Soft advertising data monitoring and mining system and method thereof

Abstract

The invention discloses a soft advertising data monitoring and mining system and a method thereof. The system comprises a client inquiring and subscribing module which is used for inquiring and subscription of the required hard advertising data and soft advertising data for a client; and a client terminal which is used for performing regular pushing of the data subscribed by the client in multiple modes. The method comprises the following steps of a data acquisition step which is used for performing video data acquisition on playing content of multiple television channels based on a step-by-step collection acquisition scheme; a data storage step which is used for compression and storage of the acquired video data; a data processing step which is used for performing feature matching on the compressed and stored video data based on the extracted features and completing identification processing of the video data and generating the hard advertising data and the soft advertising data respectively; and a data mining data which is used for performing data mining on the hard advertising data and the soft advertising data. The invention also discloses the soft advertising data monitoring and mining system.

Description

technical field [0001] The invention relates to the fields of broadcast and television media embedded advertisement monitoring, pattern recognition and data mining, in particular to a software broadcasting data monitoring and mining system and method thereof. Background technique [0002] Traditional interstitial advertisements always grab the screen when the TV program is at its most exciting. This kind of advertisement that forcibly diverts the audience's attention is called hard advertisement. It is precisely because of the compulsion of hard advertising that it is resisted by the audience, which also makes the development of hard advertising encounter a bottleneck, so advertisers have begun to turn to more targeted and low-resistance communication methods. Through the development and utilization of various channels, advertising practitioners use recessive methods to carry out advertising, and extend commercial advertising elements to the field of culture and art. Televis...

AI Technical Summary

Problems solved by technology

[0009] The technical problem to be solved by the present invention is to provide a soft and wide data monitoring and mining system and its method, so as to overcome the problems existing in the prior art that it cannot automatically collect massive video resources, and soft and wide data extraction requires manual operation, which consumes a lot of manpower and material resources, etc. question

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