Network advertising traffic distribution system and method

Abstract

The invention discloses a network advertisement flow distribution system and method. The method includes: for each advertisement display resource to be distributed, combining the advertisement sheet to be distributed whose orientation condition meets the delivery condition of the advertisement display resource with the advertisement display resource association; according to the following constraint conditions, calculate the probability that an advertisement sheet is assigned to the associated advertisement display resource: for each advertisement display resource, the sum of the delivery volume of the advertisement display resource for each advertisement sheet associated with it is equal to or equal to is greater than the total effective delivery flow of the advertisement display resources; for each advertisement sheet, the sum of the advertisement display resources associated with the advertisement sheet is not less than the traffic conditions of the advertisement sheet; according to the calculated The probability that an advertisement sheet is allocated to the associated advertisement display resources is used to carry out the advertisement delivery of each advertisement display resource. By applying the present invention, the complexity of network advertisement distribution can be reduced and the distribution efficiency can be improved.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a network advertisement flow distribution system and method. Background technique [0002] With the continuous development of Internet technology, compared with the traditional four major communication media (newspapers, magazines, TV, radio) and outdoor advertisements, online advertisements use the Internet as the advertising medium, which has the advantages of speed, convenience and flexibility. It is an important part of implementing a modern marketing media strategy. [0003] In practical applications, every time a user browses a webpage through a client, there will be one or more ad display resources on the webpage for displaying the customer's ad sheet in the advertising system, and each ad display resource has one or more ad display times. Among them, in the advertising system, the customer's advertisement sheet has certain requirements in terms of channel or user age, gender,...

AI Technical Summary

Problems solved by technology

However, with the increase and refinement of the types of advertising single targeting conditions, the number of traffic clusters that can be divided will explode exponentially, which in turn will greatly reduce the clustering efficiency of traffic clusters

For example, customers may request targeting conditions based on province, city, time, gender, various types of interests, and various age groups, etc., so when dividing traffic groups, at most millions of traffic groups may be obtained; in this case , the division of traffic groups and the clustering efficiency of traffic groups will become the bottleneck of network advertising traffic distribution, resulting in high complexity and low efficiency of network advertising traffic distribution

[0010] It can be seen that the existing network advertising traffic allocation schemes have disadvantages such as high allocation complexity and low efficiency.

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