Information push method and system based on intelligent television terminal

Abstract

The invention discloses an information push method and system based on an intelligent television terminal. The method comprises the steps that: the intelligent television terminal obtains watching data of a current user, user data and position data of the intelligent television terminal and uploads all the data to a background server; the intelligent television terminal receives the data, stores and analyzes the data, adjust a clustering mechanism according to an analysis result, searches related content, concentrates the searched related content and pushes the concentrated content to the intelligent television terminal; and the intelligent television terminal displays the content pushed by the background server on a region to be displayed of the intelligent television terminal. According to the invention, the obtained data is analyzed, precise information pushing is realized for the user, and regional and customized information push service is realized; in addition, when the user watches the pushed information, an original television program is not affected, fragment time such as the advertisement time is fully utilized in a television watching process, more concerned data and selections are provided to the user, and the user is enabled to conveniently use the television.

Description

technical field [0001] The present invention relates to the technical field of video processing, in particular to an information push method and system based on a smart TV terminal. Background technique [0002] With the development of telecommunications network, radio and television network, and Internet three-network integration technology, TV is no longer a simple terminal, but a more complex intelligent life entertainment platform. The integration of TV and network is an important direction for the development of TV technology. Smart TV terminals can provide users with more convenient life, education, entertainment, news and other information through the Internet. However, the current smart TV terminal has always been in a passive position. For example, program information, entertainment news, audience interaction information, product information, etc. that are strongly related to TV content require users to actively inquire. At the same time, for information push, it i...

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide an information push method and system based on a smart TV terminal in view of the above-mentioned defects of the prior art, aiming at solving the problem that the TV cannot provide information related to the TV content in the prior art when the user is watching TV. information, and cannot push news, weather and other information according to the user's preferences.

Images