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Method and device for determining user churn path based on map scene

A technology of user loss and path determination, applied in the field of data analysis, can solve problems such as scattered data volume, inability to accurately locate users, limited player sample data, etc., and achieve the effect of accurate analysis results

Active Publication Date: 2019-09-17
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the sample data of players obtained by this method is limited and scattered, and the quality of the questionnaires filled by players cannot be guaranteed, and it is impossible to accurately locate the loss of users in the end.

Method used

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  • Method and device for determining user churn path based on map scene
  • Method and device for determining user churn path based on map scene
  • Method and device for determining user churn path based on map scene

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] refer to figure 1 , figure 1 It is a flowchart of a method for determining a user loss path based on a map scene provided in this embodiment, and the method includes:

[0052] S101: Read raw data of any application with a map scene.

[0053] In this embodiment, before determining the user churn path, the original data of the application to be analyzed is firstly read, and the application to be analyzed is an application with a map scene.

[0054] In actual operation, since the running of each application will generate running data, the running data is usually stored in a database. In addition, each application will generate a corresponding running log for its own user to record the running status of the user. The original data in this embodiment may come from a database, or from a user's running log. Specifically, there is no limitation on the way to read the original data, which can be directly exported from the database, or read the user's operation log.

[0055]...

Embodiment 2

[0074] refer to figure 2 , figure 2 It is a flowchart of a method for determining a user loss path based on a map scene provided in this embodiment. The method is applied to online games, and the method may include:

[0075] S201: Read the original data of the online game from the online game database and the player log of each player.

[0076] In this embodiment, since the original data can come from the database of the online game, it can also come from the player log of the player. Therefore, different data import interfaces can be defined for different data sources, and the received raw data can be saved to the database for subsequent analysis and screening. At the same time, this embodiment also supports manual direct copying of data in the ready-made dump database. Specifically, the parameters of the data import interface may include: regional IP, user name, password, database name, table name, data import mode flag, etc.

[0077] S202: From the raw data, acquire t...

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Abstract

The invention discloses a map scene based user loss path determination method and apparatus. The method comprises: reading original data of any application with a map scene; from the original data, obtaining loss coordinates of a user conforming to a preset user group on any map scene; determining a display graph corresponding to the map scene, and correspondingly marking the loss coordinates of the user conforming to the preset user group on the map scene to the display graph; and through the frequency of marking the loss coordinates on the display graph, determining a user loss path on the map scene. According to the determination method and apparatus, the user loss path can be accurately analyzed based on the map scene and a comprehensive and accurate analysis result is obtained.

Description

technical field [0001] The invention relates to the field of data analysis, in particular to a method and device for determining a user loss path based on a map scene. Background technique [0002] With the development of the Internet, there are more and more types of application programs, and the competition between them is also increasing. For application providers, how to capture users' points of interest and prevent user loss has attracted more and more attention. [0003] In order to avoid further increase of the user churn rate, the provider of the application program will monitor the user churn situation, and improve the application program according to the user churn situation. However, there is no comprehensive and accurate method for analyzing the loss of users at present. For applications with map scenarios, such as online games, their providers usually rely on feedback from core players to understand the reasons for user churn. However, the sample data of play...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/29A63F13/79
Inventor 杨平
Owner TENCENT TECH (SHENZHEN) CO LTD
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