The invention provides a friction block in a brake pad. The friction block is prepared from phenolic resin or boron modified phenolic resin or melamine modified phenolic resin, nitrile butadiene rubber powder, lignin fiber, activated carbon, expandable graphite, molybdenum disulfide, barium sulfate, calcium carbonate, calcium sulfate whisker, iron oxide yellow, aluminum oxide, red ferric oxide powder, silicon carbide, wollastonite, vermiculite powder and high abrasion furnace black. The invention further provides a preparation method of the friction block based on the component formula. The preparation method conducts ingredient strengthening and technology strengthening for the friction block, ingredient strengthening and technology strengthening realize powerful combination, and therefore the comprehensive performances comprising the friction coefficient, hardness, wear-resisting property, impact toughness, heat-conducting property, resistance to high temperature and corrosion resistance of the friction block in the brake pad are improved so as to meet the use requirements under the high-load, high-temperature, high-speed and high-corrosive environment. The invention further provides the brake pad comprising the friction pad.