc., indicate the orientation or position relationship based on the orientation or position relationship shown in the specific embodiments or drawings, and are only for the convenience of describing the specific embodiments of the present application or facilitating the reader's understanding, and do not indicate or imply that the referred device or component must have a specific position, a specific orientation, or be constructed or operated in a specific orientation, and therefore cannot be understood as a limitation on the embodiments of the present application.

[0056] Unless otherwise expressly specified or limited, in the description of the embodiments of the present application, the terms such as "install", "connect", "connect", "fix", "set", etc. used should be understood in a broad sense. For example, the "connection" can be a fixed connection, a detachable connection, or an integrated setting; it can be a mechanical connection, an electrical connection, or a communication connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium; it can be the internal connection of two elements or the interaction relationship between two elements. For technicians in the technical field to which the present application belongs, the specific meanings of the above terms in the embodiments of the present application can be understood according to the specific circumstances.

[0057] See also Figure 1 , this embodiment provides an information display method, comprising the following steps:

[0058] Step S110: displaying a first interface on the price tag screen, and displaying the price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0059] Step S120: After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface in a dominant manner, wherein the first advertising picture includes an advertising picture of the advertised product, a product picture, and brand and price information; wherein the dominant display is a full-screen display or a display with a display-to-screen ratio greater than a preset value, and when displaying, the display content of the first interface is covered;

[0060] Step S130: After a second preset time, the price tag screen jumps from the second interface to a third interface, the third interface including an advertising area and a price tag area, the advertising area displays a second advertising image associated with the first advertising image, the second advertising image includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product;

[0061] Step S140: After the third preset time, the price tag screen jumps from the third interface to the first interface.

[0062] During the information display process of the electronic price tag, the first interface is displayed on the price tag screen, and the price tag information of the current product, such as the price and product name, is displayed through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. The second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. After the third preset time, the price tag screen jumps from the third section to the first interface for loop playback. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0063] like Figure 2 As shown, when the price tag screen displays the first interface, only the price tag information of the current product is displayed, such as Figure 3 As shown in FIG. 1 , when the price tag screen jumps to the second interface, the first advertising image of the advertising product is displayed on the screen; Figure 4 As shown, when the price tag screen jumps to the third interface, the brand and price of the advertised product are displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area.

[0064] This method of displaying advertising product information on the electronic price tag achieves a short and shocking full-screen display effect on the electronic price tag, while cleverly integrating product brand elements, which can not only increase brand exposure, but also enhance brand image, and will not interfere with the display of price tag information. Through precise positioning and creative design, the method of displaying advertising information on the electronic price tag can attract customers' attention, stimulate their desire to buy, and effectively increase the sales of specific products.

[0065] In some embodiments, the method of displaying the first advertisement image on the second interface comprises the following steps:

[0066] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0067] During the information display process, the electronic price tag can display information of multiple advertising products, and randomly select one advertising product from the multiple advertising products or select it in order to display it on the price tag screen. The probability of random selection or the order of multiple advertising products can be set by the user. In other embodiments, during the information display process, the electronic price tag can also only display information of one advertising product.

[0068] In some embodiments, the following steps are also included:

[0069] When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

[0070] In order to further attract the attention of customers, when the price tag screen jumps from the first interface to the second interface, a prompt sound is played to further attract the user's attention. The prompt sound can be customized by the user, such as advertising slogans, music or a single sound.

[0071] In some embodiments, the following steps are also included:

[0072] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination;

[0073] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0074] In order to facilitate users to manage the advertising information displayed on the screen, users can generate and place the screen dominating combination of advertising products through different templates. Specifically, by creating a template for the screen dominating combination, users can construct marketing information, such as the marketing name, device randomness, interval time, play mode and volume of the screen dominating combination. Among them, device randomness refers to the probability of the screen dominating combination appearing outside the interval time. If the device randomness is set to 100%, it means that the screen dominating combination will definitely appear outside the interval time. If it is set to 50%, it means that the screen dominating combination has a 50% probability of appearing outside the interval time and a 50% probability of not appearing. Interval time, the interval time between each screen dominating combination (during the interval time, the electronic price tag plays normally according to the content displayed on the original screen). The playback modes include sequential synchronous playback, random synchronous playback, sequential random playback and random random playback; sequential synchronous playback means that all electronic price tags are played at the same time, and the playback order is the arrangement order of each dominating screen combination; random synchronous playback means that all electronic price tags are played at the same time, and the playback content is randomly selected from each dominating screen combination, where the playback probability is equal probability playback; sequential random playback means that the dominating screen combination will not be played synchronously at the same time, but the electronic price tags and the electronic price tags will be staggered, and the played dominating screen combination will also be cycled according to the arrangement order; random playback means that the electronic price tags will not play synchronously at the same time, but the electronic price tags and the electronic price tags will be staggered, and the played content is also randomly selected from multiple dominating screen combinations, and the playback probability is equal probability playback. Turn on the volume, that is, when the dominating screen combination appears, the playback volume of the prompt sound that will appear synchronously, where the prompt sound uses a short and crisp "ding" sound of 1 second. Users can create a dominating screen combination by uploading the first advertising picture and the second advertising picture; and after creating multiple dominating screen combinations, users can adjust their playback order.

