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A background architecture and control system for mobile advertising system

A mobile advertising and control system technology, applied in the field of advertising information publishing systems, can solve problems such as inability to open, error-prone, damaged JPG files, etc.

Active Publication Date: 2018-04-20
上海竞道广告传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Using the existing technology, the background server sends the JPG file to the mobile device, which will cause the mobile device to generate a large amount of wireless Internet traffic, and the file transfer process is prone to errors, resulting in damage to the JPG file and cannot be opened

Method used

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  • A background architecture and control system for mobile advertising system
  • A background architecture and control system for mobile advertising system
  • A background architecture and control system for mobile advertising system

Examples

Experimental program
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Embodiment Construction

[0021] specifically, figure 1 It shows a flow chart based on the background architecture for the mobile advertising system according to a specific embodiment of the present invention. First, step S101 is executed, an application program sends out first advertisement request information, and the first advertisement request information is used to request an advertisement to be played. Those skilled in the art understand that, preferably, the application program is pre-installed on a mobile device. A user operates the mobile device, and the application program sends first advertisement request information to the parsing device according to the user operation. For example, preferably, such a process is usually initiated by the user pressing an "open" or "confirm" button. After the application program monitors the user's operation, it sends the first advertisement request information to the parsing device through the mobile advertisement interface device.

[0022] Then enter ste...

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Abstract

The present invention provides a background framework for a mobile advertising system, which is placed in a mobile device and used to assist in playing advertisements in the mobile device, including a parsing device for parsing data corresponding to the advertisement to be played; one or more The application program, all or part of which can be used to play the advertisement to be played; the parsing device obtains the data corresponding to the advertisement to be played from the mobile advertising system, and generates an advertisement to be played after parsing the data Advertisement: the application program plays the advertisement to be played generated after parsing by the parsing device. Also provided are a control system for playing mobile advertisements and a client device for playing mobile advertisements. The present invention enables the background server to only send the elements for generating JPG files or webpages to the mobile device, and the mobile device parses the JPG file or webpage through an internal browser processing device and generates an advertisement to be played, thereby obtaining an interactive advertisement rich in media .

Description

technical field [0001] The present invention relates to an information release control system, especially an advertisement information release system, and specifically relates to a background structure and a corresponding control system for a mobile advertisement system. Background technique [0002] With the rapid development of Internet technology, wireless Internet technology is also increasingly concerned by people. Today, the production cost of mobile digital devices is gradually decreasing, and personal or public mobile digital devices are becoming more and more popular. According to incomplete statistics, at least one-third of the world's residents own at least one mobile phone or similar mobile devices. Therefore, in order to spread their advertisements more widely, advertising operators have already included mobile devices in their advertising plans, and the content of advertisements transmitted to mobile devices is also various, such as: text, images, sounds, vid...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04L29/08G06Q30/02
Inventor 马良骏
Owner 上海竞道广告传媒有限公司