Background framework and control system for mobile advertisement system
A mobile advertising and control system technology, applied in the field of advertising information publishing systems, can solve problems such as inability to open, error-prone, damaged JPG files, etc.
Active Publication Date: 2012-10-10
上海竞道广告传媒有限公司
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AI Technical Summary
Problems solved by technology
[0004] Using the existing technology, the background server sends the JPG file to the mobile device, which will cause the mobile device to generate a large amount of wireless Internet traffic, and the file transfer process is prone to errors, resulting in damage to the JPG file and cannot be opened
Method used
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[0021] specifically, figure 1 It shows a flow chart based on the background architecture for the mobile advertising system according to a specific embodiment of the present invention. First, step S101 is executed, an application program sends out first advertisement request information, and the first advertisement request information is used to request an advertisement to be played. Those skilled in the art understand that, preferably, the application program is pre-installed on a mobile device. A user operates the mobile device, and the application program sends first advertisement request information to the parsing device according to the user operation. For example, preferably, such a process is usually initiated by the user pressing an "open" or "confirm" button. After the application program monitors the user's operation, it sends the first advertisement request information to the parsing device through the mobile advertisement interface device.
[0022] Then enter ste...
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The invention provides a background framework for a mobile advertisement system. The background framework is arranged in mobile equipment and assists in broadcasting advertisements in the said mobile equipment. The background framework comprises an analysis apparatus for analyzing data corresponding to an advertisement to be broadcasted; one or more application programs, all of which or a part of which can be used for broadcasting the said advertisement to be broadcasted; the said analysis apparatus receives the said data corresponding to the said advertisement to be broadcasted of the said mobile advertisement system and generates an advertisement to be broadcasted after analyzing the data; the said application programs broadcasts the advertisement to be broadcasted which is generated and analyzed by the said parsing apparatus. The invention also provides a control system for broadcasting mobile advertisements and a client device for broadcasting the mobile advertisements. The invention enables a backend server to send the essential factors of generating JPG files or WebPages to the mobile equipment which analysis the PG files or WebPages to generate an advertisement to be broadcasted through an internal browser processing apparatus and the like to obtain an interactive advertisement of rich media
Description
technical field [0001] The present invention relates to an information release control system, especially an advertisement information release system, and specifically relates to a background structure and a corresponding control system for a mobile advertisement system. Background technique [0002] With the rapid development of Internet technology, wireless Internet technology is also increasingly concerned by people. Today, the production cost of mobile digital devices is gradually decreasing, and personal or public mobile digital devices are becoming more and more popular. According to incomplete statistics, at least one-third of the world's residents own at least one mobile phone or similar mobile devices. Therefore, in order to spread their advertisements more widely, advertising operators have already included mobile devices in their advertising plans, and the content of advertisements transmitted to mobile devices is also various, such as: text, images, sounds, vid...
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Inventor 马良骏
Owner 上海竞道广告传媒有限公司