[0075] In some embodiments, the price tag information also includes a traceability QR code of the current product. By setting the traceability QR code in the price tag information, the user can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0076] See also Figure 5 , an information display screen system, comprising;

[0077] An electronic price tag 210, wherein the electronic price tag 210 comprises a price tag screen 211 and a processor 212, wherein the processor 212 is connected to the price tag screen 211, and the processor 212 is used for;

[0078] Displaying a first interface on the price tag screen 211, and displaying the price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0079] After the first preset time, the price tag screen 211 jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0080] After the second preset time, the price tag screen 211 jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0081] During the information display process of the electronic price tag, a first interface is displayed on the price tag screen, and the price tag information of the current product, such as the price and product name, is displayed through the first interface. Then, after the first time, the price tag screen of the electronic price tag is switched from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag is switched from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. A second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0082] In some embodiments, the processor 212 is further configured to:

[0083] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0084] During the information display process, the electronic price tag can display information of multiple advertising products, and randomly select one advertising product from the multiple advertising products or select it in order to display it on the price tag screen. The probability of random selection or the order of multiple advertising products can be set by the user. In other embodiments, during the information display process, the electronic price tag can also only display information of one advertising product.

[0085] In some embodiments, the electronic price label 210 further includes:

[0086] A speaker 213, wherein the speaker 213 is connected to the processor 212;

[0087] The processor 212 is further configured to play a prompt sound through the speaker 213 when jumping from the first interface to the second interface on the price tag screen 211 .

[0088] In order to further attract the attention of customers, a speaker is configured on the electronic price tag. When the price tag screen jumps from the first interface to the second interface, a prompt sound is played through the speaker, which can further attract the user's attention. The prompt sound can be customized by the user, such as advertising slogans, music or a single sound.

[0089] In some embodiments, a server 220 is also included;

[0090] The server 220 is used for:

[0091] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination;

[0092] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0093] According to the delivery strategy, the screen-dominating combination is sent to the corresponding electronic price tag.

[0094] In order to facilitate users to manage the advertising information displayed on the screen, users can generate and place the screen dominating combination of advertising products through different templates. Specifically, by creating a template for the screen dominating combination, users can construct marketing information, such as the marketing name, device randomness, interval time, play mode and volume of the screen dominating combination. Among them, device randomness refers to the probability of the screen dominating combination appearing outside the interval time. If the device randomness is set to 100%, it means that the screen dominating combination will definitely appear outside the interval time. If it is set to 50%, it means that the screen dominating combination has a 50% probability of appearing outside the interval time and a 50% probability of not appearing. Interval time, the interval time between each screen dominating combination (during the interval time, the electronic price tag plays normally according to the content displayed on the original screen). The playback modes include sequential synchronous playback, random synchronous playback, sequential random playback and random random playback; sequential synchronous playback means that all electronic price tags are played at the same time, and the playback order is the arrangement order of each dominating screen combination; random synchronous playback means that all electronic price tags are played at the same time, and the playback content is randomly selected from each dominating screen combination, where the playback probability is equal probability playback; sequential random playback means that the dominating screen combination will not be played synchronously at the same time, but the electronic price tags and the electronic price tags will be staggered, and the played dominating screen combination will also be cycled according to the arrangement order; random playback means that the electronic price tags will not play synchronously at the same time, but the electronic price tags and the electronic price tags will be staggered, and the played content is also randomly selected from multiple dominating screen combinations, and the playback probability is equal probability playback. Turn on the volume, that is, when the dominating screen combination appears, the playback volume of the prompt sound that will appear synchronously, where the prompt sound uses a short and crisp "ding" sound of 1 second. Users can create a dominating screen combination by uploading the first advertising picture and the second advertising picture; and after creating multiple dominating screen combinations, users can adjust their playback order.

[0095] In some embodiments, the price tag information also includes a traceability QR code of the current product. By setting the traceability QR code in the price tag information, the user can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0096] Finally, it should be noted that although the above embodiments have been described in the specification and drawings of this application, this does not limit the scope of patent protection of this application. All technical solutions generated by replacing or modifying equivalent structures or equivalent processes based on the essential concept of this application using the contents recorded in the specification and drawings of this application, as well as directly or indirectly implementing the technical solutions of the above embodiments in other related technical fields, are included in the scope of patent protection of this application.

Claims

1. An information display method, characterized in that: The following steps are involved: Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

2. The information display method according to claim 1, characterized in that: The method of displaying the first advertisement picture on the second interface comprises the following steps: An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

3. The information display method according to claim 1, characterized in that: The following steps are also included: When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

4. The information display method according to claim 1, characterized in that: The following steps are also included: Acquire marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination; The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

5. The information display method according to claim 1, characterized in that: The price tag information also includes a traceability QR code for the current product.

6. An information display screen system, characterized in that: include; An electronic price tag, the electronic price tag comprising a price tag screen and a processor, the processor being connected to the price tag screen, and the processor being used for; Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

7. The information display screen system according to claim 6, characterized in that: The processor is further configured to: An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

8. The information display screen system according to claim 6, characterized in that: The electronic price label also includes: a speaker connected to the processor; The processor is also used to play a prompt sound through the speaker when jumping from the first interface to the second interface on the price tag screen.

9. The information display screen system according to claim 6, characterized in that: Also includes servers; The server is used for: Acquire marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product, wherein the marketing information includes the marketing name, device randomness, interval time, play mode, and start volume of the screen dominating combination; The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices. According to the delivery strategy, the screen-dominating combination is sent to the corresponding electronic price tag.

10. The information display screen system according to claim 6, characterized in that: The price tag information also includes a traceability QR code for the current product.

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