Online advertising flow distribution system and method

Abstract

The invention discloses an online advertising flow distribution system and method. The method includes the steps that for each advertisement display resource to be allocated, and the advertisement leaflets to be allocated and with the orientation condition conforming to the posting condition of the corresponding advertisement display resources are made to be associated with the corresponding advertisement display resources; according to the following constraint conditions, the probability that the advertisement leaflets are allocated to the advertisement display resources associated with the advertisement leaflets is worked out; for all the advertisement display resources, the sum of the posting amount of the advertisement display resources relative to the advertisement leaflets associated with the advertisement display resources is made to be not more than the total valid posting flow of the corresponding advertisement display resources; for all the advertisement leaflets, the sum of the posting amount of the advertisement display resources associated with the advertisement leaflets relative to the advertisement leaflets is made to be not less than the flow condition of the corresponding advertisement leaflets; advertisement posting of all the advertisement display resources is conducted according to the computed probability that the advertisement leaflets are allocated to the advertisement display resources associated with the advertisement leaflets. By the adoption of the online advertising flow distribution system and method, the allocation complexity of online advertising can be reduced, and allocation efficiency can be improved.

Description

Technical field [0001] The present invention relates to the Internet field, in particular to a network advertisement flow distribution system and method. Background technique [0002] With the continuous development of Internet technology, compared with the traditional four major media (newspapers, magazines, TV, radio) advertising and outdoor advertising, online advertising uses the Internet as the advertising medium, which has the advantages of fast, convenient and flexible. It is an important part of implementing modern marketing media strategy. [0003] In practical applications, every time a user browses a webpage through the client, there will be one or more advertisement display resources on the webpage for displaying the client's advertisement list in the advertising system, and each advertisement display resource has one or more advertisement impression times. Among them, the client's bill in the advertising system has certain requirements in terms of channel or user age,...

AI Technical Summary

Problems solved by technology

However, with the increase and refinement of the types of advertising single targeting conditions, the number of traffic clusters that can be divided will explode exponentially, which in turn will greatly reduce the clustering efficiency of traffic clusters

For example, customers may request targeting conditions based on province, city, time, gender, various types of interests, and various age groups, etc., so when dividing traffic groups, at most millions of traffic groups may be obtained; in this case , the division of traffic groups and the clustering efficiency of traffic groups will become the bottleneck of network advertising traffic distribution, resulting in high complexity and low efficiency of network advertising traffic distribution

[0010] It can be seen that the existing network advertising traffic allocation schemes have disadvantages such as high allocation complexity and low efficiency.

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