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Method and device for providing electric program, publishing and presenting advertisement

An electronic program list and advertising technology, which is applied in the parts of color TV, TV system, TV, etc. Effect

Inactive Publication Date: 2011-02-09
SYNACAST COMP SYST SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] It can be seen that the existing ways of providing electronic program lists, as well as the existing ways of publishing and presenting online advertisements need to be improved

Method used

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  • Method and device for providing electric program, publishing and presenting advertisement
  • Method and device for providing electric program, publishing and presenting advertisement
  • Method and device for providing electric program, publishing and presenting advertisement

Examples

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Embodiment Construction

[0033] The method for providing an electronic program guide in the present invention will be described below with reference to the accompanying drawings.

[0034] It should be noted that, in the technical solution involved in the present invention, the network server for generating the electronic program guide and providing it to the user terminal and the multimedia server for providing multimedia content for the user terminal may be two separate servers, It can also be integrated in a server.

[0035] In the following embodiments, the technical solution of the present invention will be described mainly for the situation where the network server and the multimedia server are separated from each other, which can reduce the burden of the multimedia server. Of course, those skilled in the art can apply the technical solution of the present invention to the situation where the two are integrated in one server without creative work according to the descriptions herein, and this app...

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Abstract

The present invention provides a method and device for providing electric program for a user terminal in a content server, and a method and apparatus assisted in a multimedia server, wherein, the method for providing the electric program comprises the following steps: obtaining a first amount of multimedia content name and playing time; generating an electric program which comprises the first amount of multimedia content name and playing time; transmitting the electric program to each user terminal. Moreover, the invention also provides the method and apparatus for publishing and presenting advertisement, wherein, the method comprises the following steps: respectively determining advertisement aggregations corresponding to each multimedia content according to respective characteristics of at least one multimedia content; receiving multimedia content requests from one user terminal; analyzing the multimedia content requests to determine the requested multimedia content; enquiring advertisement aggregations corresponding to the requested multimedia content; indicating the user terminal to play at least one advertisement in the advertisement aggregations according to prescribed regulations.

Description

technical field [0001] The present application relates to network multimedia applications, in particular to a method and device for providing an electronic program list and a method and device for advertising release and presentation. Background technique [0002] With the development of Internet technology, the field of network multimedia has become a hot spot. Compared with general cable TV, online video has more colorful program content. It not only covers most of the channels in cable TV, but also contains rich movies and TV series programs, and can be played in rotation for 24 hours. Users can according to For the content presented in the electronic program list, click on the program you are interested in to watch at any time. [0003] Usually, the relevant information of each multimedia content presented on the existing electronic program guide includes the title information and playing time of each multimedia content, and these information still rely on the manual in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/445H04N7/173G06F17/30H04L29/06
CPCH04N21/26283H04L65/4084G06Q30/02H04N21/812H04L65/612
Inventor 付刚姚欣汪坤
Owner SYNACAST COMP SYST SHANGHAI
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