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System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

a technology of online conversations and content, applied in the field of systems and methods for analyzing the content of online conversations, can solve the problem that advertisements are seldom noticed

Active Publication Date: 2010-01-26
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, as the displayed advertisements are not generally relevant to the user, these advertisements are seldom noticed and even when noticed are frequently disregarded.

Method used

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  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

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Embodiment Construction

[0021]The subject matter of the present invention is described with specificity herein to meet statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors have contemplated that the claimed subject matter might also be embodied in other ways, to include different steps or combinations of steps similar to the ones described in this document, in conjunction with other present or future technologies. Moreover, although the terms “step” and / or “block” may be used herein to connote different elements of methods employed, the terms should not be interpreted as implying any particular order among or between various steps herein disclosed unless and except when the order of individual steps is explicitly described.

[0022]Embodiments of the present invention provide systems and methods for analyzing the content of online conversations (e.g., instant messaging sessions) using data mining technologies. Embodiments of the prese...

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Abstract

Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and / or other relevant information for display in association with the content of an online conversation are also provided.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]Not Applicable.STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT[0002]Not Applicable.TECHNICAL FIELD[0003]The present invention relates to computing environments. More particularly, embodiments of the present invention relate to systems and methods for analyzing the content of online conversations (e.g., instant messaging sessions) using data mining technologies. Additionally, embodiments of the present invention relate to utilizing the results of data mining technology implementation to retrieve relevant advertising content and / or other relevant information (e.g., dictionary definitions, links to additional information, and the like) for display.BACKGROUND OF THE INVENTION[0004]Increasing numbers of individuals are utilizing online conversation tools, e.g., instant messaging, to facilitate communications with family, friends, and colleagues. Oftentimes, displayed in association with the content of an online conversation, is...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/02Y10S707/99937
Inventor LI, YINGLI, LINAJM, TAREKWANG, XIANFANGGAO, HONGBINZENG, HUA-JUNZHANG, BENYUCHEN, ZHENG
Owner MICROSOFT TECH LICENSING LLC
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